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The Need for Nature in Hotels to Ramp Up Wellness
Adam and Larry Mogelonsky | November 30, 2022
By Larry and Adam Mogelonsky Longevity hit the mainstream earlier this month when National Geographic (available on Disney+) launched its six-part miniseries, “Limitless with Chris Hemsworth” touching on life-extension techniques like stress management, intermittent fasting and extreme temperature exposure amongst others. Most notable perhaps was the episode where the actor had his genome sequenced to reveal that he is a dual carrier of the APOE4 mutation that puts him at elevated risk for Alzheimer’s, with a cellphone-less trek through nature proscribed as a preventative activity. The thought here is that the sights, sounds, smel...
Lifespan Extension Equals Loyalty Escape Velocity
Adam and Larry Mogelonsky | November 16, 2022
By Larry and Adam Mogelonsky If you’ve spoken to either of us in the past couple years, you know that we’re very bullish on the growth of wellness for hotels. Still in its nascent years is a growing body of scientific research to support the notion of uber-wellness in the form of lifespan extension. And this can have profound implications for hotels in terms of ‘customer lifetime value’ (CLV). First, how we derived the term in the title: Escape velocity is used to describe the speed at which a rocket ship must attain in order to break through the pull of the Earth’s gravity to achieve orbit Renowned futurist Ray Kurzwe...
Four Big Hotel Trends for Post-Covid Hyper-Capitalism
Adam and Larry Mogelonsky | November 9, 2022
By Larry and Adam Mogelonsky Is it just us or did the world seem to move palpably faster once the world reopened? No doubt you are all struggling to keep pace with the crazy world we live in these days, but it may all seem a bit Alice in Wonderland in that, “We must run as fast as we can, just to stay in place.” The way for any hotelier to stay sane through this is to focus on the big picture and what’s in your control. So while this post-covid hyper-capitalist (PCHC) world may be a bit ADHD, if you can empathize with your guests then your hotel will do just fine, if not fantastic over the next year (even with a recession inbound)...
The List Will Make You Believe in Sleep Tourism
Adam and Larry Mogelonsky | November 2, 2022
By Larry and Adam Mogelonsky Hotels have long touted a good night’s sleep to drive bookings and to ensure guest satisfaction. But with the growing awareness for sleep science, hotels are staying to capitalize on sleep tourism – brands that use new technologies or other amenities proven to enhance a guest’s sleep as well as sleep’s health benefits. Why not your hotel? Programs like this are an arm’s race. Right now, there are examples of success including, but hardly limited to, Six Senses’ Sleep Doctor, Zedwell at Piccadilly Circus (on the economy end), The Belmond Cadogan’s Sleep Concierge and Viceroy’s Healing Experien...
Zero-Cost Guest Experience Enhancements for 2023
Adam and Larry Mogelonsky | October 5, 2022
By Adam and Larry Mogelonsky Budget season is upon us, and 2023 is offering up quite a few question marks as to where to allocate resources. Protecting the bottom line is a perennial goal, but it’s hard to do with rising wages and labor shortages that force hotels to throttle service offerings. The following is based on past client work on the ground with full service hotels and resorts, looking specifically at initiatives that can drive cost savings or topline growth without proportional labor requirements. To start, we advise you to put yourself in the guest’s shoes amidst the recovery of Summer 2022. Rates were yielded through th...
Wine as a Quick Win for Hotel Revenues in 2023
Adam and Larry Mogelonsky | September 28, 2022
By Adam and Larry Mogelonsky Heading into budget season for next year, there’s a lot of uncertainty as to how hotel executives can best divide the bucket amongst labor, equipment and capital investments. The industry is still in a recovery period from the pandemic and possibly entering a recession with all of the implied knock-on effects for travel numbers. It’s a forecasting disaster. While hardly a panacea to this complex scenario, we hope that this passion of ours can be a profit center for your property. Anyone who has chatted or worked with us knows that wine is our favorite alcoholic beverage. In essence, it’s just fermented...
Five Principles to Guide Hotel Tech Evaluations for 2023
Adam and Larry Mogelonsky | September 21, 2022
By Larry and Adam Mogelonsky As we descend into Q4, every hotel brand is starting to set up strategic planning meetings to determine what adjustments to make and what new initiative to take in 2023. Without knowing your specific brand, its customers, your finances and your locations, we can say: Labor issues will continue next year for (almost) the entire industry as will the need for improved employee wellness programs Automation and other forms of efficiency-improving tech are critical to maintaining service levels There are many permanent effects from the pandemic that will persist, such as the need for workcation and exte...
Wine in Nine Steps for Revenues in Autumn 2022
Larry and Adam Mogelonsky | September 14, 2022
By Larry and Adam Mogelonsky If you’ve spoken to us before or we’ve broken bread together, then you know that the two of us are wine nuts. Not only does the beverage never cease to amaze in its production and regional variations, but we write about it for hotels because we see it as a great way for any restaurant to boost revenues. This running column has been all about wine, but alas this age-old alcohol is only a subset of the overall F&B program for any hotel property. After all, a wine strategy is part of a bigger picture – the F&B program – and it must serve the role of generating profit. As well, wine, like all ...
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