hotel mogel consulting limited
Artificial Intelligence Agents as a Next Step for Hotel Tech
Adam and Larry Mogelonsky | July 24, 2024
By Adam and Larry Mogelonsky Coming out of HITEC 2024 in Charlotte, Generative AI (genAI), specifically large language models (LLMs) and generative pre-trained transformers (GPTs), are moving beyond only chatbots for use cases in the hospitality sector. These AI tools are primarily recognized for handling guest inquiries and managing standard room reservations. However, their potential extends far beyond these capabilities. The future of AI in hospitality lies in agents trained for complex tasks, offering advanced solutions across various departments such as HR, finance, sales, and marketing. Despite the promising advancements, there ar...
Rethinking Menu Ingredients to Ramp Up Guest Nutrition
Adam and Larry Mogelonsky | July 17, 2024
By Adam and Larry Mogelonsky Food menus need to evolve in order to keep pace with the trends so that hotels can continue to attract diners and use their restaurants as a key draw for overnight guests. One of the trends is that menus are becoming healthier and healthier over time. Whether that’s adding vegan options, reducing the amount of deep-fried items or using better quality cooking oils – in particular, excluding harmful seed oils – the demand for healthier plates is there. Nowhere better emphasizes this than all the marketing hoi polloi around all the purported superfoods – acai, kale and all the fun, new adaptogenic mushr...
The Retro Motel Trend With Hotel Zazz in Albuquerque
Adam and Larry Mogelonsky | July 10, 2024
With the recent Fourth of July holiday, we bring you a story of true American success in hospitality. The Hotel Zazz in Albuquerque, New Mexico, which opened in Fall 2022, is emblematic of the retro motel trend that has captured the hearts of drive-to-vacationing millennials and Gen Xers, alongside other independents like The Vagabond Hotel in Miami, The Dive Motel in Nashville, Skyview Los Alamos in California and Thunderbird in Marfa, Texas as well as multi-property brands like Bluebird and Urban Cowboy. Right along the famed Route 66, all of the 48 guestrooms are imaginatively decorated with colorful, eclectic finishings while the public s...
Attaining Data Maturation From Machine Learning of Hotel Data Sources
ADAM AND LARRY MOGELONSKY | June 19, 2024
By Adam and Larry Mogelonsky Hotels accumulate a lot of data, all of which can be used to uncover hidden patterns for better efficiencies and throughout improvements. Understanding the intricacies of machine learning (ML) and its applications is essential for forward-thinking hoteliers. A key concept to grasp is 'data maturation’, which refers to the necessary period for ML to process and analyze vast amounts of training data. This process allows computers to test variables and identify patterns, ultimately developing algorithms and models that drive business goals. Time is a critical factor in this equation. While machines can process da...
Wellness Floors as a Steppingstone for Enhanced Mixed Use Revenues
Adam and Larry Mogelonsky | June 12, 2024
By Adam and Larry Mogelonsky The core revenue stream for every hotel brand will always be heads in beds. But increasingly for luxury, premium and upscale properties, a strong reason to visit is required to convince customers to select you versus the competitor. With the OTAs, metasearch, short-term rentals and a litany of other travel resources, guests have near-endless optionality for accommodations. Your hotel must forge a striking identity, with the wellness industry now assuming a central role in a brand’s strategy for attracting guests and commanding above-market rates. Not just as a reason to visit to feed the rooms revenue ledger, ...
Sleep Tourism Now Mainstream With the Global Sleep Symposium at the Equinox Hotel
ADAM AND LARRY MOGELONSKY | June 5, 2024
By Adam Mogelonsky, Larry Mogelonsky Once you go down the wellness rabbit hole, there’s no going back. Living a healthy lifestyle has far too many advantages. You think more clearly; you have more energy; your mood improves; you’re happier; then you end up having better relationships and being more successful overall. We wellness folks can often forget, however, that not everyone shares the same mindset. Interest is growing, sure, but we need landmark news stories to emphasize this industry’s progression from niche to mainstream and the multi-trillion-dollar opportunity that awaits hospitality brands who anticipate the societal sh...
Fun Thoughts on How Wellness Can Be Aided by GenAI
Adam and Larry Mogelonsky | May 15, 2024
By Adam Mogelonsky, Larry Mogelonsky In the ever-evolving landscape of hospitality, the shiny new toy that is cutting-edge technologies will forever be promulgated as revolutionizing guest experiences and operational efficiency. One such technology that has garnered significant attention is generative AI (GenAI), led by the much-hyped-yet-actually-useful ChatGPT. While discussions abound regarding the transformative potential of AI for the far-off future, it's crucial, though, for seasoned hoteliers and industry executives to focus on practical applications that deliver tangible benefits here and now. One area where we can have some fun...
Process Innovation As the Core Engine for Hotel Technology Implementation
Adam and Larry Mogelonsky | May 8, 2024
By Adam Mogelonsky, Larry Mogelonsky Looking ahead to the latter half of 2024, it’s obvious to everyone except for those without the internet that the pace of the world keeps moving faster and faster, driven in part by advancements in technology like GenAI. These innovations, such as MyRealTrip’s AI Trip Planner developed in just two days using ChatGPT, are reshaping industries, especially travel and hospitality. As a result, travelers' expectations are evolving rapidly, and hotels must adapt to stay competitive. To navigate these changes effectively, hotels need to embrace business process innovation (BPI) to streamline operations ...