hotel marketing
GCommerce Partners With Jonas Chorum as Its Preferred Metasearch Provider
Jonas Chorum | April 17, 2024
Metadesk, powered by GCommerce, has established a partnership with Jonas Chorum its preferred provider for metasearch management solutions. Jonas Chorum, a subsidiary of Jonas Hospitality, is an industry-leading provider of hotel management solutions, trusted by 1,200+ hotels. Their suite of products includes a hotel PMS, CRS, POS, as well as guest and staff mobile apps. Their commitment to providing distinctive, guest-centric technology resonates seamlessly with Metadesk’s objective of enhancing direct bookings while prioritizing the overall guest experience. Key benefits of the expanded partnership include: Strategic Market...
Unlocking the Secrets: The Unseen Forces Behind Hospitality Brand Success
Cory Falter | March 20, 2024
By Cory Falter Forget everything you thought you knew about branding. Unfortunately, there is a common misconception about what branding actually means. While a logo and color scheme are undoubtedly crucial branding elements, this surface-level understanding overlooks the deeper, more impactful layers of brand strategy, especially in a sector as dynamic and creative as hospitality. Let’s dive into the importance of a brand strategy and explore whether it’s time to consider working with a hospitality branding agency. The Heart of Hospitality B2B Brand Strategy Branding is more than skin deep. It’s the foundation of your ident...
AI vs. Google Search: Is Your Website Traffic Taking a Hit?
Lodging Interactive | March 4, 2024
Gartner predicts that users will seek answers from generative AI tools like ChatGPT and Gemini rather than Google Search. The hospitality industry thrives on providing exceptional experiences, and a vital element of that experience starts online. Potential guests often begin their journey with a simple search: "Best family hotels near [destination]?" or "Luxury beachfront resorts in [location]?" Traditionally, this has led them straight to hotel websites, where they can explore offerings, book rooms, and get a feel for your unique property. However, the search landscape is evolving rapidly. The rise of AI assistants like Gemini, ChatGPT...
Create Your Hotel Digital Marketing Strategy Before Jumping Into Tactics
Stephanie Smith | March 1, 2024
[fusion_builder_container hundred_percent="no" equal_height_columns="no" menu_anchor="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" parallax_speed="0.3" video_mp4="" video_webm="" video_ogv="" video_url="" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" overlay_color="" video_preview_image="" border_color="" border_style="solid" padding_top="" padding_bottom="" padding_left="" padding_right="" type="legacy"][fusion_builder_row][fusion_builder_column t...
Trust and Relationships: The Twin Pillars of Hospitality Business Growth
Alan Young | February 29, 2024
[fusion_builder_container type="flex" hundred_percent="no" equal_height_columns="no" menu_anchor="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" parallax_speed="0.3" video_mp4="" video_webm="" video_ogv="" video_url="" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" overlay_color="" video_preview_image="" border_color="" border_style="solid" padding_top="" padding_bottom="" padding_left="" padding_right=""][fusion_builder_row][fusion_builder_column typ...
France Experiences Surge in Travel Demand Ahead of 2024 Summer Olympics With Americans Leading the Charge
Sojern | February 27, 2024
SAN FRANCISCO – 27 February 2024 – Sojern, the leading digital marketing platform built for travel, today shares its latest travel data* ahead of the 2024 Summer Olympics. Slated to be held in Paris, France from 26 July - 11 August 2024, the summer Olympic games will bring together 10,500 athletes from 206 National Olympic Committees (NOCs) that represent nations from all over the world. The games will be the biggest event ever organized in France. Between the Super Bowl, Olympics, European Championship, and other major sporting events, ad spending is projected to reach $61 billion this year alone. Not only do these events bolst...
AI + Hotels = A Digital Marketing Machine
ShiftDigital | February 20, 2024
AI is poised to help hoteliers make the complex engine of digital marketing a more efficient, proactive, well-oiled system. Managing a hotel is a balancing act of daily operations, guest satisfaction, and revenue growth, further complicated by a fast-paced digital marketing landscape. With countless strategies and channels to master, keeping up becomes a daunting challenge for even the savviest digital marketers. That’s why forward-thinking hotel marketers are embracing artificial intelligence (AI). Serving as a multi-purpose tool, AI helps streamline digital marketing efforts—from enhancing customer personalization to generating b...
Artificial Intelligence in Hotel Marketing: Use Cases and Perspectives
BEONx | February 8, 2024
Although the technology has advanced significantly in recent years, a real revolution in Artificial Intelligence occurred only last year. But in the tourism industry its true impact will be based on how it is implemented for practical purposes. A group of experts from leading hotel chains spoke about it recently at FITUR, read on to find out more. Madrid, 8th February 2024 - Within the framework of FITUR, the international tourism fair that took place recently in Madrid, a round table discussion entitled "Artificial Intelligence in hotel marketing: real use cases" was co-organised by BEONx and Hotelverse. Moderated by Lore...
1
Technology
2
Appointments/People on the Move
3
Operations
4
Industry Happenings
5
All Things Independent