hotel marketing

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hotel marketing

How To Effectively Tell Your Brand Story Through PR

Melissa DiGianfilippo | June 5, 2019

By Melissa DiGianfilippo With the rise in competitive marketing, hospitality brands seek unique and creative ways to keep their names at the top of consumers' minds. But what if the most effective way to market a brand isn't through strict marketing-only efforts? In an industry that's increasingly driven by consumer opinions and reviews, it's imperative to be in control of your brand's perceptions and the stories being told. If you want current and potential customers to embrace, love and recommend your brand, you must build a solid connection with them first. How? By telling a consistent story about your brand and values that will reso...

Now Available: The Q2 Hotel Digital Marketer’s Whitepaper

HEBS Digital | May 14, 2019

Now available for viewing and download, the Q2 2019 Whitepaper Edition: The Hotel Digital Marketer's Whitepaper, covers current trends and industry insights hoteliers should be paying attention to in order to have a strong digital presence. The whitepaper takes a deep dive into strategies that will help to reach different audiences through every phase of the travel planning journey. Read the Q2 2019 whitepaper to learn about: What's Trending: Stay in the loop with the need-to-know trends of the quarter, including video coming to Google responsive display ads, the rise of Snapchat advertising, and asymmetrical website designs. From th...

One Message Does Not Fit All: How Smart Hoteliers Are Personalizing Their Ads to Capture New Audiences

Tambourine | May 7, 2019

Easy options you can implement immediately to personalize your ad messaging to capture new audiences. One of the biggest mistakes hotel marketers make when planning ad campaigns and promotional offers are building these campaigns around very broad, one size fits all messaging. In their effort to appeal to everyone, these ads run the risk of appealing to no one. The Good News: New ad platforms and ad technology (from google, facebook and Instagram, to travel intent and the OTAs) make it easier than ever to identify highly specific audiences so that you can tailor your ad messaging to suit them. The Bad News: Staying current with the alwa...

Why You Should Make Video Advertising a Priority in 2019

GCommerce | May 6, 2019

Erin Jelmini | GCommerce Solutions | Marketing Strategist Video advertising is no longer an up and coming trend in the marketing world: it's here and it's already making a massive impact on consumer behavior. What is video advertising? Video advertising at a basic level is comprised of online display ads that use video instead of or alongside static images. However, in recent time video advertising has become more synonymous with video ads that play before, during, or after a video stream, such as on YouTube or Facebook. Why is this important? Video advertising has become the digital marketing trend in recent years, and it's only expec...

The Top 5 Things You Need to Know Now in Hotel Digital Marketing: March Edition

HEBS Digital | March 29, 2019

By Margaret Mastrogiacomo, EVP Strategy This month, the latest digital innovations include Google algorithm updates, new e-commerce and influencer features on Instagram, and video rolling out to Google responsive display ads. From SEO to design, find out the top five things you need to know now in hotel digital marketing. 1. SEO: The Google March 2019 Core Algorithm Update and new measurements in Google Lighthouse. On March 12, Google announced what the SEO community is now calling The Google March 2019 Core Update, which Google is being very elusive in regards to the changes that can be expected in SERPs. The changes from this update...

Now Available: The Q1 2019 Hotel Marketer’s Whitepaper

HEBS | February 21, 2019

Now available for viewing and download, the Q1 2019 Hotel Marketer's Whitepaper, covers current trends and industry insights hoteliers should be paying attention to in order to have a strong digital presence. The whitepaper takes a deep dive into strategies that will help to reach different audiences. Read the whitepaper to learn about: What's Trending: Stay in the loop with the must-know trends of the quarter including the new redesign of the Google Hotel local pack, Pinterest launching traveler personas to help advertisers reach their best audience, and advances in voice search with the Google Assistant. From the Design Studio: Get in...

All-In-One Facebook Messaging & What It Means for the Hospitality Industry

Lodging Interactive | February 13, 2019

Last week, Facebook announced it is reportedly working to develop a single, unified messaging infrastructure and increasing the connection between several of their apps. The integration will allow users to communicate cross-platform even while using the individual apps of Facebook Messenger, WhatsApp, and Instagram's messaging, combining the world's 3 largest messaging platforms. Thousands of Facebook employees are supposedly hard at work, with the goal being to make the integration complete by the end of 2019 or early 2020, though Zuckerberg has said that the functionality likely wouldn't be possible until sometime in 2020 at the lates...

Merchandizing Romantic Getaways

Larry Mogelonsky | February 6, 2019

By Larry Mogelonsky, MBA, P. Eng. ( As we slide into February, the traditional low occupancy winter blues for hotels (outside of the sun destinations) is punctured by the healthy returns netted from Valentine's Day couples' getaways. While standard articles might focus on ways to drum up last minute purchases through packaging and promotional efforts, the next step is to ask yourself: how to capture more incremental revenue before guests arrive? The concept here is to maximize the profits from each customer so that this romantic time of year becomes a truly fantastic cash grab. And a great way to achieve this goal is ...

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