hotel marketing
Knowland Announces Sub-Market Data Enhancement to Market Snapshot Report
KNOWLAND | May 22, 2024
Localized data enables hotel sales teams to quickly identify and pursue top local targets and new-to-market accounts, jumpstarting potential new business ARLINGTON, Va. — May 22, 2024— Knowland, the leading provider of data-as-a-service insights on meetings and events for hospitality, announced an advanced data enhancement, Sub-Market Filter, to its popular Market Snapshot Report. The new filter was added to Knowland search and dashboard functions, including Market Snapshot and New-to-Market capabilities, enabling filtering down to the sub-market level within larger markets, saving time and effort by pinpointing localized opportunities...
Drive More Bookings: Innovative Strategies for Hotel Landing Pages
Lodging Interactive | May 16, 2024
For the past 25 years, it has become evident that most hotels fail to adequately capitalize on opportunities presented by seasonal holidays and event business drivers. The lack of optimization of these revenue opportunities is due in part to two factors: (1) the DOSM simply doesn’t have enough time and resources to organize marketing materials, and (2) the hotel’s website lacks the ability to create marketing landing pages ‘on the fly,’ which rings especially true for branded properties. Today, potential guests are overwhelmed with endless social media distractions; hotels must cut through the noise and guide potential guests strai...
Introducing: Jonas Hospitality Unified Platform, a Technology Platform for All Your Hotel Management Needs
Jonas Hospitality | May 16, 2024
Jonas Hospitality is excited to share the launch of Jonas Hospitality Unified Platform, a full-featured suite of technology solutions that helps independent hotels, resorts, hotel brands, chains as well as management companies, manage operations, revenue, distribution, and marketing. Jonas Hospitality Unified Platform brings together our brand’s industry-leading technologies, connected by our proprietary integration engine, Jonas ARC. This integration allows key guest, stay, and financial data to securely pass between systems within the Jonas Hospitality Unified Platform and third-party systems. “We are excited to launch Jonas Hospi...
Marina Inn at Grande Dunes Launches New Website
Marina Inn at Grande Dunes | May 15, 2024
Myrtle Beach, SC – May 15, 2024 – Marina Inn at Grande Dunes is excited to announce the launch of our newly redesigned website, now live at https://marinainnatgrandedunes.com. The revamped site offers a fresh, user-friendly design that perfectly captures the elegance and sophistication of our premier resort destination. Enhanced User Experience and Design Our new website showcases a modern, intuitive layout that enhances user experience, making it easier for guests to explore our world-class amenities, accommodations, and services. The site features stunning visuals, detailed information about our offerings, and seamless navigation ...
Unlocking Success: Why Your Hotel Needs a Lightning-Fast Website
Cendyn | May 13, 2024
In the digital era where speed is the norm, it’s critical to the success of your establishment to provide users with a fast-loading website. In a connected world and thanks to globalization, travelers from all over the world are likely to visit your website to learn more about your hotel and make a direct booking. That’s why it’s important to have a fast-loading website, across all media (mobile and desktop) and around the world. According to a Google study, 75% of users consider that the most important element of a website is its speed. More surprisingly, it is considered much more important than the attractiveness of the website. M...
Nashville Sees Highest Growth in Meetings and Events in April, Up 38 Percent Year-over-Year
KNOWLAND | May 9, 2024
National Associations lead the charge heading into a busy group business season, Knowland reports ARLINGTON, Va. — May 9, 2024 — Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, reported that Nashville saw an uptick in meetings and events in April, growing 38.0 percent year-over-year (YoY). Las Vegas continued a steady climb with 22.8 percent YoY growth. This data is sourced from Knowland’s sales intelligence platform and designed to help hoteliers protect and grow their revenue base. Overall meeting volume growth was flat for the industry at a 1.3 percent increase...
Lodging Interactive Launches Subscription-Based Hotel Website Development and Marketing Services
Lodging Interactive | May 7, 2024
Company launches innovative 'Pay-As-You-Go' hotel website development and marketing service. Lodging Interactive, a leading digital marketing agency specializing in the hospitality industry since 2001, is excited to announce the launch of its innovative 'Pay-As-You-Go' hotel website development and marketing service. This service offers hotel operators the flexibility to minimize upfront costs while benefiting from comprehensive website development and marketing solutions. "At Lodging Interactive, we pride ourselves on crafting websites that not only captivate but convert," said DJ Vallauri, Founder and CEO of Lodging Intera...
Is AI-Generated Content the Spam of Our Time?
Daniel Craig | May 1, 2024
By Daniel Craig Lately I’ve been coming across a lot of content online that appears to be AI generated. I’ve seen it in articles, blogs and whitepapers, on news sites and social media, and in email, product marketing, and media releases. It makes me wonder, has the use of generative AI to write marketing content become an accepted business practice? I’m not referring to using AI to enhance our writing. I’m talking about publishing content that is written predominantly by an AI chatbot like ChatGPT or Google’s Gemini. I would share examples, but I don’t want to shame anyone. We’re all experimenting with AI. There’s ...