hotel branding

/Tag: hotel branding

hotel branding

Five Strategic Directions to Take Your Hotel

Larry Mogelonsky | May 8, 2019

By Larry Mogelonsky, MBA, P. Eng. ( Value adds always become expectations. Such is the course for hospitality and if you aren't constantly evolving your brand then it will become stale. And in an overstuffed hotel marketplace, you need bold new directions to differentiate your product and drive rate. So, how do hotels adapt so that guests don't lose interest in any of these ostensibly great properties in favor of the 'next big thing'? How do you innovate a boutique property so that its repeat revenue figures will always be a healthy contributor to the bottom line? Broader still, how do lifestyle hotels continue to rei...

Hilton Launches New Brand, Signia Hilton, Focused on Meetings and Events

Signia Hilton | February 22, 2019

MCLEAN, Va. - Hilton (NYSE: HLT) today announced the launch of Signia Hilton, its dynamic, new meetings-and-events-focused brand. The portfolio of hotels is setting out to transform the industry for meeting professionals and sophisticated business travelers by infusing state-of-the-art technology and design into every aspect of the guest experience. The brand further reinforces Hilton's commitment to innovation that meets the evolving needs of today's travelers and will bring premium experiences to top urban and resort destinations around the world. "In our 100th year of hospitality, we are more focused than ever on providing exceptiona...

2018: A Year of Growth and Profitability for Hotels

Hospitality Upgrade | February 8, 2019

By Fran Worrall, Hospitality Upgrade Editor Major brands saw increases in occupancy and ADR, along with expansion across the globe As 2017 came to an end, many industry forecasters predicted that the coming year would be a good one for hotels. And, for the most part, they were right. A strong economy, rising employment and higher consumer net worth translated into more travel (for both business and pleasure) as well as higher transaction volumes in 2018. Leading independent investment research firm Zacks reports that hotels saw increases in both occupancy and average daily rate (ADR) in 2018. As early as the first quarter, the industry ...

What Do Hotel Guests Really Want? Anticipated Versus Actual Use of Amenities

Chekitan S. Dev | September 25, 2018

by Chekitan S. Dev, Rebecca W. Hamilton, Roland T. Rust, and Matthew V. Valenti Abstract: Hotels provide a lengthy menu of amenities based on the (largely accurate) perception that guests want those amenities and claim they will use them. While many guests do exactly that, a substantial percentage will "overpredict" which amenities they will use. This study of fifty hotel-wide and in-room amenities details both the overpredictions and, in some cases, underpredictions of amenity use by 724 guests in thirty-three hotels operated by six hotel brands—one upscale, two upper upscale, and three luxury—belonging to one hotel company...

Small Brands Are Defined by Big Stories

Michael Tall | September 19, 2017

By Michael Tall The boutique hotel customer is looking for a certain type of experience that transcends a bed in a room. This traveler is looking for a broader experience that is driven by authenticity and discovery. These two aspects directly play into a boutique hotel's story. For a hotel to be authentic, it needs to relate to something real and relevant with significant meaning. This can be achieved through its relevance to the local neighborhood, or its representation of a time period or style—if done correctly and genuinely. Defining a fully-developed story behind the hotel's unique brand identity can convey a greater sense o...

The Evolution of Hotel Branding: The Changing Focus of Hotel Brands

HMG Hotels | June 24, 2014

by Randy Hulce Travelers who favor a particular hotel brand know what to expect when they arrive. The rooms look identical whether they are located in Maine or California. Guests don't know, or care, if the franchising company or the franchisee owns the property. Everything is the same. This is an ideal situation for property owners who wish to identify strongly with a brand. The name attracts a predictable type of guest, and the owners have fewer decisions to make. They don't have to worry about furnishings or layouts; they just have to follow the master plan. Because of the rising popularity of this enforced uniformity, many major hot...

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