hotel booking

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hotel booking

What Hoteliers Need to Know About Staying Relevant with Google Hotel Ads

Vizergy | April 25, 2019

It's no secret that Google has played a significant role in the hospitality industry when it comes to online searches and generating direct bookings vs indirect bookings via OTAs. Online travelers often turn to Google when researching hotels, resulting in millions of hotel search queries each day. With so many eyes on these search engine results, it's important for hoteliers to be aware of Google's new hotel advertising product. Looking to compete with other hotel booking sites, Google quietly released its own hotel booking site on March 8th. On Google Hotel Search, online travelers can search for hotels by price, location, ratings, vie...

Hotel Booking Sites Under Scrutiny: Implications for the Hotel Industry

Stuart Pallister | September 6, 2018

By Stuart Pallister At the end of June, the UK's Competition and Markets Authority (CMA) launched a crackdown on a number of hotel booking sites due to concerns they were breaking consumer protection law. Concerns included search results rankings, pressure selling, discount claims, and hidden charges. The CMA has sent warning letters to a "range of sites", demanding that these booking sites review the way they rank and display information, and comply with the law. It says "the next step is to take any necessary action – including through the courts if needed – to ensure people get a fair deal." EHL assistant professor of mar...

New Research Shows Consumers Spend $5.2 Billion Annually in Fraudulent and Misleading Hotel Booking Transactions

the American Hotel & Lodging Association | May 3, 2018

Nearly one in four consumers say they were misled by a third-party travel company Washington, D.C. – May 3, 2018 – As Americans begin gearing up for the busy summer travel season, new research from the American Hotel & Lodging Association (AHLA) suggests that online booking scams and fraudulent and misleading travel websites and companies continue to mislead and confuse consumers. That's why AHLA is encouraging consumers to Avoid Shady Deals and Have a Sunny Stay by searching smarter for their hotel stays through the launch of their summer "Search Smarter" education and awareness campaign. In a new survey commissioned by...

Super Cyber Weekend Sale Delivers Up to 50% Off Travel at Benchmark Resorts & Hotels and Gemstone Collection

Gemstone Collection | November 8, 2017

Launches Weekend-Long Travel Savings Across its Two Portfolios The Woodlands (Houston), Texas (November 2017) – BENCHMARK, a global hospitality company, rolls out the year's best savings at two dozen of its resorts and hotels during its annual Super Cyber Weekend event. Running from Black Friday (November 24th) through Cyber Monday (November 27th), it includes extraordinary offers from BENCHMARK's two signature brands, Benchmark Resorts & Hotels and Gemstone Collection. Travelers will save up to 50% off stays in top U.S. and Caribbean destinations, including Boston, Miami, Orlando, Jackson Hole, Vail, and Curacao. Access to th...

Hotels See Increases in Mobile Revenue After Launching with Travel Tripper’s New Mobile Booking Engine

Travel Tripper | November 8, 2016

NEW YORK—Hotels partnering with Travel Tripper, an industry leader in innovative hotel booking and digital marketing solutions, have seen promising early increases in mobile booking revenue shortly after launching with the new RezTrip mobile booking engine. The Taj Boston, The Manhattan at Times Square Hotel, Stratosphere Casino, Hotel & Tower in Las Vegas, and Grand Beach Hotel Surfside West in Miami are among the first hotels to utilize this new solution. The newly redesigned mobile booking platform incorporates industry best practices in travel booking, focusing strongly on user experience to secure hotel reservations quick...

Hotel Reservations Now Available Without Leaving Google

July 17, 2015

It is now possible to book a night at a hotel without leaving Google. A booking procedure has been added to the extension, which is already known for its listings of properties worldwide. For now, only a few hotels in the United States may be booked through the search engine (ex: Hotel Rouge, Washington - cover photo). These are essentially independent properties and in no case are they hotel chains. The booking procedure takes after Google: minimalist and efficient. No banners, no aggressive advertising, just key information: which hotel? what days? what price? It also presents opinions gathered by Google. Google's co...

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