hospitality marketing

/Tag: hospitality marketing

hospitality marketing

Why You Should Make Video Advertising a Priority in 2019

GCommerce | May 6, 2019

Erin Jelmini | GCommerce Solutions | Marketing Strategist Video advertising is no longer an up and coming trend in the marketing world: it's here and it's already making a massive impact on consumer behavior. What is video advertising? Video advertising at a basic level is comprised of online display ads that use video instead of or alongside static images. However, in recent time video advertising has become more synonymous with video ads that play before, during, or after a video stream, such as on YouTube or Facebook. Why is this important? Video advertising has become the digital marketing trend in recent years, and it's only expec...

Ten Marketing Questions for Q1 2019

Larry Mogelonsky | January 30, 2019

By Larry Mogelonsky, MBA, P. Eng. (www.hotelmogel.com) Now that we are making headway into 2019, it's time to re-evaulate the budgets you devised last quarter and see if you are indeed on the best course for the year ahead. This process can be quite rewarding if you have a clear vision of where you want to take your hotel for beyond the current fiscal cycle. The key is to plan for a gradual and continuous change, and the first step towards this is to align with your team. As for the coming year, it is definitely not business as usual. There are disruptors lurking in the dark alleys of the travelsphere, and if you aren't careful you'll s...

Travel and Hospitality Marketing Budgets for 2019: 4 Trends to Watch

Michael Del Gigante | October 11, 2018

By Michael Del Gigante As you dive into 2019 budgeting, what trends should you be thinking about? Which approaches, platforms, and tools should be top of mind for travel and hospitality marketers? The team at MDG Advertising recently analyzed a host of recent analyst reports and industry surveys to find out. What came from that deep dive are these four key trends trends that every travel and hospitality firm should be watching closely in the year ahead: 1. The Power of Search When it comes to travel and hospitality marketing, search has become the digital workhorse. Newer channels may get more buzz, but it's search that continues to mo...

Puzzle Partner Enters 5th Year Supporting Innovative Travel & Hospitality Companies

Puzzle Partner | September 11, 2018

B2B technology marketing agency Puzzle Partner marks major milestone working with the industry's most recognized technology brands to generate excitement and exposure TORONTO, ON (September 11, 2018) – Puzzle Partner, the most trusted travel and hospitality technology marketing agency, is celebrating a significant milestone this year. The company, founded in 2013 by industry veterans, is now entering it's fifth year of helping their clients engage with their target audiences to raise awareness, drive new business opportunities and build market share. The company's vision to empower brands through educational and entertaining c...

5 Step Guide to Implement Marketing Segmentation at Your Hotel

Cendyn | June 26, 2018

Personalize the experience for every guest With 62% of hoteliers recommending or paying more for a brand that provides a personalized service or experience, it is vital that hotels are listening to consumers and providing the experience and service they now demand. Our latest guide gives you 5 clear steps to take at your hotel to ensure you can use marketing segmentation to provide that perfect experience for every guest. ...

Hospitality Marketing in 2018: 5 Digital Trends to Watch [Infographic]

MDG Advertising | March 29, 2018

Hospitality marketing is in a state of flux in 2018. The continued growth of online platforms, increasing ubiquity of mobile devices, and shifts in U.S. demographics are fundamentally changing how accommodations are found, researched, and booked. What does this mean for brands? How should you be reshaping your marketing strategy? Which digital tactics and channels are worth watching closely this year? To find out, we went through a host of recent research and analyst reports. To see what emerged, take a look at the overview below, as well as MDG's new infographic, Hospitality Marketing in 2018: 5 Digital Trends to Watch. ...

Flip.to Joins OPMA, Together Sparking New Conversations in Travel Marketing

OPMA | February 14, 2018

Advocacy platform pairs with Onsite Rental Management Association to foster education and partnerships in the diverse vacation rental market ORLANDO, FL — February 14, 2018 — Flip.to—the advocacy marketing platform that helps reach, inspire and convert travelers worldwide—announced its membership with the Onsite Property Management Association (OPMA), a nonprofit and advocate for the rental management and condo hotel sectors representing a select 53,000 resort accommodation units. Flip.to will work in tandem with a collection of minds together aimed at bettering the travel space. Flip.to is thrilled to be joining...

PR and Visibility for Your Start Up: Making the Right Moves

Michael Frenkel | January 25, 2018

By Michael Frenkel, MFC PR Having worked with dozens of start up companies in the hospitality space, I get the question all the time: How do you allocate budget the right way to accelerate the visibility of your start up, and reach critical decision-makers? There's no simple answer. Here are some of the considerations that can guide you as your think about the shortest path to bringing your brand to the consciousness of the right hospitality audiences – to stoke sales and reach scale. 1. Have you raised money, or are you just setting about to do so? The single biggest consideration is where you are in your fundraising cycle &ndash...


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