guest personalization

/Tag: guest personalization

guest personalization

Profiting From Prearrival

Larry Mogelonsky | March 20, 2019

By Larry Mogelonsky, MBA, P. Eng. (www.hotelmogel.com) Every hotelier knows that tech-enabled personalization is crucial to the future success of one's brand. In reality, though, these customized experiences are very difficult to put in place, often requiring complex software integrations, significant CapEx and a fully trained team – both at the supervisor and frontline levels – to properly act upon any insights or recommendations gleaned from a unified CRM. The nauseating pain point here is that travelers are now expecting hotels to dedicate more effort towards making their time on property personal and meaningful, irrespec...

3 Things the Hospitality Industry Can Learn From Google

Amadeus | October 31, 2018

In 2018, digital travel sales are expected to reach $198 billion, with more than 140 million adults researching a trip online. As global travel increases, people are consuming more digital content than ever before as they search the web for the cheapest flights, best hotels, and popular tourist sites at their destination. In return, shoppers are flooded with information from companies hoping to inspire interest early in the travel planning process. Brands are investing big in digital ads and paid search campaigns to increase visibility, creating a cash cow for Google. This year alone, the tech giant will rake in almost $40 billion in to...

Voice of the Guest: How Data Informs the Hotel Guest Experience

the Author | July 12, 2018

By Terri Miller, Chief Executive Officer & Co-Founder, Concilio Labs What makes an exceptional guest experience? This is the question hoteliers find themselves continuously striving to answer as they work to refine (and evolve) their service offering. However — this is also a question that can garner countless different answers, depending on which guest you ask. The better question for hospitality experts becomes, what tool or methods can provide hoteliers with critical insights if they had the opportunity to ask every prospective guest what matters most to them? In other words, how can hoteliers capitalize on the fruits of an...

Cendyn Releases eNgage Application for Delivering Real-Time Guest Intelligence and Recommendations to Hotel Associates

Cendyn | June 19, 2018

Advanced version unveiled at HITEC Houston empowers your front-line staff to make every guest feel like a VIP with personalized customer service and tailored offerings. Boca Raton, FL, June 19, 2018 – Cendyn, the leading provider of hotel CRM and sales platforms, announced the next-generation release of its Cendyn eNgage guest intelligence solution. Advancements include enhanced user interface, reporting, rules engine and personalization options. Used in conjunction with Cendyn's eInsight hotel CRM, eNgage sits on top of a hotel's property management system or call center application, intelligently guiding staff to create authent...

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