guest personalization
The Impact of Technology Trends on Transforming the Hospitality Industry
Ahmed Mahmoud | July 24, 2024
By Ahmed Mahmoud Digital transformation and the leverage of technology play an important role in today’s hospitality industry, especially in the post-pandemic era. Facing the challenges of labor shortage, the rising cost of operation, and the changes in consumer needs and behaviors, hospitality businesses need to pivot their services and products with the latest technology in order to keep their competitive edge. Every year, new technology emerges and dies. hotels either adopt them and thrive, or are left behind by their competitors, but technology doesn’t stop for anyone. Just like the hotel industry. In 2024, the hotel industry...
Lessons From Gaming: What Can Hospitality Learn From Video Games?
Mews | July 11, 2024
Are you a PlayStation pro or a Nintendo novice? From consoles to PCs to phones, gaming is a multi-billion-dollar industry, with estimates valuing the worldwide market at around $350 billion. Even if your gaming experience doesn’t go beyond Pac Man or Candy Crush, there are still plenty of valuable takeaways from this innovative industry. Let’s look at how gaming can inspire us to greater hospitality – no cheat codes required. Ready, player one? The power of customization In the early 80s, games began to incorporate a radical new feature: customization. At first it was very simple: players could change their character’s name....
Fulfilling the Elevated Standards of the Changing Luxury Stay
Frank Pitsikalis | July 9, 2024
What one guest considers as “luxury” is different from another and for that reason, luxury hotels must offer their guests a variety of choices mapped to their individual preferences to deliver a hyper-personalized luxury experience. Choice is critical for today’s luxury travelers – choice of where to travel, where to stay, what kind of experience they wish to have, and how they want to interact with a property. As noted in a recent EHL Insights article, We keep defining the word luxury but ultimately it has to be defined by the customer. While the level of service, convenience, and attention rank high on the luxury spectrum, prov...
Hotel Internet Services Showcases What’s Next in Guest WiFi and Online Connectivity at HITEC 2024
Hotel Internet Services, Inc. | June 18, 2024
Attendees set to discover which technologies are empowering hoteliers with the tools to deliver faster, safer and more personalized internet-driven experiences. CLEARWATER, Fla. — June 18, 2024 — Hotel Internet Services (HIS), a full-service provider of internet services and solutions for the hospitality industry, is thrilled to announce its official participation at HITEC 2024, with booth representatives set to showcase the latest breakthroughs in WiFi network and online-based technology. From June 25-27, HITEC attendees visiting HIS booth #3440 will discover how recent technology innovations are empowering properties to deliver the s...
The Synergy Between Digitalization and Personalized Travel
Reeves Mathews | May 22, 2024
By Reeves Mathews Personalisation remains one of the strongest strategies within travel and tourism, especially as international tourism reaches pre-pandemic levels. Per the first UNWTO World Tourism Barometer of 2024, international tourism ended 2023 at 88% of pre-pandemic levels and is expecting a full recovery by the end of the year. With this growth, many businesses understand the importance of personalisation, especially as tourists from around the world travel with heightened and diversified expectations. Many senior leaders see offering customers an excellent personal experience as key to market success. How is d...
Hoteliers Prioritize Personalization as They Significantly Increase Investment, Finds New Amadeus Research
Amadeus | May 16, 2024
New study reveals sector plans to increase investment in technology by 16% in the coming twelve months Personalization viewed as a key driver of commercial value for hoteliers, as 85% of hoteliers feel it could help deliver in excess of 5% in incremental revenue The new report, Travel Technology Investment Trends 2024, published today from Amadeus finds hoteliers expect to increase their investment in technology by an average of 16% over the coming 12 months, with one in five planning to invest over 20% more than they did last year. The findings are the result of a survey of global senior hospitality leaders representing a div...
Sojern Expands Its Guest Experience Solutions to Europe
Sojern | May 14, 2024
SAN FRANCISCO – 14 May 2024 – Sojern, the leading digital marketing platform built for travel, today announces its suite of Guest Experience Solutions are now available in Europe. The launch will kick off in Spain, Italy, the United Kingdom and Ireland, with France and Portugal to follow. In 2023, Sojern acquired VenueLytics, hospitality’s most integrated guest experience platform, and incorporated VenueLytics’ capabilities as an extension of the Sojern Travel Marketing Platform, known as Guest Experience Solutions (GES). In North America, Asian American Hotel Owners Association (AAHOA) spoke highly of the increased guest satisfact...
Creating Memorable Guest Experiences: Personalization With Storytelling
Dr. Suzanne Godfrey | May 9, 2024
By Dr. Suzanne Godfrey In the world of hospitality, experiences play a crucial role in creating lasting memories for guests. While everyone may talk about the ideal guest experience, it's essential to recognize that not all experiences are created equal. What truly sets a guest experience apart and makes it unforgettable? Personalization is obviously key. Tailoring each interaction to the individual guest's preferences and needs can elevate a stay from ordinary to extraordinary and as a result, be highly memorable. But there is more than just understanding preferences and meeting needs... This article helps hoteliers to understand h...