guest engagement
Unlocking Success: 9 Reasons Hotels Are Adopting Omni-Channel Marketing
Jeannie Zaemes | July 2, 2024
By Jeannie Zaemes In the ever-evolving landscape of the hospitality industry, hotels face the challenge of reaching and engaging customers across a multitude of channels. Online Travel Agencies (OTAs) like Expedia and Priceline have 39% of the U.S. online booking market and that number is likely to increase as direct online bookings decreased from 79% to 67% in 2023. With the rise of digital platforms and changing consumer behaviors, the need for a comprehensive and cohesive marketing strategy has never been more critical. This is where the omni-channel approach steps in, offering hotels a dynamic solution to maximize visibility, enhance cu...
Sojern Now Available on Oracle Cloud Marketplace
Sojern | June 19, 2024
Enhance real-time guest engagement and streamline marketing efforts using Sojern’s Guest Experience Solutions with Oracle Hospitality Integration Platform SAN FRANCISCO, 19 June 2024 – Sojern, a leading digital marketing platform built for travel and a member of Oracle PartnerNetwork (OPN), today announced its suite of Guest Experience Solutions is available on Oracle Cloud Marketplace and can be deployed on Oracle Cloud Infrastructure (OCI) and integrated with OPERA Cloud via the Oracle Hospitality Integration Platform (OHIP). Oracle Cloud Marketplace is a centralized repository of enterprise applications offered by Oracle and Oracle...
5 Practical Ways To Create Instagrammable Spaces in Your Hotel
Debbie Miller | May 16, 2024
By Debbie Miller In the age of social media dominance, providing an experience that’s not only memorable but also shareable is crucial for attracting and retaining guests. You may have a highly engaged online audience along with numerous loyal in-person hotel patrons. But is that audience one-in-the same? Many social media users discover brands they follow online. This means most of your Instagram followers may have never set foot on property. Similarly, those who frequent your hotel may not feel naturally inclined to snap pictures to post on social media. So, what’s the solution? Bridge your Hotel’s Online and Office Experience...
Show Me Some Respect – One of the Pillars of Customer Service
Shep Hyken | May 16, 2024
By Shep Hyken Some of you will not recognize the name Rodney Dangerfield, who was one of the funniest comedians of his time, if not all time. He passed away in 2004. (For those who aren’t familiar with Dangerfield, go to YouTube and search for his name, but only if you want to smile and laugh. And just a warning, some of his comedy club material is R-rated.) Dangerfield had a signature line: I don’t get no respect. For example, “I don’t get no respect … … When I was a kid, I played hide-and-seek. They wouldn’t even look for me. … When I was a kid, my parents moved a lot, but I always found them. ...
Creating Memorable Guest Experiences: Personalization With Storytelling
Dr. Suzanne Godfrey | May 9, 2024
By Dr. Suzanne Godfrey In the world of hospitality, experiences play a crucial role in creating lasting memories for guests. While everyone may talk about the ideal guest experience, it's essential to recognize that not all experiences are created equal. What truly sets a guest experience apart and makes it unforgettable? Personalization is obviously key. Tailoring each interaction to the individual guest's preferences and needs can elevate a stay from ordinary to extraordinary and as a result, be highly memorable. But there is more than just understanding preferences and meeting needs... This article helps hoteliers to understand h...
Make the Complicated Simple
Shep Hyken | May 2, 2024
By Shep Hyken Earlier this year, I wrote an article about the hard work it takes to make something look easy. I quoted several people from sports, entertainment and business. The gist of the article was that we work hard to make doing business with us easy. Consider the quote I used from Steve Jobs of Apple, who said, “It takes a lot of hard work to make something look simple.” Notice that Jobs’ quote uses the word simple. Sometimes, people confuse simple with easy, and it’s important to recognize the difference between the two words. So, let’s take this concept to the next level. It’s not only about making some...
The Future of Hospitality: P3’s Insights on Online Check-In Conversion Rates
P3 Hotel Software | May 1, 2024
In the dynamic world of hospitality, where every moment counts and guest expectations evolve rapidly, staying ahead is not just a necessity but a strategic imperative. Enter P3 Hotel Software, a pioneer in revolutionizing the guest journey through innovative technology solutions. At the forefront of this revolution is P3's Online Check-in product, a game-changer in streamlining operations and enhancing the guest experience. This Online Check-in solution was launched 4 years ago, prior to the COVID-19 pandemic, and has gone from strength to strength as the hospitality industry recovered and emerged from testing global circumstances. Convers...
Onsite Culinary Experiences and Guest Transformation
Adam Mogelonsky, Larry Mogelonsky | April 24, 2024
For the purposes of the hospitality industry, transformative experiences refer to activities or encounters that not only provide immediate enjoyment but also leave individuals in a better state than they were before. This could include educational sessions, immersive interactions or engaging activities that promote personal growth or wellbeing. One area where this transformation is prominently being incorporated into hotel programming is through culinary experiences. Properties like the Four Seasons Resort Bali at Sayan offer cooking classes where guests can learn about traditional Balinese cuisine, while the Ritz-Carlton, Kyoto hosts tea ...