group business
HEI Properties Identify Over $150k in Group Business Opportunities for 2021 and 2022 After Two Weeks of Using Knowland
Knowland | August 31, 2021
Knowland helps hotels identify new business and enhance efforts to rebuild meetings and events sales pipelines ARLINGTON, Va. — Aug. 31, 2021 — Today Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, announced the completion of a project with HEI Hotels & Resorts designed specifically to help select properties reinvigorate sales teams and prepare them for the next phase of recovery. Using the Knowland platform, HEI properties in Boston and Atlanta collectively identified $165k in opportunities during COVID in just two weeks of prospecting. Karl Murphy, chief commercial...
U.S. Meetings and Events Volume Shows Double Digit Growth for Fourth Consecutive Month According to Knowland
Knowland | June 9, 2021
May group data shows a 28.4 percent monthly increase in meetings and number of attendees have reached 2019 levels ARLINGTON, Va. — June 9, 2021— Knowland, the leader in AI-powered meetings and events data for hotels, convention and visitor bureaus, conference centers and other venues, today released its monthly meetings and events data for May. The numbers reveal that May U.S. group meetings volume increased 28.4 percentover last month. We continue to see metric improvement as average attendees aligns with 2019 levels and meeting space used comes within 10% of 2019 values. Throughout the summer, we forecast higher attendees and lowe...
Knowland Releases the Essential 2021 Sales Playbook for Hotels
Knowland | May 25, 2021
Step-by-step guide helps hotel sales leaders make informed decisions to rebuild group revenue and increase profitability ARLINGTON, Va. — May 25, 2021 — Knowland, the leader in AI-powered group business data for hotels, convention and visitor bureaus, conference centers and other meeting venues, announced today the release of a new guide entitled “The Essential 2021 Sales Playbook for Hotels, Steps to Rebuild Group Revenue and Avoid Being Left Behind.” Specifically designed to help hoteliers recapture meeting and events business lost during COVID, the guide provides information on how to adjust strategy for the new competitive lan...
April Group Data Shows U.S. Meetings and Events Volume Increased 58.5 Percent Over March 2021
KNOWLAND | May 6, 2021
Knowland numbers reveal that average meeting attendees are nearing 2019 levels ARLINGTON, Va. — May 6, 2021 — Knowland, the leader in AI-powered data for hotels, convention and visitor bureaus, conference centers and other meeting venues, today released its monthly meetings and events data for April. The numbers reveal that April U.S. group meetings volume increased 58.5 percent over last month. As we move past the one year mark when lockdowns began in the United States, Knowland will now be comparing Average Attendees and Average Space Used market data to its 2019 numbers. As bigger cities such as New York and Las Vegas begin to re-o...
Knowland Introduces GroupAdvantage 2021 to Enable and Empower Hotel Sales Teams Into Recovery
Knowland | March 17, 2021
Bringing together actionable meeting intelligence with sales and revenue management expertise to re-engage sales teams ARLINGTON, Va. — March 17, 2021 — Group business continues to be a key driver for profitability in the hospitality industry, especially in this year of unprecedented challenges. To empower hoteliers, Knowland, the leader in AI-powered meetings and events data for hospitality, today announced Knowland GroupAdvantage 2021, a program that brings together the core prospecting and sales training tools needed to help hoteliers win emerging group business. Meeting intelligence, combined with expert sales training and reven...
Knowland Announces Prospector, A Solution to Help Select Service and Boutique Hotels Source Group Business
Knowland | August 25, 2020
Exclusive, free 90-day access designed to support proactive, personalized selling during COVID-19 ARLINGTON, Va. — Aug. 25, 2020—Knowland, the leader in group hospitality analytics for hotels, convention and visitor bureaus, conference centers and other meeting venues, announced today the launch of Knowland Prospector®, a prospecting solution designed for select service and boutique hotels to increase occupancy and meeting room revenue in today’s highly-constrained market. Knowland Prospector provides a fast, simple way for time-constricted executives to search, find and convert group business that is critical to their return to ...
Knowland Extends Platform With Premium Contact Data to Help Hoteliers Prepare and Reignite Sales Teams for Recovery
Knowland | April 15, 2020
Leader in hotel group insights & analytics adds key intelligence to help its customers build relationships that will drive revenue rebound post-COVID-19 WASHINGTON, DC. — April 15, 2020 — Knowland announced today the release of Premium Contact Data (PCD), an add-on to its subscription-based hotel group sales software platform providing verified contact data with event booking history. As the leader in hospitality group business analytics for hotels, convention and visitor bureaus, conference centers and other meeting venues, the company provides comprehensive group data intelligence to drive higher revenue and provide greater val...
Knowland Insights: Coronavirus Pandemic – Hotel Group Impact and Actions
Knowland | March 12, 2020
Large losses of business, mitigation in the short term and positioning for an eventual rebound Washington, DC (March 12, 2020) Knowland, the leader in revenue-generating hospitality meetings data and analytics, is tracking the impact of the Coronavirus pandemic on group business for the hotel industry. Today, Knowland announced estimated group cancellation rates across a 90 - 120 day booking window for the US/North America, Asia Pacific and Europe regions. As expected, Asia Pacific has the highest cancellation rate with 90%, while U.S./North America hotels report a 40% cancellation rate for events and meetings. The U.S./North America ...
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