goppar
A Year Later, the Hotel Industry Recalibrates, Reassesses
HotStats | April 27, 2021
Just over a year after the World Health Organization declared COVID-19 a pandemic, the global hotel industry is—slowly—stirring from hibernation and seeing at least modest gains in traveler demand. The wait has been long, and it remains a work in progress. But making headway is all you can ask for after a 12-month headache. In the U.S., which saw performance calve last March, before bottoming out in April, small gains continued to be made in most key performance indicators in March 2021—though the strides only shined a light on the decrepitude that was 2020. Consider gross operating profit per available room, which was up 328.9...
U.S. Hotel Profitability Improved Slightly in January
STR | March 3, 2021
BROOMFIELD, Colorado — 3 March 2021 — U.S. hotel gross operating profit per available room (GOPPAR) improved slightly from prior months but remained in the low single digits, according to STR‘s January 2021 monthly P&L data release. In a year-over-year comparison with January 2020, the industry reported the following: GOPPAR: -95.9% to US$3.14 TRevPAR: -73.3% to US$60.94 EBITDA PAR: -120.1% to US$-11.88 LPAR (Labor Costs): -63.3% to US$31.82 The industry’s GOPPAR was its highest since October (US$12.69). “As we approach the one-year mark of the first major restrictions in the U.S., profitability is at le...
U.S Flips to Positive Hotel Profit as Europe Backslides
HotStats | November 30, 2020
The U.S. in October shed the ignominy of being the only global region to have not recorded a positive month of profitability since the start of the COVID-19 pandemic. The country finally reached gross operating profit per available room (GOPPAR) above $0, but at $5.43, it was still down 95.5% compared to the same time last year. And though the U.S. climbed back into the black, Europe regressed, backsliding to €-5.06 after two consecutive positive months, as the Middle East and Asia-Pacific remained above water. Even so, positive momentum heading into the fourth quarter is threatened to be upended by escalating COVID cases combined wit...
4 Reasons GOPPAR Should Be on Your List of KPIs
HotStats | November 30, 2020
With the pandemic still raging and hotel operations still in flux, hoteliers are still left figuring out what to do next. Churning out profit in the age of COVID is a Herculean task, but consulting the right data can be a step in the right direction. Unfortunately, if you’re relying solely on narrow KPIs such as RevPAR to craft your hotel performance plan, you might as well be building a house of cards. It’s bound to collapse when the slightest breeze picks up. Looking for a hotel KPI that’s guaranteed to support a stronger hotel performance plan? Try gross operating profit per available room (GOPPAR) on for size. Sure, the top li...
What Hotel KPIs Analyze Complete Operational Performance?
HotStats | November 3, 2020
Consulting the right hotel KPIs can help juice a hotel’s bottom line. But just any old metric won’t do. If hoteliers want to uncover financial weak spots, revamp operations and boost profit, it requires complete operational metrics. These KPIs measure efficiency throughout every corner of the hotel. Want to use data to drive more hotel profit? There are a few essential operational hotel KPIs you need to be tracking. Why Operational KPIs Are Important Before examining the most complete operational metrics, it’s worth noting why these KPIs are important in the first place. Unfortunately, it’s a point most of the hotel industr...
Hospitality Ventures Management Group (HVMG) Outperforms Industry Through Rapid Execution of Plan as Pandemic Quickly Spread
Hospitality Ventures Management Group | October 26, 2020
Company Shares Strategies Leading to Significant Outperformance for Stronger GOPPAR Results and GOP Percentage ATLANTA, October 26, 2020—Hospitality Ventures Management Group (HVMG), an Atlanta-based, private hotel investment, ownership and management company, today shared key elements of its strategy that led to significant industry outperformance in multiple metrics, according to STR data around expenses and operating margins. For the three-month period June through August 2020, HVMG delivered substantially greater GOPPAR (Gross Operating Profit Per Available Room) and GOP percentage than the industry and continues to outperform indu...
How Operational Efficiency Leads to Optimal Profitability
HotStats | October 22, 2020
In the hotel industry, the deeper decision-makers can drill down into departmental figures, the easier it is to generate revenue, chisel away at unnecessary costs and post a healthy profit. Simply put, the best decisions are driven by in-depth analysis of departmental revenue and operational costs. Sound like too much work? Analyzing these critical figures and unlocking higher profits may be easier than you think. Is the Hotel Industry Measuring Revenue Wrong? First, why is it important to measure departmental metrics? The answer is clear when you look at what most leaders in the hotel industry are doing wrong. The...
U.S. Hotel P&L Turned Positive in July
STR | August 24, 2020
BROOMFIELD, Colorado—U.S. hotel gross operating profit per available room (GOPPAR) reached positive territory for the first time since February, according to STR‘s latest monthly P&L data release. In a year-over-year comparison with July 2019, the industry reported the following: GOPPAR: -93.3% to US$5.74 TRevPAR: -74.1% to US$60.04 EBITDA PAR: -115.1% to US$-9.24 LPAR (Labor Costs): -64.8% to US$28.46 The industry had registered negative GOPPAR values for four consecutive months: March (US$-2.10), April (US-$17.98), May (US$-10.26) and June (US$-5.89). “As the industry inched closer to 50% occup...
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