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Google Is Eliminating Third-Party Cookies — What Does That Mean for Your Hotel’s Digital Marketing?
Gina Ciarrocchi Zech | October 8, 2020
By Gina Ciarrocchi Zech Earlier this year, Google announced it would phase out third-party cookies from its Chrome browser over the next two years. Marketers have since been speculating on the negative consequences this could have on targeted campaigns and reaching new customers. This reaction is understandable. Third-party cookies are integral to tracking users and delivering personalized ads that target users around the web. However, while big changes are afoot, it’s certainly not all bad news. It’s important to note this phase-out does not include first-party cookies. So you can still monitor how customers interact with your h...
The Gale South Beach Adds Volara + Google Contactless Guest Engagement Solution in Preparation for Reopening
Menin Hospitality | September 1, 2020
Menin Hospitality is embracing the voice-based on-command solution for its ability to boost operating efficiency, drive revenues, and deliver a contactless guest experience NEW YORK — Sept. 1, 2020 — When The Gale South Beach, a Curio Collection by Hilton hotel, reopens in October, Volara will be there supporting travelers with a contactless guest engagement and touchless room controls solution on the Google Nest Hub in its guestrooms. Rather than picking up the phone to call room service or request a forgotten amenity at the front desk, guests can speak simply commands in their guestroom to enable private, automated and live and au...
Google + Volara Enabling Voice Based Contactless Guest Engagement and Touchless Room Controls
Volara | August 26, 2020
Guest privacy and wellbeing is central to the design of new hotel solution August 26, 2020 — New York — Partnership between Google and Volara is enabling hotels across the globe to deploy the best of Google, including a contactless guest engagement and touchless room controls solution that facilitates private, automated and live, conversational interactions between hotel guests and staff. Running on the Google Nest Hub, guests may ask the popular voice assistant to make calls, play music, watch shows, request amenities, book services, turn on/off TVs, increase the room temperature, adjust the lights, set a...
Hotel Industry, Google Team Up to Help House First Responders
AHLA | May 21, 2020
WASHINGTON (May 21, 2020) – AHLA today announced a new collaboration with Google to expand the industry’s efforts to meet the continued demand from first responders and healthcare workers for available hotel rooms. This joint effort comes two months after the launch of American Hotel & Lodging Association’s (AHLA) “Hospitality for Hope,” an initiative designed to match emergency and healthcare workers who require temporary housing with hotels during this unprecedented health crisis. More than 17,000 properties across the country volunteered to serve their communities and participate in the program. “Hospitality for Hope...
Airbnb, Expedia, Google: 4 Lessons the Hotel Industry Can Learn From The Digital Giants
Meng-Mei Maggie Chen | June 24, 2019
By Meng-Mei Maggie Chen 2017 marked the 10th anniversary of Airbnb's creation and the digital giant celebrated its rapid expansion by releasing its strategy roadmap aptly dubbed "Airbnb For Everyone" with a slew of new types of accommodation topping their original offer. Among the new products unveiled were: New property types – Vacation Home, Unique, B&B, and Boutiques: these come in addition to the existing Entire Home, Private Room, and Shared Space filter options. New property tiers – Airbnb Plus and Beyond by Airbnb: the Airbnb Plus badge showcasing houses with more than 100 reviews and at least a 4.8 points r...
How to Get Your Resort & Travel Brochure PDFs to Google’s Position Zero by Lodging Interactive
Lodging Interactive | March 11, 2019
Plenty of hotels, resorts, and other businesses in the hospitality industry have brochures and guides for guests conveniently packaged into one hyper-valuable PDF. They list everything from resort amenities and pricing to events happening at the hotel to what to do in the area, and so much more. Now, there's a chance to have those PDFs featured prominently on Google in a way that can help you increase brand awareness and connect with new guests. Google has just announced that they'll be pulling content from online PDFs to use in their featured snippets section of position zero. This presents an enormous opportunity for hotels and resort...
The Top 5 Things You Need to Know Now in Hotel Digital Marketing: February Edition
HEBS | February 21, 2019
By Margaret Mastrogiacomo, EVP Strategy This month, the latest digital innovations include Facebook allowing Page owners to participate in Groups, new video advertising opportunities through Amazon, and asymmetrical layouts making a splash in website design. From SEO to design, discover the top five things you need to know now in hotel digital marketing. SEO: Google+ is officially shutting down and all web integrations should be removed. Google+ will officially shut down on April 2, 2019 and Google+ social sharing buttons will stop working. Google sent notifications to publishers that have Google+ buttons or any web integrations with G...
3 Things the Hospitality Industry Can Learn From Google
Amadeus | October 31, 2018
In 2018, digital travel sales are expected to reach $198 billion, with more than 140 million adults researching a trip online. As global travel increases, people are consuming more digital content than ever before as they search the web for the cheapest flights, best hotels, and popular tourist sites at their destination. In return, shoppers are flooded with information from companies hoping to inspire interest early in the travel planning process. Brands are investing big in digital ads and paid search campaigns to increase visibility, creating a cash cow for Google. This year alone, the tech giant will rake in almost $40 billion in to...
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