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Airbnb, Expedia, Google: 4 Lessons the Hotel Industry Can Learn From The Digital Giants

Meng-Mei Maggie Chen | June 24, 2019

By Meng-Mei Maggie Chen 2017 marked the 10th anniversary of Airbnb's creation and the digital giant celebrated its rapid expansion by releasing its strategy roadmap aptly dubbed "Airbnb For Everyone" with a slew of new types of accommodation topping their original offer. Among the new products unveiled were: New property types – Vacation Home, Unique, B&B, and Boutiques: these come in addition to the existing Entire Home, Private Room, and Shared Space filter options. New property tiers – Airbnb Plus and Beyond by Airbnb: the Airbnb Plus badge showcasing houses with more than 100 reviews and at least a 4.8 points r...

How to Get Your Resort & Travel Brochure PDFs to Google’s Position Zero by Lodging Interactive

Lodging Interactive | March 11, 2019

Plenty of hotels, resorts, and other businesses in the hospitality industry have brochures and guides for guests conveniently packaged into one hyper-valuable PDF. They list everything from resort amenities and pricing to events happening at the hotel to what to do in the area, and so much more. Now, there's a chance to have those PDFs featured prominently on Google in a way that can help you increase brand awareness and connect with new guests. Google has just announced that they'll be pulling content from online PDFs to use in their featured snippets section of position zero. This presents an enormous opportunity for hotels and resort...

The Top 5 Things You Need to Know Now in Hotel Digital Marketing: February Edition

HEBS | February 21, 2019

By Margaret Mastrogiacomo, EVP Strategy This month, the latest digital innovations include Facebook allowing Page owners to participate in Groups, new video advertising opportunities through Amazon, and asymmetrical layouts making a splash in website design. From SEO to design, discover the top five things you need to know now in hotel digital marketing. SEO: Google+ is officially shutting down and all web integrations should be removed. Google+ will officially shut down on April 2, 2019 and Google+ social sharing buttons will stop working. Google sent notifications to publishers that have Google+ buttons or any web integrations with G...

3 Things the Hospitality Industry Can Learn From Google

Amadeus | October 31, 2018

In 2018, digital travel sales are expected to reach $198 billion, with more than 140 million adults researching a trip online. As global travel increases, people are consuming more digital content than ever before as they search the web for the cheapest flights, best hotels, and popular tourist sites at their destination. In return, shoppers are flooded with information from companies hoping to inspire interest early in the travel planning process. Brands are investing big in digital ads and paid search campaigns to increase visibility, creating a cash cow for Google. This year alone, the tech giant will rake in almost $40 billion in to...

Tambourine – Hotel SEO: How Will Google’s New EAT Algorithm Affect Your Property?

Tambourine | October 10, 2018

Google rolled out a new algorithm update that is already causing widespread changes in both organic and local search engine rankings. In August, Google rolled out a new algorithm update that is already causing widespread changes in both organic and local search engine rankings. Although some specific types of websites appear to be affected more than others, all websites—including hotel and travel-related sites—should factor the latest criteria into their ongoing development and content plans. Centered on the acronym E-A-T (expertise, authoritativeness and trustworthiness), the latest update is placing still-more emphasis on ...

Google’s Mobile-First Initiative: Everything Hoteliers Need to Do Now

HEBS Digital | July 10, 2018

By: Adam Lawley, SEO Specialist Google's mission as a search engine is simple and successful: provide web users with the highest quality search and surf experience available. Search queries completed on mobile recently surpassed desktop as the majority Google search type, a trend that is expected to continually rise as mobile searching becomes more ubiquitous with smartphone usage and the popularity of voice search continues to bloom. As the shift in the digital landscape moves through its many stages, Google has followed suit with the obvious and sustaining transformation that the mobile web is here to stay, placing a greater focus on ...

Three Key Ways Hotels Can Improve Web Search Results

Alexis Krisay | May 18, 2018

By Alexis Krisay A recent consumer survey revealed that nearly 9 out of 10 customers over the age of 18 prefer booking their hotel accommodations online (88 percent for/12 percent against). With Google search algorithms constantly changing, hotels without a solid SEO strategy and execution plan will be lost in the digital wilderness. Here are three critical actions hotels can take to enhance web presence and improve search rankings without blowing budgets. 1. RULE YOUR REVIEWS. Have you checked your hotel's ratings lately? Google, YELP and TripAdvisor are some of the sites travelers your potential customers will search when planning a t...

Now Available for Download: HEBStrategy Q2 2018 Hotel Digital Marketing, Technology, and Trends Whitepaper

HEBS Digital | April 30, 2018

HEBS Digital's second installment in 2018 of the HEBStrategy—our whitepaper series covering the latest news and trends in hotel digital marketing and technology—is now available for download! The HEBStrategy Q2 takes a look at the full Google Ecosystem and offers strategies for hoteliers to reach potential guests throughout the travel planning journey. Download the HEBStrategy Q2 2018 whitepaper to learn about: What's Trending: Get familiar with Progressive Web Apps (PWA), stay up-to-date with the latest Google My Business updates, learn about voice search optimization, and more. From the Design Studio: Discover examples ...


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