friday freebie
Do This to Gain Instant Trust With Hotel Website Visitors
Tambourine | November 9, 2018
Build trust with hotel website visitors by showcasing SOCIAL PROOF. Social proof is critical to easing the worries of potential guests. In fact, a study in the Washington Post showed social proof had more influence over customers than a discount. This is why a guest review site like TripAdvisor is so popular and impactful on purchase behavior. As travelers and meeting planners are faced with more and more hotel options, it's vital to win their trust first, to win their heart and their wallets. Here are the four core methods of leveraging social proof online: 1. Awards, Accolades and Media Labels Prominently display any accolades...
Tambourine’s Friday Freebie: Stop Hidden Costs From Driving Customers Away
Tambourine | July 20, 2018
Welcome to the Friday Freebie! Each week, we share one impactful hotel marketing tactic that you can implement immediately to drive more conversions and more revenue. This week's Freebie: Don't wait until guests press 'Book Now' in your booking engine to announce new charges. Present all costs, including resort fees, as soon as possible. Nothing kills a customer's trust and transaction faster than hidden costs. By now, we all know that travelers are looking for a seamless purchase, as well as full transparency in their transactions. They want to know that by the time they pull out their credit card, they're certain how much their room w...
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