frances kiradjian

/Tag: frances kiradjian

frances kiradjian

Dissecting the Relationship Between Universities and Boutique Hotels

Frances Kiradjian | September 6, 2018

Why do University campuses lend themselves so well to bespoke hotel experiences? By Frances Kiradjian Boutique hotels are "it". After a struggle to be taken seriously as a hospitality vertical, boutique hotels are ahead of every curve when it comes to modern day lodging. Now more than ever there is a steep demand for accommodations that one can take back home with them in the form of a story. It makes sense then, that college towns (areas with particularly high volume of travelers whether they are students, prospective students, professors & staff or parents of students) are adapting and implementing boutique in their own ...

What IS Boutique?

Frances Kiradjian | September 5, 2018

By Frances Kiradjian As representatives for a distinguished community of entrepreneurial spirits, we are often presented with a deceptively simple question: What is boutique? Some years ago, a new kind of lodging accommodation began to disrupt the trillion-dollar tourism industry. As the boundaries between business and leisure travel grew increasingly blurred, an emergence of a new type of traveler called for a more holistic approach to lodging. Thus, the boutique hotel was born. Perks like free wifi became givens, and in their absence demand for personalization grew exponentially. The traveler of today is looking for services and featu...

When Does a Hotel Become Not a Hotel?

Frances Kiradjian | August 23, 2018

By Frances Kiradjian As we march further into this exciting time in hospitality, the boundary lines between various lodging accommodations grow increasingly blurred. Now more than ever, mega-brands are adopting key pieces from the boutique handbook in order to stay competitive and increase occupancy rates. Conversely, brands who evolved from the hostel model are pivoting away from shared sleeping quarters to move toward a cross somewhere in-between a hostel and boutique vibe. Generator found their footing in the modern lodging world with their successful hostel model which can be found sprinkled throughout Europe. However, when pursuing...

How Do You “Boutique” Your Hotel?

Frances Kiradjian | August 14, 2018

Hospitality professionals can apply the best of boutique to any and all lodging accommodations. By Frances Kiradjian While we are the biggest champions of boutique you'll likely come across, at BLLA, we realize the transformation of the term from differentiator to buzzword. Today, it is not uncommon to find a property touting themselves as boutique even though they're a branded chain or an economic lodging solution like a motel. Boutique started as an underdog in the world of lodging solutions, particularly luxury accommodations. Now, after a long climb to legitimacy, professionals and non professionals in the lodging space ofte...

The Evolution of the Hotel Lobby

Frances Kiradjian | August 1, 2018

By Frances Kiradjian Hotel lobbies have evolved from portals where travelers are introduced to their lodging accommodations to places people gather to immerse themselves in culture and merriment. The evolution of the hotel lobby has been gradual, but the proliferation of lifestyle and boutique properties have shifted the design away from clinical hotel lobbies. Much like the sitting room in your childhood home where sitting was forbidden, lobbies formerly existed to curate good first impressions, and not much else. Nowadays, the opposite is true. Highly designed lobbies are more prevalent than ever before, but design has evolved to faci...

Diversity in Leadership Is Profitable

Frances Kiradjian | May 24, 2018

By Frances Kiradjian Many of you know my passions include helping the underdogs of the hospitality industry. Before the formation of BLLA, the list of underdogs included boutique hotels, and once upon a time, women. Women have made leaps and bounds as a demographic in every single industry in existence. Hospitality is no exception. While only 32 of the Fortune 500 CEOs in 2017 were women, this is an increase from the 21 women who were included the year before. While not an impressive ratio it does show the forward movement of women in the business sector I have long been a champion of. At our annual Executive Women's Conference this pas...

The Convergence of All Things Luxury

Frances Kiradjian | April 12, 2018

By Frances Kiradjian The idea of residences in a lifestyle hotel just makes sense. Who wouldn't want all the offerings of their favorite resort, spa, or hotel brand in their home? Although the concept of mixed-use hotel is not a novel one, the renewed vibrancy in the boutique and lifestyle sector of the hospitality sphere is seeing a new focus on branded luxury offerings. In 2016 Daniela Aroche reported "According to Dan August Cordeiro at Maxmakers, a property development advisory firm, the number of hotels offering branded residences increased tenfold during the decade to 2012. The evidence suggests that the rate looks set to continue...

Women on Boards in Travel and Hospitality

Frances Kiradjian | March 2, 2018

By Frances Kiradjian Women's equality has been put into the spotlight recently including the subject around the #MeToo movement, and the response has been tremendous, with an increase in the number of female-focused conferences and meetups. While the issue has been taken out of the dark and into the public eye, there is still a need for change within in the corporate setting, primarily within positions of power such as top executives and public and private boards. A lack of women in executive positions is not a new issue or area of focus for some companies. A perfect example of who has been leading the path is Women on Boards 2020; an i...


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