Eva Lacalle
Google Hotel Reviews: Everything You Need to Know
Eva Lacalle | September 11, 2023
By Eva Lacalle In today's digital age, online reviews have become an integral part of the decision-making process for travelers. As a hotelier, it’s crucial to understand the impact of guest feedback on your business. This is where Google hotel reviews come into play. In this guide, we’ll explore everything you need to know about Google hotel reviews and provide valuable insights on leveraging them to enhance your hotel's reputation and attract more guests. Why Google hotel reviews matter Travelers rely on Google in their research, planning and booking process. Reviews are one of the first things potential guests see when they sear...
How to Increase Repeat Guests at Your Hotel
Eva Lacalle | August 24, 2023
By Eva Lacalle Are you looking to increase repeat guests at your hotel? Customer retention is one of the pivotal metrics for hoteliers because it indicates how well you're performing. Happy guests are more likely to return and become regulars. Loyal guests also cost less – you only have to invest once in acquiring them, which can be one of the most expensive fixed costs in the hotel business. Let's look at the best strategies for increasing the number of repeat guests at your hotel that will help you to boost your hotel's success and profitability. Why is it important to increase repeat guests at your hotel? The success of your hot...
Serviced Apartments: Top Trends to Watch This Year
Eva Lacalle | July 24, 2023
By Eva Lacalle Marked by changing traveling patterns and blurred lines between working and living, the new era of hospitality shows no signs of slowing down. From bleisure travel to slomads, serviced apartments have a perfect opportunity to grab the spotlight – and some extra revenue. The trick is to stay on top of trends and implement them before your competitors do. Top 6 serviced apartment trends We'll explore the most relevant trends for serviced apartments – sustainability, multi-functional spaces, the rise of new target clients, extended stays, and much more. Keep reading to discover them all. 1. Sustainability Sustainabil...
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