Ellis Connolly | January 25, 2021
By Ellis Connolly The need for agile hotel distribution is more important now than ever, as the hotel industry continues to strategize and map out roads to recovery across every segment of the market amidst Covid. When was the last time a hotel revenue strategy team was able to rebuild their distribution and channel strategies from sub 50% occupancy levels? It’s been decades for most properties unless you are a new build. We, as an industry, should look at this as an opportunity to better position ourselves, while thinking about both short- and long-term distribution strategies. Hoteliers’ abilities to quickly move – and fail –...
the Author | May 29, 2018
By Ellis Connolly Over the past decade, the hotel industry has experienced dramatic changes, particularly in the area of hotel channel distribution. Big brands, online travel agencies (OTAs), global distribution systems (GDS's), and metasearch websites are all vying for customer attention, and it's all affecting hotel margins. In order for hotels to navigate this shifting distribution paradigm, and optimize their channel mix, they must take an in-depth look at the costs and benefits of their channels: direct, indirect, online, and offline. By analyzing these channels, hotels can develop a holistic strategy that creates revenue and profi...
Rainmaker | February 21, 2017
ATLANTA, GA. – February 21, 2017 – An accomplished professional with more than 15 years of corporate hospitality sales experience, Ellis Connolly has been appointed as the new Vice President, Hospitality Sales for The Rainmaker Group (Rainmaker), a leader in revenue management solutions for the hospitality and gaming industry. Connolly's broad range of experience includes executive sales and business development roles with both start-ups and large enterprise organizations within the global hotel and travel sector. He also brings extensive experience in building market penetration for hotel analytics products to his new role ...
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