EHL Insights
Leading Change Effectively – Insights From Top Hospitality Leaders
EHL | July 19, 2024
Dr. Stefano Borzillo, Dr. Steffen Raub Welcome to a collection of insights and learnings based on the lived experiences of some of the many hospitality managers encountered at EHL. Based on practicing a set of key principles and behaviors, becoming an effective change leader is a skill that develops over time. The need for constant change It has become almost commonplace to state that change is everywhere around us. And yet, it is true that in complex and challenging business contexts few organizations can be successful without continuously questioning and adapting their way of doing things to the changing realities of the industry aroun...
Overtourism: How To Avoid It for Better Travel Experiences
EHL Insights | July 15, 2024
As the summer travel season kicks into high gear, the specter of overtourism looms large over many of the world’s most beloved destinations. In an interview with two EHL researchers and experts on the topic, we explored the multifaceted issue of overtourism and how savvy travelers can avoid the pitfalls of overcrowded hotspots by traveling during shoulder seasons, staying overnight and discovering destination dupes. Crowded beaches, congested streets and long queues at tourist attractions – these are all unfortunately familiar sightings when traveling to popular places. Even though the prices for flight tickets, hotels and trips ove...
Human-Centric Hospitality: The Key to Thriving in the Industry
EHL GRADUATE SCHOOL | June 14, 2024
In the hospitality industry, success lies in the ability to integrate strategic business practices with the unique demands of the sector. A people-centric approach should lie at the heart of everything you do, both in terms of delighting your guests and attracting and retaining the best talent. However, all too often, the demands of running a business can get in the way. In this article, we explore the key challenges hospitality businesses face and the strategies they can implement to align corporate culture and human values. We also discuss some of the benefits you can realize by successfully navigating the transformation to become a...
Putting People First: Business Success With a Human-Centric Approach
EHL Graduate School | May 13, 2024
It's no secret that many employees feel unappreciated and undervalued in today’s workforce. Competition for good jobs is fierce, AI will replace some jobs in the coming years, and the size and complexity of some businesses makes some employees feel insignificant. Embracing a "people-first culture" has become vital as modern talent won't hesitate to seek better benefits and flexibility elsewhere. What is a people-first culture? Organizations must adopt a human-centric approach to workforce management to counteract today’s uncomfortable, and sometimes even toxic, employment landscape. Many studies show that humanizing the workplace improv...
Luxury Hotels and a ‘Sense of Place’: The Branding Imperative
Dr. Suzanne Godfrey | April 17, 2024
By Dr. Suzanne Godfrey ‘Sense of place’ has long been a buzz phrase. Linked to a range of disciplines from urban planning to sociology, nowadays it is increasingly being used in the hospitality industry. It captures the physical aspects, culture and history of a place, as well as its impact on the senses, which can trigger emotions. Over time, it can create feelings of familiarity, comfort and security, as well as a sense of belonging: it’s a place where one feels, quite literally, ‘at home’. As we journey on, checking out brand identity examples will give us a better understanding of this concept. Brand differentiation: Locatio...
The Future of Hotel Distribution Channels: Seizing Opportunity in Channel Disruption
Jochen de Peuter-Rutten | April 4, 2024
By Jochen de Peuter-Rutten, Youri Sawerschel The hotel distribution channel landscape is undergoing a seismic shift. Online travel agencies (OTAs) that once leveled the playing field for independent properties now dominate, their economic muscle squeezing hotel margins. Metasearch engines commoditize the search experience, making standalone properties indistinguishable. Meanwhile, the growth in alternative lodging threatens hotels' grip on the accommodations sector. Yet within this disruption lies opportunity for savvy hoteliers. Emergent technologies now enable hotels to tailor the guest experience as never before. Strategic partnershi...
Customer Experience Management: Business vs. Customer Expectations
April 1, 2024
If you operate in the hotel or hospitality industry, you’ll know that the customer’s experience is EVERYTHING. From a customer’s first online search and the booking experience to every customer touchpoint and interaction during their time with you, it’s the customer experience management that drives repeat visits and those glowing online reviews. But it’s not just the hospitality industry where customer experience is king. These days, excellent customer experiences and a high quality of service are expected across all sectors. Businesses that fail to meet these expectations risk losing customers, damaging their reputations, and s...
How To Manage Cultural Diversity in Hospitality – A Quick Guide
EHL | March 25, 2024
Globalization, increasing freedom of movement between countries, and the growing interdependence of national economies have boosted cultural diversity in many industries. Nowhere is this paradigm shift more evident than in hospitality. How to manage cultural diversity effectively in hospitality is crucial in light of these changes. The hospitality industry is a unique melting pot of cultural diversity, both in terms of the workforce and its customers, with people from all over the world coming together. But while diversity brings great opportunities and is something to celebrate, it also creates significant challenges. Hospitality staff...