Dr Valentina Clergue
Business Opportunities: Is the Metaverse the Right Way to Go?
Dr Valentina Clergue | March 25, 2022
Maybe you are not involved in gaming and do not use virtual reality, and thus you think that the Metaverse is irrelevant for your business. Should you dismiss it completely? Maybe not. After all, most if not all of the major trends impact businesses sooner or later. It is already a necessity for companies to have a well thought digital strategy and to look for opportunities to maximize the business’s digital presence. The Metaverse could be one of these opportunities today. By Dr. Valentina Clergue Brand image: New opportunities The Metaverse is a virtual immersive environment where people can interact, play and buy...
What Makes an Effective Digital Marketing Strategy and How to Craft One
Dr Valentina Clergue | February 9, 2022
By Dr Valentina Clergue Over the past decades, marketing practice has increasingly focused on creating online interactions between organizations and their consumers. This shift is spurred by multiple developments, such as the growing internet penetration, the increasing sophistication of devices, as well as the greater connection speed that network technology offers. The increasing relevance of digital marketing is underlined by the significant increase in spending on digital advertising, which is estimated to grow from $335bio to $645bio in the period between 2019 and 2024. Digital marketing refers to a set of different digital tool...
1
Technology
2
Operations
3
Market Reports
4
Industry Happenings
5
All Things Independent
Today's News
Personalized Prices – the Next Step in Hotels’ Online Presence?
European Hotel Profit Tops 2019 Levels
São Paulo Leads Hotel Profitability Recovery in Latin America
The Lux Collective and Jumbo Group Sign Hotel Management Agreement to Build the First LUX* Urban Resort in Guangzhou, China
As the first news aggregate for the hotel industry, Hotel-Online is the industry’s must-read daily news source for everything hotel curated for busy professionals. Sign up today for industry news delivered to your inbox.