How to Build the Ultimate Distribution Technology Strategy for a Casino Resort
Michael Linton | May 19, 2022
By Michael Linton Casino resorts face unique revenue challenges that often result in silos between gaming and room revenue – including the use of separate technology platforms that do not communicate with each other. Even after the dips in reservations and demand during the pandemic, the first quarter of 2022 has already exceeded the year-over-year trend in gaming revenue, and the casino resort landscape is rapidly expanding. This means the demand is there and continuing to grow, as long as casino resorts have the technology in place to optimize their revenue and meet guest’s increasing expectations. We’ve seen that consumers have...
Meituan Partners With SiteMinder to Explore the Overseas Hotel Market
SiteMinder | July 3, 2019
Dallas, USA – Meituan, China's leading e-commerce platform for services, has appointed SiteMinder, the global hotel industry’s leading guest acquisition platform, as its online distribution partner. The appointment marks Meituan’s first partnership with a hotel distribution technology provider as the company looks to expand its hotel inventory beyond its home market of China. On 1 May 2019, Meituan set an industry record by processing over 2.8 million domestic hotel room nights in one day. By strategically partnering with SiteMinder, the e-commerce giant now has a complete hotel technology stack to attract international hotel markets...
SHR Selected by GreenTree Inn Hotels as New Distribution Partner
SHR | September 13, 2018
SCOTTSDALE, AZ and HOUSTON, TX, September 13, 2018—SHR, Sceptre Hospitality Resources, a pioneer of advanced hotel distribution technologies and developer of Windsurfer® CRS, has been chosen by GreenTree Hospitality Group, a leading hotel owner, operator, and franchisor of the GreenTree Inn and GreenTree Inn & Suites branded hotels, as its strategic distribution technology provider. GreenTree Hospitality, the U.S. arm of GreenTree Inn, made the move in an effort to find a technology solution that could grow with their business, that was customer service-centric, and yet could offer their franchisees a cost-effective soluti...
Making the Impossible Possible: The Magic of Hotel Room Allocation & Distribution Technology
Pierre Boettner, Founder and CEO, hospitalityPulse | March 8, 2017
By Pierre Boettner The average nightly rate for a hotel room in Nashville last year was $261. In Boston, the average was $257. For the average four-night stay in either destination, a guest invests over $1,000 without anything to show for it but a tiny bottle of shampoo and good memories. Know what else costs $1,000? A brand-new, stainless-steel refrigerator. And if the store delivered the wrong one, would they shrug their shoulders like a front desk agent? Of course not. They would take it back and bring the right one. The same goes for any other major purchase. In fact, I wouldn't buy a product with a $1,000 price tag without some ...
SHR Launches Blended Rates Functionality within WindsurferCRS
SHR | October 15, 2015
HOUSTON, TX, October 15, 2015– SHR, an innovative provider of advanced distribution technology and services for the hospitality industry, today announced they have launched blended rates functionality within their proprietary WindsurferCRS. "At SHR, we saw the need for blended rates in the CRS so hotels can launch more flexible promotions and avoid denial scenarios," says Estella Hale, VP of Products for SHR. "We are continuously innovating to provide the best technology possible to hoteliers, and we believe the added functionality of blended rates to WindsurferCRS is another step in this direction." The blended rates functionalit...
Welcome to the New SHR – Sceptre Hospitality Resources Reveals New Branding and Corporate Website
SHR | February 18, 2015
HOUSTON, TX, February 18, 2015- SHR, an innovative provider of advanced distribution technology and services for the hospitality industry, today revealed their refreshed image, branding, and corporate website, www.shr.global. SHR will be the trade name for Sceptre Hospitality Resources, LLC, reflecting a simplified value proposition and sharpened focus. "Our company's culture revolves around values that include integrity, service, creativity, and teamwork. As we planned our move to a new space designed to reflect our culture and values, we decided to also redesign our logo and express our brand promise in a simpler more focused way", sa...
SHR’s WindsurferCRS had Exceptional Year in 2014
SHR | January 7, 2015
Major improvements were made to help hotels meet and exceed their revenue goals HOUSTON, TX, January 7, 2015- Sceptre Hospitality Resources (SHR), an innovative provider of advanced distribution technology and services for the hospitality industry, reflects on the impact of its WindsurferCRS in 2014. The industry-leading Central Reservations System underwent many enhancements and feature releases in 2014 to better serve hotels and their guests. With the release of TopSail™, the responsive Internet Booking Engine from SHR, the first real shopping cart experience was available to guests when booking single hotel stays and multiple stay ...
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