customer relationship management

/Tag: customer relationship management

customer relationship management

Global CRM Study Preview: What’s Next for the Future of CRM

Nicki Graham | October 2, 2019

This is the final article in a preview series of H2C’s Global CRM Study, a collaborative report that leverages interviews and a global survey to explore the current state of CRM in the hospitality industry.  The importance of a single source of truth as the centerpiece of a profitable customer relationship management strategy is one of the key takeaways from H2C’s Global CRM Study. The vendor-agnostic study combined findings from an online survey of 62 executives of both global and regional hotel chains and interviews with 25 hotel executives and 11 technology providers. In our third (and final) set of takeaways, we focus on ho...

Everything You Need to Know About CRM Software in 2019

Kacey Bradley | September 5, 2019

By Kacey Bradley Customer relationship management (CRM) software helps brands more effectively connect with customers. You may not think it's necessary to use in the hotel and hospitality industry. But, it'll soon become clear that having CRM technology at your disposal can grow your brand and increase consumer satisfaction. What Can CRM Software Do for You? One misconception people often have about CRM software is that it's merely a customer database. CRM software has a component that keeps information on all your customers, but it does much more. For example, it can help you track which promotional materials you send to customers ...

Up Closer and More Personal

Roger Wolkoff | August 21, 2019

By Roger Wolkoff I walk into the newest branch of my credit union, and I am immediately drawn to the design. Lots of open space, thick wood beams surrounded by steel, and lots of light thanks to the plethora of glass. Stunning only begins to describe how it looks. Intimate describes how it feels. As I approach the teller area, it becomes apparent that there is something different about this space. There is no wall separating tellers from customers. Camille stands in front of her station with a welcoming smile. She extends her hand to greet me and guides me to the table that juts out from the side of her station. I stand at a 90-degree a...

Track Hospitality Software Achieves PCI DSS Service Provider Level 1 Certification

TRACK Hospitality Software | January 8, 2019

(Minneapolis, Minn.) January 9, 2019 -- Track Hospitality Software (TRACK), a product of TravelNet Solutions and an industry leading provider of integrated CRM, guest communication management, and property management solutions for hospitality, today announced the company has validated compliance with the Payment Card Industry (PCI) Data Security Standard (DSS) version 3.2 as a Level 1 service provider. The PCI Data Security Standard (PCI DSS) is the most rigorous industry-recognized payment-card security standard available globally. The PCI DSS Security Standard is designed to minimize the exposure of credit card data to risk of fraud o...

Omni Hotels & Resorts Selects Cendyn for CRM and Loyalty

Cendyn | June 20, 2018

June 20, 2018 – Boca Raton, Florida – Omni Hotels & Resorts, a leader in the luxury hospitality marketplace, has selected Cendyn, the best in class customer relationship management and loyalty solution provider for hotels, as the group's CRM and loyalty technology partner. Cendyn will implement a state-of-the-art solution that will collect data from multiple property systems to provide real-time personalized communications, loyalty services and guest intelligence at 60 hotels within the Omni Hotels & Resorts portfolio. Omni aims to deliver world-class, personalized service to all guests and a heightened level of reco...

3 Key Themes to Watch at HITEC 2018

the Author | June 12, 2018

By Terri Miller, Chief Executive Officer & Co-Founder, Concilio Labs The elite of the hospitality industry is set to descend upon one of the most exciting yearly events showcasing the brightest minds and hottest travel and hospitality technology: HITEC. Recognized as the world's largest hospitality technology show, HITEC 2018 offers a unique combination of quality education, networking, and exhibitors from around the globe. With the plethora of new innovations that have been unfolding, this year's show is staged to bring some disruptive discussions. To help attendees make the most of their time at the event, we've compiled a list of...

Cendyn Integrates With Sitecore via Hedgehog to Elevate Real-Time Marketing Personalization

Cendyn | June 11, 2018

Boca Raton, FL, June 11, 2018 – Cendyn, the leading provider of hotel CRM and hotel sales platforms in the hospitality industry, announced a new partnership with Hedgehog, a digital consultancy, to integrate Cendyn's eInsight customer relationship management (CRM) solution with the Sitecore® Experience Platform™ (CXP) to deliver powerful personalized digital experiences. The agreement will enable Hedgehog to tap Cendyn's guest intelligence engine to fuel live personalization and dynamic pricing based on marketing segmentation and guest profiles in eInsight across Sitecore's digital platforms. The CRM + CXP integration be...

Hotel CRMs Are Ready for Innovation

the Author | May 31, 2018

Are strategic technology partnerships the secret sauce for new ideas, advancement and market leadership? By Terri Miller, Chief Executive Officer & Co-Founder, Concilio Labs In the fast-paced environment of the hospitality industry, most hoteliers would agree that developing and sustaining strong guest relationships is key to long term success. For that reason, customer relationship management (CRM) tools have become one of the most valuable strategic and tactical solutions in the hotel ecosystem. Over the last few years, the leading hotel CRM platforms have advanced to become much more guest-centric, enabling visibility into centra...

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