cendyn
NextGuest Merges With Cendyn
Cendyn | February 17, 2021
Boca Raton, FL – February 17, 2021 – Today Cendyn, the leading provider of cloud software and Digital Marketing services for the hospitality industry, and NextGuest, a New York and Munich-based CRM and Digital Marketing leader, combine under the Cendyn brand to become the largest scalable CRM and Digital Marketing provider in the hospitality industry. The merger expands Cendyn’s global reach, as it helps hoteliers drive demand and revenue performance by optimizing every touchpoint of the guest journey through data intelligence and automation. With unparalleled industry experience and expertise, combining both companies enables them t...
Cendyn and Avvio Partner to Power Loyalty for Roomzzz Aparthotels
Cendyn | January 19, 2021
January 19th, 2021, London, UK - Cendyn, the leading innovator in CRM, sales, and revenue strategy for the hospitality industry, announces the successful integration between Cendyn and Avvio to power loyalty for Roomzzz aparthotels. Avvio, the market-leading AI booking platform, partners with hundreds of independent and group hotels across Europe and North America to grow their direct booking channels. The integration carried out by Cendyn and Avvio was conducted on behalf of a mutual hotel customer, Roomzzz, a hotel brand specializing in luxury aparthotels across the United Kingdom. Their award-winning properties combine the best features...
Cendyn Announces Next-Generation Customer Data Platform, Starling
Cendyn | November 19, 2020
BOCA RATON, Fla., Nov. 19, 2020 – Today, Cendyn announces Starling, Cendyn’s next-generation customer data platform (CDP). Starling unites, transforms, cleanses, and enriches millions of data points from all your technology solutions, giving you the ability to take control of your data and keep guests at the heart of what you do. As a CDP, Starling integrates your systems, so they communicate with each other simultaneously, creating limitless possibilities to activate your data and provide personalization at every touchpoint of the guest’s journey. Building on Cendyn’s extensive library of existing data integrations, Starling’s o...
Protect Profitability With Your Digital Marketing Spend
Michael Bennett | November 10, 2020
By Michael Bennett The headwinds remain strong across hospitality. Yet, momentum is building – especially when it comes to digital marketing. At Cendyn, we’re seeing digital spend rebound to about 50% of the levels that it was towards the end of 2019, when spending was at the highest level we’ve seen. The outlook looks more positive into 2021, where larger brands are setting aggressive budgets in a bid to combat OTAs and maintain the profitability of direct bookings. Profitability has also taken pole position for smaller groups and independents. Even as many operate under strict occupancy restrictions (and thus limited revenu...
Rodd Herron Promoted to Vice President, Strategic Partnerships
Cendyn | October 20, 2020
Boca Raton, FL, United States – October 20, 2020 – Rodd Herron, a respected business development expert, has been promoted to Vice President of Strategic Partnerships at Cendyn. Rodd Herron, who has a strong track record of driving sales for Cendyn’s integrated technology platform, has been with the company for close to ten years, previously serving as VP of Demand Generation and VP of Sales Development & Events. In this new role, Rodd will be responsible for establishing and nurturing relationships with all Cendyn partners. “We are very excited to announce the appointment of Rodd as VP of Strategic Partnerships,” said Jo...
10 New Creative Room Types to Boost Revenue
Cendyn | October 8, 2020
Try these new creative room types to boost revenue Hotel marketing has always been a blend of creativity and data. There’s equal parts of data-driven revenue management, copywriting and consumer psychology. At the start of the pandemic, marketing was put on hold at many organizations as operations adjusted to the new normal. Now, during a pandemic with hyper-local ebbs and flows, creativity reigns supreme. It’s a great time to experiment with new ways of making money! It comes down to finding creative ideas that can enhance your marketability without resorting to discounts. By providing value-added experiences, rather than rate cuts, ...
Luxury Resort in Hawaii, Prince Waikiki, Selects Cendyn
Cendyn | September 17, 2020
Prince Waikiki selects Cendyn's Revenue Cloud products to power revenue management and business intelligence at their resort Boca Raton, FL, United States – September 17, 2020 – Cendyn, the leading innovator in CRM, sales, and revenue strategy for the hospitality industry, announces Prince Waikiki has selected rainmaker and revintel to power revenue management and business intelligence for their premier resort in Hawaii. Located in Honolulu’s heart, Prince Waikiki features 563 guest rooms, 33 luxury suites, top-rated restaurants, and nearly 20,000 sq. ft. of event space on Ala Wai Yacht Harbor. Choosing Cendyn as their revenue mana...
How to Use Facebook to Improve Your Hotel’s Digital Marketing
Cendyn | September 9, 2020
How to use Facebook Custom Events and Conversions Perhaps more than ever, social media is a valuable pathway for hotels to connect directly with travelers. It’s one of the channels where hotels can nurture relationships with past guests and surface new audiences that may be eager to escape the “work from home” reality faced by many. Social media can also be a place to waste a lot of money! Effective digital marketing has always been about results: capturing the most bookings at the best possible rates at the lowest cost. This imperative has been put into sharper focus due to the budget restraints triggered by the global pandemic. Th...
1
Industry Happenings
2
All Things Independent
3
Market Reports
4
Technology
5
Operations
Today's News
How Women Are Confronting the Gender Gap at Work
PROVision Partners Welcomes Mims Wright as Senior Advisor
The Best of Both Worlds: Five Things to Consider When Organizing Hybrid Events
Pandemic May Allow VR to Shake Off ‘Gimmick’ Image in Tourism
As the first news aggregate for the hotel industry, Hotel-Online is the industry’s must-read daily news source for everything hotel curated for busy professionals. Sign up today for industry news delivered to your inbox.