brand news
Nobody Asked Me, But… No. 213: Hotel History: Sheraton’s Classic Advertising Campaigns
Stanley Turkel | May 14, 2019
By Stanley Turkel, CMHS Hotel History: "Keyed-Up Executives Unwind at Sheraton" In 1965, the Sheraton Corporation of America, under the leadership of President Ernest Henderson, created a brilliant advertising campaign: "Keyed-up Executives Unwind at Sheraton". It was broadly promoted all over the U.S. in print media, TV advertising and locally by individual Sheraton Hotels. Among my collection of Sheraton artifacts is a translucent plexiglass paperweight which has a small figure of a businessman with a wind-up key in his back which says "Keyed-Up Executives Unwind at Sheraton". His picture was everywhere: on television, on posters, in...
Choice Hotels Unveils Refreshed Look of Its Four Popular Midscale Brand Logos
Choice Hotels | May 3, 2019
ROCKVILLE, Md., May 3, 2019 -- Choice Hotels International, Inc. (NYSE: CHH) celebrated its 80th anniversary this year and continued midscale leadership by unveiling refreshed logos for Quality Inn, Clarion, Sleep Inn, and MainStay Suites at its 65th annual convention. Amidst the successful transformation of Choice's flagship Comfort brand and following the recent launch of the Clarion Pointe brand extension, the updated logos exemplify Choice's leadership across all their midscale hotel brands with a fresh and modern look. The new logos were designed to reflect both the brands' tradition and potential. All will include a &q...
1
Technology
2
Operations
3
Market Reports
4
Industry Happenings
5
All Things Independent
Today's News
Marriott International and EuroAtlantic Group Announce Plans for New-Build Munich Marriott Hotel City West
Waldorf Astoria Orlando Names Ryan Fitzgerald as General Manager
Rosewood Red Sea Set to Open in Saudi Arabia
ISHC Young Leader Award Goes to Theo Bortoluzzi
As the first news aggregate for the hotel industry, Hotel-Online is the industry’s must-read daily news source for everything hotel curated for busy professionals. Sign up today for industry news delivered to your inbox.