brand launch

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brand launch

IHG’s New Atwell Suites™ Brand Launches Franchise Sales in the U.S.

ihg | September 16, 2019

All-suites brand focused on thoughtful design and guest experience offers owners the opportunity to tap into growing upper-midscale segment IHG® (InterContinental Hotels Group), one of the world’s leading hotel companies, announces today that it has launched franchise sales efforts for its newest brand – Atwell Suites™ – in the U.S. The new upper-midscale hotel brand targets an estimated $18 billion industry segment which has grown by 70 percent over the last four years. Atwell Suites was first unveiled in May 2019 to thousands of IHG owners and operators at its Americas Investors & Leadership Conference in Las Vegas.  Elie ...

IHG Launches New All-Suites Brand, Atwell Suites

May 15, 2019

IHG® (InterContinental Hotels Group) today revealed its new all-suites brand, Atwell Suites™, to thousands of IHG owners and operators at its Americas Investors & Leadership Conference in Las Vegas. The new upper-midscale hotel brand will target an estimated $18 billion industry segment with strong guest and owner demand. The Atwell Suites brand builds on IHG's heritage of pioneering new growth opportunities for hotel owners and operators that better serve travelers. Through this strategy, IHG has successfully cultivated a dynamic portfolio of unique midscale and upper-midscale brands across the mainstream category includi...

Hilton Launches New Brand, Signia Hilton, Focused on Meetings and Events

Signia Hilton | February 22, 2019

MCLEAN, Va. - Hilton (NYSE: HLT) today announced the launch of Signia Hilton, its dynamic, new meetings-and-events-focused brand. The portfolio of hotels is setting out to transform the industry for meeting professionals and sophisticated business travelers by infusing state-of-the-art technology and design into every aspect of the guest experience. The brand further reinforces Hilton's commitment to innovation that meets the evolving needs of today's travelers and will bring premium experiences to top urban and resort destinations around the world. "In our 100th year of hospitality, we are more focused than ever on providing exceptiona...

Red Roof® Launches Extended Stay Brand HomeTowne Studios by Red Roof®

August 15, 2018

COLUMBUS, Ohio, Aug. 15, 2018 -- Convenient, cost-effective and comfortable: the basic essentials of extended stay accommodations, a hospitality sector that has grown immensely in the past few years with extended stay builds currently making up more than a quarter of all hotel development projects in the U.S. pipeline according to Lodging Econometrics. This growth was one of the many reasons that Red Roof, the leader in the economy lodging industry, is entering this market with their newest sub-brand, HomeTowne Studios by Red Roof. The brand will undergo a phased launch of over 30 properties across more than 20 markets with nearly 4,000...

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