brand identity
Hampton by Hilton Looks to the Future With Innovative North American Prototype and a Refreshed Visual Identity
Hilton | March 21, 2024
Hilton’s visionary brand charts a new course with design innovations and a fresh look, redefining hospitality for the brand’s next chapter MCLEAN, Va. – Hampton by Hilton, Hilton’s global powerhouse brand with 3,000 properties worldwide, is reinforcing its brand strength and dedication to innovation with the announcement of a new cutting-edge North American prototype and the unveiling of a refreshed global brand identity. These endeavors signify Hampton’s steadfast commitment to pushing boundaries and redefining the category which it pioneered. Hampton, the industry’s dominant upper-midscale hotel brand, is consistently recog...
Hotel Revenue Growth Spearheads Cendyn’s Repositioning
Cendyn | March 7, 2024
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Augment Luxury Stays Via a Sense of Departure
Adam and Larry Mogelonsky | August 16, 2023
By Adam and Larry Mogelonsky Hotels excel at creating a strong ‘sense of place’ (sensorial brand identity) and ‘sense of arrival’ (first onsite impression), but we often neglect the ‘sense of departure’ (last onsite impression). According to the peak-end rule, this is perhaps the one area where hotels should refocus their efforts to get the most ROI. This is particularly important for luxury stays where travelers have a whole world of accommodation options. Luckily for the rest of us, many luxury hotels already have great departure SOPs that we can learn from to value-engineer a fantastic last impression in order to leave gu...
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