beth harvey
Meeting Customer’s Expectations in the New Age of Personalization
Beth Harvey | June 30, 2016
by Beth Harvey It is no secret that personalization has been the hot topic for hotel marketers and technology professionals over the past couple of months. Research has shown that guests searching for travel information are no different than any other online consumer; they are now expecting a significant level of personalization during their travel planning. In order to bring the attention back to your hotel website and increase interaction, hoteliers need to incorporate personalization strategies sufficient to meet the demands in this new online environment. The use of customization and targeted search are not new concepts for online s...
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Technology
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Appointments/People on the Move
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Operations
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Industry Happenings
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All Things Independent
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