andrea graziani
Why Hotels Are Using Technology to Gain a Competitive Edge
Andrea Graziani | November 16, 2016
By Andrea Graziani As hospitality professionals know, the hotel industry is extremely competitive. Each brand has its unique pitch, and properties offer specialized services to appeal to consumers in a variety of ways. But in the eyes of most consumers, the amenities offered are similar, so hotels must find a way to stand out from the crowd and attract repeat business. That's where technology can help. For hotels, it's all about putting heads on beds — bookings typically determine whether a property is profitable or not. For most hotels, the other amenities — restaurants, on-site stores, lounges, etc. — are value-adds ...
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