Ana McFee
Embracing the Sponge Mentality: The Pathway to Leadership
Ana McFee | February 13, 2024
By Ana McFee For me, the concept of the "sponge mentality" stands out as a beacon of growth and adaptability. It is a process that embodies the metaphor of a sponge, soaking up knowledge and experiences and squeezing them out to share with others. But beyond this simple analogy, what does it truly mean to be a sponge in the context of leadership and personal growth? And how does adopting the sponge mentality contribute to one's success? The sponge mentality explained At its core, the sponge mentality is a mindset characterized by an insatiable thirst for knowledge and a genuine curiosity about the world. To embody this mentality, you m...
Gender Data Gap: Understanding the Bias in Our Data
Ana McFee | September 14, 2023
By Ana McFee In today's interconnected world, data is hailed as the backbone of progress and innovation. It shapes decisions, policies, and designs across various fields. However, what if the data we rely on is inherently biased, favoring one gender over another? This is the crux of the issue explored in the groundbreaking book,"Invisible Women: Exposing Data Bias in a World Designed for Men" by Caroline Criado Perez. The book sheds light on the pervasive gender data gap that underpins many aspects of our society, from healthcare and technology to transportation and urban planning. In this article, we will delve into the concept of data...
Best Practices for Improving Employees’ Performance
Ana McFee | July 21, 2023
A company’s success is heavily dependent on the performance of its employees. It’s vital that managers take the necessary steps to help foster employee performance, so that goals are being surpassed, and the business is thriving. To boost employee performance, there are a few key strategies that need to be implemented. In this article, we cover eight strategies you can use to improve employee performance. 1. Analyze performance metrics Performance metrics provide managers with an in-depth look into employee performance. Effective metrics allow businesses to measure how well employees are working individually and as a team. It can...
Satisfying Customer Expectations: What About Employee Expectations?
Ana McFee | June 6, 2023
By Ana McFee Today's employee expectations Similarly to customers, employees' expectations have also evolved, and never more so than in the post-Covid/Gen Z landscape. Today's employees are prepared to switch careers or companies, and so expect more than just a regular paycheck and access to good benefits. From a talent retention perspective, creating equally tailored experiences for your employees as for customers will therefore help attract and keep the best talent and lead to improved productivity and business performance. It will above all communicate to employees, even as early as the hiring process, that company culture is geared...
Understanding Consumer Behavior: How to Influence the Decision-Making Process
Ana McFee | June 17, 2022
By Ana McFee Understanding the consumer decision-making process is integral to influencing the outcome of consumer behavior. The consumer cannot be viewed as an abstract, making random decisions based upon convenience, opportunity or chance. Rather, there is ample research to suggest that consumers can be well-understood personas and their behaviors can be - if not overtly predicted - then influenced in a certain direction that will satisfy both their needs and desires along with those of the service or product provider. What is Consumer Behavior? The study of consumer behavior is concerned with how individuals and organization...
Q : What is E-Marketing?
Ana McFee | August 18, 2021
By Ana McFee There are over 27 million hotels in the world, which means that organizations interested in capturing the attention of customers will have to find a way to differentiate themselves from others in the industry, particularly those around their precise location. Not only does this require an intimate understanding of the target audience and what appeals to them about the hotel experience, but it also requires an understanding of the latest trends in marketing in the industry and where customers go to learn more about companies that can help solve their pain points and provide them with comfortable lodging when they travel. H...
Customer Service and Recovery via Social Media
Ana McFee | January 19, 2021
By Ana McFee More than half of the world’s population currently uses social media. People turn to the various platforms to connect with friends and businesses alike. They read stories that interest them, share news, and even investigate companies that they might be interested in buying from. Social media, in many ways, has become the world's watercooler. This is where customers go to discuss the issues that matter the most to them. In a world where customers control much of the early process of the buyer’s journey, including taking the initiative to uncover companies and product solutions that might help them solve their pain point...
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