airbnb
Alternative Accommodations Likely to Bring Continued Disruption to Hotel Industry in 2020
MaryJo Finocchiaro | December 23, 2019
Real estate and hospitality professional MaryJo Finocchiaro expects trend to continue as consumers compare price/value proposition of the two products BOCA RATON, Fla., Dec. 23, 2019 -- The alternative accommodation business is a significant hotel industry disruptor and is becoming increasingly institutionalized characterized by sophisticated revenue management, multi-unit management companies, and talks of IPO's. According to MaryJo Finocchiaro, Executive Vice President and Chief Financial Officer for BRE Hotels & Resorts, "The alternative accommodation trend is expected to continue to grow but facing headwinds with the threat of e...
Understanding the Future of Alternate Accommodations
Larry Mogelonsky | December 18, 2019
By Larry Mogelonsky, MBA, P. Eng. (www.hotelmogel.com) We tend to consider the hotel industry in a traditional sense of hotels and resorts. But in case you’ve been ostrich with your head in the sand for the past few years, the term no longer really applies, replaced instead with ‘the accommodations industry’ that incorporates all the new table names that were only fringe players a decade ago. The incredible growth of Airbnb, as an example of one such entrant, has hopefully raised our collective awareness. To narrow down our market scope a bit, according to HVS services apartments in Europe are expected to outgrow traditional hotel...
Americans Strongly Support Reforming Federal Law to Rein in Illegal Short-Term Rentals
AHLA | September 11, 2019
73 Percent of Americans Support Amending CDA 230 To Remove “Big Tech” Loopholes Invoked by Airbnb and HomeAway WASHINGTON, D.C. (September 11, 2019) – According to a new national survey, Americans overwhelmingly support amending federal law to remove loopholes used by short-term rental sites, like Airbnb and HomeAway, to avoid having to comply with local laws enacted by cities and other localities across the country. Three in four Americans (76 percent) believe short-term rental sites should be held accountable for complying with local laws, and 73 percent support an amendment to Section 230 of the Communications Decency Act (CDA) ...
Winning the Battle for Guests: Remaining Competitive in the Age of Airbnb
Roger Sholanki | July 22, 2019
By Roger Sholanki Short-term room rental sites like Airbnb are now firmly entrenched as competitors in the hospitality industry. Millions of rentals – Airbnb alone has grown to include 5 million listings – have intensified the competition for guests and disrupted the industry. Hotels must position themselves to compete in this environment by implementing strategies including using technology, personalization, experiences and amenities to provide a superior guest experience. Technology Embracing technology is essential for hoteliers to offer the customized, frictionless experience travelers want. Guests expect that technology will be se...
Airbnb, Expedia, Google: 4 Lessons the Hotel Industry Can Learn From The Digital Giants
Meng-Mei Maggie Chen | June 24, 2019
By Meng-Mei Maggie Chen 2017 marked the 10th anniversary of Airbnb's creation and the digital giant celebrated its rapid expansion by releasing its strategy roadmap aptly dubbed "Airbnb For Everyone" with a slew of new types of accommodation topping their original offer. Among the new products unveiled were: New property types – Vacation Home, Unique, B&B, and Boutiques: these come in addition to the existing Entire Home, Private Room, and Shared Space filter options. New property tiers – Airbnb Plus and Beyond by Airbnb: the Airbnb Plus badge showcasing houses with more than 100 reviews and at least a 4.8 points r...
7 Things Hoteliers Can Learn From Airbnb’s Guest Experience
Kacey Bradley | June 21, 2019
By Kacey Bradley Airbnb has become a popular site for travelers who want an authentic and memorable experience. The hotel alternative has become so popular that it has grown to more than 6 million properties across 191 countries in as little as 12 years. With no recognizable brand name or structured expectations, what is it that attracts guests to the site? From reviews and photos to enhanced personalization through data collection, Airbnb utilizes several tactics to attract potential guests and turn them into loyal bookers. Hoteliers can learn to enhance their own guest experience by learning a lesson from Airbnb's approach. 1. Offer ...
Building Your Hotel’s Sharing Economy Defenses
Larry Mogelonsky | May 15, 2019
By Larry Mogelonsky, MBA, P. Eng. (www.hotelmogel.com) While it is crystal clear to me and many other hoteliers that the sharing economy and all its resident internet-based service firms (IBSFs) have severely changed how customers perceive hotels, many outside of hospitality tout their successes and grander benefits for the community. Regardless of whether or not they are ultimately 'good', the rapid proliferation of all these sharing economy accommodations should not be mere doom and gloom for hotels, however, but an opportunity for you to improve your own product. As Airbnb is by far the largest among these IBSFs, I will use it as a p...
Airbnb v. Hotels: New Research Sheds Light on How They Can Compete and Benefit in the Sharing Economy
INFORMS and Marketing Science | May 1, 2019
Key Takeaways: Airbnb cannibalizes hotel sales, particularly in the lower-priced leisure travel segment, while at the same time creating market expansion. Airbnb can help stabilize or even increase demand during peak travel seasons, offsetting the potential for higher hotel prices which can sometimes be a deterrent. The flexible lodging capacity created by Airbnb may disrupt traditional pricing strategies in some markets, actually helping to minimize the need for seasonal pricing. As Airbnb targets business travelers, higher-end hotels are most likely to be affected. CATONSVILLE, MD, May 1, 2019 – Researchers from the Teppe...
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