adam mogelonsky
Lifespan Extension Equals Loyalty Escape Velocity
Adam and Larry Mogelonsky | November 16, 2022
By Larry and Adam Mogelonsky If you’ve spoken to either of us in the past couple years, you know that we’re very bullish on the growth of wellness for hotels. Still in its nascent years is a growing body of scientific research to support the notion of uber-wellness in the form of lifespan extension. And this can have profound implications for hotels in terms of ‘customer lifetime value’ (CLV). First, how we derived the term in the title: Escape velocity is used to describe the speed at which a rocket ship must attain in order to break through the pull of the Earth’s gravity to achieve orbit Renowned futurist Ray Kurzwe...
Four Big Hotel Trends for Post-Covid Hyper-Capitalism
Adam and Larry Mogelonsky | November 9, 2022
By Larry and Adam Mogelonsky Is it just us or did the world seem to move palpably faster once the world reopened? No doubt you are all struggling to keep pace with the crazy world we live in these days, but it may all seem a bit Alice in Wonderland in that, “We must run as fast as we can, just to stay in place.” The way for any hotelier to stay sane through this is to focus on the big picture and what’s in your control. So while this post-covid hyper-capitalist (PCHC) world may be a bit ADHD, if you can empathize with your guests then your hotel will do just fine, if not fantastic over the next year (even with a recession inbound)...
The List Will Make You Believe in Sleep Tourism
Adam and Larry Mogelonsky | November 2, 2022
By Larry and Adam Mogelonsky Hotels have long touted a good night’s sleep to drive bookings and to ensure guest satisfaction. But with the growing awareness for sleep science, hotels are staying to capitalize on sleep tourism – brands that use new technologies or other amenities proven to enhance a guest’s sleep as well as sleep’s health benefits. Why not your hotel? Programs like this are an arm’s race. Right now, there are examples of success including, but hardly limited to, Six Senses’ Sleep Doctor, Zedwell at Piccadilly Circus (on the economy end), The Belmond Cadogan’s Sleep Concierge and Viceroy’s Healing Experien...
How Property Management Systems and Booking Engines Help Labor Shortages
Adam and Larry Mogelonsky | October 26, 2022
By Adam and Larry Mogelonsky Now that we are entering budget planning season for 2023, perhaps your hotel has found the time to breathe again and think about the projects that will evolve your product. Even with any ‘normalization’ of travel demands on the horizon, it should still be clear that the labor challenges we are facing will not promptly subside; due to a cluster of converging macro-forces, supply shortages for hospitality labor will be an issue for the next few years at least. There is no panacea either. It requires hard work from human resources departments to ramp up recruitment and make the application process more fric...
Three Use Cases to Extend QR Codes
Adam and Larry Mogelonsky | October 19, 2022
By Adam and Larry Mogelonsky If it ain’t broke, don’t fix it. Whenever we are recruited to audit a hotel’s tech stack or help evaluate solutions to meet a present need, there are always trade-offs. And one of the biggest is the time needed to implement – not just the vendor’s time to build the account or contending with supply chain delays for equipment but getting the API working, testing, training and best practices. Nowadays, the IT team can be so hard-pressed for time that it’s often better to make do, find workarounds or function within the confines of the current territory because deploying anything else would be too d...
Zero-Cost Guest Experience Enhancements for 2023
Adam and Larry Mogelonsky | October 5, 2022
By Adam and Larry Mogelonsky Budget season is upon us, and 2023 is offering up quite a few question marks as to where to allocate resources. Protecting the bottom line is a perennial goal, but it’s hard to do with rising wages and labor shortages that force hotels to throttle service offerings. The following is based on past client work on the ground with full service hotels and resorts, looking specifically at initiatives that can drive cost savings or topline growth without proportional labor requirements. To start, we advise you to put yourself in the guest’s shoes amidst the recovery of Summer 2022. Rates were yielded through th...
Wine as a Quick Win for Hotel Revenues in 2023
Adam and Larry Mogelonsky | September 28, 2022
By Adam and Larry Mogelonsky Heading into budget season for next year, there’s a lot of uncertainty as to how hotel executives can best divide the bucket amongst labor, equipment and capital investments. The industry is still in a recovery period from the pandemic and possibly entering a recession with all of the implied knock-on effects for travel numbers. It’s a forecasting disaster. While hardly a panacea to this complex scenario, we hope that this passion of ours can be a profit center for your property. Anyone who has chatted or worked with us knows that wine is our favorite alcoholic beverage. In essence, it’s just fermented...
Five Principles to Guide Hotel Tech Evaluations for 2023
Adam and Larry Mogelonsky | September 21, 2022
By Larry and Adam Mogelonsky As we descend into Q4, every hotel brand is starting to set up strategic planning meetings to determine what adjustments to make and what new initiative to take in 2023. Without knowing your specific brand, its customers, your finances and your locations, we can say: Labor issues will continue next year for (almost) the entire industry as will the need for improved employee wellness programs Automation and other forms of efficiency-improving tech are critical to maintaining service levels There are many permanent effects from the pandemic that will persist, such as the need for workcation and exte...
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