adam mogelonsky
Onsite Culinary Experiences and Guest Transformation
Adam Mogelonsky, Larry Mogelonsky | April 24, 2024
For the purposes of the hospitality industry, transformative experiences refer to activities or encounters that not only provide immediate enjoyment but also leave individuals in a better state than they were before. This could include educational sessions, immersive interactions or engaging activities that promote personal growth or wellbeing. One area where this transformation is prominently being incorporated into hotel programming is through culinary experiences. Properties like the Four Seasons Resort Bali at Sayan offer cooking classes where guests can learn about traditional Balinese cuisine, while the Ritz-Carlton, Kyoto hosts tea ...
A Case Study in Optimizing Length of Stay From Wellness Capex
Adam and Larry Mogelonsky | April 17, 2024
By Adam Mogelonsky The word ‘optimization’ in today’s world implies the use of data and metrics for continuous business improvement, but it also implies making tradeoffs and devoting limited resources to certain goals ahead of others. For today’s hospitality world, we are confronted by so many data points, so many partners or siloed interests and so many different activities vying for our attention or capital. To make informed, strategic decisions that will unify various operations towards a common objective, hoteliers and owners must carefully pick the key performance indicators (KPIs) that they will optimize and prioritize. Wh...
Hotels Should Seriously Look at the Alcohol Alternatives Category
Adam and Larry Mogelonsky | April 10, 2024
By Adam Mogelonsky, Larry Mogelonsky As restaurateurs and hoteliers, you bear a significant responsibility to ensure the safety of your guests, particularly in preventing drunk driving. The legal ramifications of such incidents are substantial. However, there is encouraging news: alternatives to alcoholic beverages are becoming increasingly available, diverse in quality, and popular among consumers. Simultaneously, there's a growing trend of people abstaining from alcohol either entirely or by reducing their consumption frequency per week. Whether motivated by health concerns or other reasons, such patrons often seek options beyond trad...
Why Prioritize Attribute-Based Shopping in 2024
Adam and Larry Mogelonsky | April 3, 2024
By Adam Mogelonsky, Larry Mogelonsky Exploring the significance of attribute-based selling (ABS) for 2024 requires a nuanced understanding, particularly in light of pivotal events shaping the hospitality landscape. Consider the landmark moment in early December 2020: the much-anticipated Airbnb IPO, which saw the home-sharing platform soar to a staggering $100+ billion market capitalization on its opening day. This valuation surpasses that of industry giants like Booking Holdings and major hotel brands combined, underscoring Airbnb's dominance and offering key insights into evolving traveler behaviors. While some may dismiss Airbnb's st...
Direct Booking Growth Tips for the Back Half of 2024
Adam and Larry Mogelonsky | March 27, 2024
By Adam Mogelonsky, Larry Mogelonsky As we’re moving into Q2 2024, the peak summer leisure months will soon be upon us, which often has a tendency to impede new tech deployments. One consummate drive is the great push for a channel shift towards your own website and away from third parties, foremost among them being the OTAs. While we need drivel on about the benefits, we’re all familiar with the boost to net revenues from reduced customer acquisition costs (CAC) as well as the heightened loyalty, ability to segment or remarket and the general trend that the average direct-booking guest spends more onsite. Now, however, with the ris...
The Growth of Hotel Leisure and Entertainment With Ronn Niccoli, CMO of Resorts World Las Vegas
Adam and Larry Mogelonsky | March 20, 2024
By Adam and Larry Mogelonsky What can other hotels around the world learn from the thousand-plus-room resorts along the Las Vegas Strip? As an entertainment mecca, these gargantuan hotels reveal the growth of L&E alongside other non-room revenue verticals like F&B and spa. Perhaps no other resort on The Strip epitomizes the need for strong L&E programming than Resorts World Las Vegas (RWLV). Launched during the pandemic, this 3,506-key property has had the uphill battle of competing against established players amidst ongoing travel uncertainties as well as cultivating the best possible lineup of talent, nightlife, and F&...
A Healthy Revenue Mix From Guests and Locals With a Mexico City Case Study
Adam and Larry Mogelonsky | March 13, 2024
By Adam and Larry Mogelonsky Hotel properties all over the world are embracing the concept of ‘stewardship’ – that is, acting as a pillar of support for sustaining and invigorating the neighboring community, culture and environment. In addition to supplying jobs and supporting charitable causes, a commendable way to go about this is to introduce amenities and programming that allow for locals to participate and mingle with incoming travelers. What we contend is that when a hotel fosters this strong sense of community, the results are nothing short of magical, and this is reflected through a positive impact on guest satisfaction, d...
Hotel Water As a Wellness Amenity
Adam and Larry Mogelonsky | March 6, 2024
By Adam and Larry Mogelonsky A common expression is ‘you are what you eat’, but an asterisk here is ‘you are what you drink’. Besides only the narrowcast view of this as an alcohol-related issue, there’s an increasing focus on water quality and how contaminants affect health over long periods of time. With our own guiding adage that ‘as one does at home, one will expect at hotels’, heightened awareness for water quality will soon come to affect how guests perceive your in-room tap water, your restaurant’s water, your showerheads and whichever bottle supplier you’ve sourced. First, we need some background on the problem...
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