The Relevance of Brand Relevance
Kimberly Yoong | April 2, 2020
Hotel Brands: Who Owns What?
Jennifer Luo | November 25, 2019
Loyalty
HFTP Announces 2020 Paragon Award Recipient – Ian Millar, CHTP
HFTP | August 27, 2020
Ian Millar, CHTP was selected as the 2020 Hospitality Financial and Technology Professionals (HFTP®) Paragon Award recipient for his unwavering support of the association and substantial contributions to increase knowledge sharing and promote growth in the hospitality industry at large, specifically amongst students and hospitality professionals within Europe. Millar is a senior lecturer of IT at EHL in Lausanne, Switzerland. He has been a member of HFTP for 15 years and served in multiple association leadership positions including as vice-chair of the HITEC Advisory Council and on the HFTP Global Board. Millar will be honored on October 29 ...
HVS: Emerging Hotel Brands
Brittany Hart | June 23, 2020
By Brittany Hart As COVID-19 was declared a global pandemic by the World Health Organization (WHO) on March 11, the hospitality industry began to experience sharp declines in lodging demand given the cancellation of events and the travel restrictions set by the government, which contributed to the drop in all performance metrics. For example, RevPAR for U.S. hotels was down 65% for the week of May 31 through June 6, compared to the same week in 2019. Nevertheless, franchisees continue to search for brand-growth opportunities. Several new brands, ranging from economy to upscale products across all service levels, are being created to occupy...
You May Not Know It, But You’re in the Subscription Business
Shep Hyken | June 18, 2020
By Shep Hyken I have an idea about renewals. Most people think that a renewal applies to some type of subscription. You renew your subscription to a magazine, a maintenance contract or a software program. But what if renewal had a broader meaning? What if renewal simply meant that the customer comes back—again and again? While repeat business may not be as steady as a subscription renewal, it can still be tracked in a similar way. A business with a true subscription model can predict renewals. Over time, any business can track return customers who, in a sense, are renewing their trust in the business to purchase from them again. ...
The Relevance of Brand Relevance
Kimberly Yoong | April 2, 2020
By Kimberly Yoong iPhone, iPad, iEverything – the world of Apple has become a prime case study for brand marketers, as they continue to boast legions of fans around the world; many of whom would willingly brave the elements in a bid to emerge victorious with the latest iPhone in hand. But what’s in a brand? Quality, consistency, and now – an ideology. CitizenM seeks to “inspire a new generation of modern travelers”, affectionately referring to its guests as citizens, while Aman’s discreet, exclusive luxury has enthralled more than its fair share of Aman junkies. As consumers continue to seek the novel and unique, the attracti...
Hotels Are Right to Prioritize Loyalty Schemes Over Rate Reductions During and After COVID-19 Pandemic, Says GlobalData
GlobalData | April 1, 2020
Major players in the hotel industry are using loyalty schemes in order to create value for their customer base and increase demand during and after the coronavirus (COVID-19) pandemic. Ralph Hollister, Analyst, Travel & Tourism at GlobalData, offers his view: “Instead of advertising future room rates at discounted prices, offering perks through loyalty schemes means that hotels can protect their pricing and margin strategies. “Providing added value instead of price reductions such as offering reward extensions, as Hilton have done, or following IHG’s lead and lowering the entry requirements for their next loyalty tier, shou...
commingle:engage Provides Marriott Hotels Social Media Marketing & Brand Compliant TripAdvisor Guest Review Responses From $499
Lodging Interactive & commingle:engage | February 25, 2020
PARSIPPANY, NJ - February 25, 2020 - commingle:engage, by Lodging Interactive, the hospitality industry’s premier provider of full-service social media marketing and guest reputation management services today announced the roll-out of its Marriott Hotels social media marketing and brand-compliant guest reputation management services. Priced at just $499 per month, the Marriott services include fully managed weekly postings on Facebook, Instagram, and Twitter along with responding to all TripAdvisor guest reviews 7 days a week. “As we continue to partner with full-service Marriott properties, it became evident to us that we needed to...
US Hotel Brand Loyalty Contribution Reaches an All-Time High in 2019
Kalibri Labs | February 11, 2020
February 11th, 2020 – ROCKVILLE, MD – The hotel brand loyalty programs continue to play a major factor in where and how guests are booking their stays, and today loyalty-related bookings account for more than 50% of the total hotel bookings in the U.S., according to new, full-year 2019 booking data from Kalibri Labs. Throughout 2019, total US Loyalty Contribution increased 7.6% to 56.2%, a jump of 8.3 percentage points or 17.3% since the top hotel brands launched aggressive book-direct campaigns in 2016. However, top-line growth rates slowed in 2019, meaning it's more important than ever for hotels to control t...
Lifestyle Is the New Trend in Loyalty
Kenneth Purcell | January 30, 2020
By Kenneth Purcell Engagement was the word for the 2010s. Every major consumer brand spent countless hours and resources finding ways to get their customers to engage with their company- whether it be on social media, purchasing products or participating in loyalty programs. This strategy of corporate relationship-building has created a more competitive landscape for brands to gain the attention of consumers. Now in the roaring 20’s (that’s 2020’s), travel and financial services brands need to look outside of their core industry to best engage consumers. Everyday Rewards Travel and Finserv brands have a harder journey to gain lo...
Hilton Launches Lifestyle Brand Tempo by Hilton
Hilton | January 16, 2020
Tempo by Hilton launches with 30 hotels under development and 30 more pending deals MCLEAN, Va. - Hilton (NYSE: HLT) today launches Tempo by Hilton, an approachable lifestyle brand curated to serve a growing segment of “modern achievers” who seek a hotel experience that reflects their ambition. By combining thoughtful design and diverse lifestyle partnerships, Tempo by Hilton provides hotel owners and developers with a highly scalable brand that is both uplifting and within reach for future guests – all powered by an efficient service model. “For more than 100 years, Hilton has pioneered the hospitality industry as we know it,...
Dream Hotel Group Continues Partnership With No More for 2019 Holiday Season
Dream Hotel Group | December 23, 2019
Global hotel company launches charitable giving initiatives across all U.S. properties to help movement to end domestic violence & sexual assault You indulged in turkey and all the trimmings. You scored great deals on Black Friday and Cyber Monday. Now it’s time to take a moment to spread the word on Dream Hotel Group’s charitable giving campaign benefiting NO MORE. Renowned hotel brand and management company Dream Hotel Group today announced plans to renew its charity partnership with NO MORE, an organization dedicated to ending domestic violence and sexual assault by increasing awareness, inspiring action and fueling culture cha...
Hotel Brands: Who Owns What?
Jennifer Luo | November 25, 2019
Hilton, The Ritz-Carlton, Marriott, Wyndham, Hyatt, and so many more - discover the names behind the hotel brands. By Jennifer Luo #1. Marriott International Inc. Brands Marriott International - Overview Properties: 6,906 Rooms: 1.32 million Number of Countries: 130 Revenue 2018: $20.8 Billion Four categories of hotel brands make up Marriott's portfolio: Luxury: Bespoke and superb amenities and services Edition, The Ritz-Carlton, JW Marriott, The Luxury Collection, W Hotels Worldwide, St Regis Hotels & Resorts, Bvlgari Hotels & Resorts. Premium: Sophisticated and thoughtful amenities and services. ...
RMS Announces New Guest Loyalty Module for 2020
RMS - The Hospitality Cloud | October 23, 2019
[San Diego, CA - October 23, 2019] - RMS - The Hospitality Cloud, a leading provider of all-in-one, cloud-based hospitality solutions, has introduced Guest Rewards, a brand-new module that allows hotels to reward guests for staying with them. This new module enables hotels using RMS to create their own bespoke rewards programs and encourage loyalty to their brand by allocating points for guest stays and activities. “Our clients have been asking for loyalty program functionality and we’re excited to add yet another feature to our property management system that drives bookings and revenue and improves the guest experience,” stated ...
Loyalty Programs Have Little Impact on Influencing Next Leisure Travel Booking
SmarterHQ | September 25, 2019
Marriott, Hilton and Southwest Airlines Lead in Having Most Loyalty Among Consumers Across the Travel and Hospitality Industry, According to New SmarterHQ Survey INDIANAPOLIS, IN – September 25, 2019 – What factors do consumers consider when they’re in the midst of booking their next leisure travel plans? SmarterHQ, a leading personalization platform, can confidently tell the travel and hospitality industry that loyalty programs are not one of them. The latest consumer survey results from SmarterHQ showed that loyalty programs have only a small impact on helping travelers decide their next trip. Instead, the report showed that Mil...
4 Steps to Take When You Get Negative Feedback
Pipeline Social Media | September 23, 2019
By: Maiya Wall / Pipeline Social Media Though we all strive for positive feedback, receiving a negative review on your hotel’s social media is inevitable. In our hyper-connected world, opportunities to offer an opinion are prevalent and growing. Not to mention, the open line of communication empowers guests to serve up their opinion whenever and from wherever. We’re here to give you some practical advice on how to deal with negative feedback. First, begin to think of your hotel’s negative reviews as a path to improve guest experience and your online image rather than something to avoid. Keep reading to learn how you can respond to...
Why Aren’t Hotels Referring Friends
Larry Mogelonsky | September 11, 2019
By Larry Mogelonsky, MBA, P. Eng. (www.hotelmogel.com) Common to modern apps as an incentivization tool for gathering new users, hotels should start to think of ways that they can drum up new business by prompting happy customers to refer their properties to other guests, either through digital or other ‘low tech’ methods. First, though, it’s important to note why these peer-to-peer systems work so well, particularly when deployed in a way that’s convenient for guests – that is, via email or mobile. Via a system of credit reward, you subtly encourage a user to be a brand advocate within his or her social group while also motiv...
The Difference Between Loyalty Programs and Loyalty to a Brand
Alan Young | September 5, 2019
By Alan E. Young Loyalty is earned, and certainly not given, and there is a definite difference between loyalty programs and a guest’s loyalty to a brand. Hotel loyalty programs might seem ubiquitous today, but nearly 60% of guests still don’t belong to one. During the 2019 Skift Tech Forum, industry experts agreed that today’s travelers seek more than just opportunities to earn points – they want experiences. Mind you, that doesn't mean it's beyond reach. Hoteliers must work a little harder to understand precisely what factors drive guest loyalty in the modern age. Which brings us to the ultimate question — what makes guests l...
Hotel Loyalty Programs Are Broken – Here’s How to Fix Them
Joel Montaniel | August 29, 2019
By Joel Montaniel As travel increases, so does competition amongst hospitality operators. With spend on lodging exceeding $200 billion in 2018 alone, hotels have a unique opportunity to build their guest base and capture an even greater share of the market. However, to do that, they need to be memorable. And with over a third of hotel guests believing that hotel loyalty programs are rarely relevant to them, there’s a clear opportunity to improve how hotels interact with guests, both during and after their stay. One way companies across different sectors have built a strong customer base is through programs that reward regulars and i...
Loyalty Is Poised for Disruption: How to Award Loyalty the Right Way
Sara O’Brien | June 18, 2019
By Sara O'Brien Traditional points-based loyalty programs have been around since 1983, emerging as a unique way for major brands to build stronger relationships with their most valued customers. At the time consumers found them appealing and interesting, allowing hotel brands to generate buzz and additional revenue. But much has changed in the last 40 years. Technology and A.I. (Artificial Intelligence) have evolved to be able to deliver things people want when they want them. Netflix recommends which movie you’d like to watch next and Amazon can tell you what you should buy for your child’s birthday this year. Yet, so many hospital...
Five Strategic Directions to Take Your Hotel
Larry Mogelonsky | May 8, 2019
By Larry Mogelonsky, MBA, P. Eng. (www.hotelmogel.com) Value adds always become expectations. Such is the course for hospitality and if you aren't constantly evolving your brand then it will become stale. And in an overstuffed hotel marketplace, you need bold new directions to differentiate your product and drive rate. So, how do hotels adapt so that guests don't lose interest in any of these ostensibly great properties in favor of the 'next big thing'? How do you innovate a boutique property so that its repeat revenue figures will always be a healthy contributor to the bottom line? Broader still, how do lifestyle hotels continue to rei...
Hyatt and Mizrahi Developments to Develop 160-Room Andaz Toronto – Yorkville
Andaz | May 1, 2019
CHICAGO—May 1, 2019--Hyatt Hotels Corporation (NYSE: H) announced today that a Hyatt affiliate has entered into a management agreement with Mizrahi Developments to build a 160-room luxury Andaz hotel at the prestigious address of One Bloor Street West in Toronto, Ontario, Canada. Slated to open in 2022, the first Andaz hotel in Toronto will be the hotel component of The One, a commercial and residential luxury mixed-use tower that is expected to be the tallest building in Canada, upon completion. The Andaz brand features 18 hotels globally and is designed to attract inspired expressives: well-traveled creative individuals who embr...
Brands Performance Update
Rodney G. Clough | April 18, 2019
By Rodney G. Clough The following article illustrates the 2018 RevPAR levels across four categories, from the top RevPAR earners to the low end; we note that the statistics for this article, inclusive of occupancy and average daily rate (ADR), were pulled from the various 10-K filings of the brands on their corporate websites. 2018 RevPAR, Top Ten Source: 10K filings Ritz-Carlton led the pack in RevPAR, with W Hotels, Waldorf Astoria, and Park Hyatt not too far behind. It should be noted that Four Seasons does not disclose brand averages. Occupancy levels from the above group ranged from a low of 71.4% (Waldorf Astoria) to a high of 82....
The Indian Hotels Company Limited (IHCL) Launches New Brand, SeleQtions
| April 15, 2019
Mumbai, April 15, 2019: The Indian Hotels Company Limited (IHCL), South Asia's largest hospitality company, today, announced the launch of a new hotel brand - "SeleQtions", which is a collection of named and distinctive properties. SeleQtions was launched with 12 hotels across the country. The vision for the brand is to celebrate individuality, by offering unique experiences through landmark hotels that have their own legacy and charm. Speaking on the occasion, Puneet Chhatwal, Managing Director and Chief Executive Officer, IHCL said, "SeleQtions will allow IHCL to cater to a broader audience of travelers who prefer staying in hotels wi...
Hyatt Signs With Towa Real Estate to Develop 120-Key Hotel at Japan’s Historic Fuji Speedway
Unbound Collection by Hyatt | April 3, 2019
CHICAGO -- Hyatt Hotels Corporation (NYSE: H) announced today that a Hyatt affiliate has entered into a management agreement with Towa Real Estate Co. Ltd., an affiliate of TOYOTA Group, to develop a 120-key hotel at the Fuji Speedway, Japan's historic racing circuit. Slated to open in 2022, the project will be the first in Japan under The Unbound Collection by Hyatt brand and the first hotel in the world to be built by Towa Real Estate. "As we look to expand Hyatt's brand footprint in Japan, we are excited to be entering into a management agreement with TOYOTA group company, Towa Real Estate, as it builds its first-ever hotel." Hotel a...
HRI Properties and Hyatt Celebrate Opening of Dual-Branded Hyatt Place and Hyatt House Indianapolis
Hyatt Place | April 2, 2019
INDIANAPOLIS – (April 2, 2019) – HRI Properties, LLC (HRIP) and Hyatt officially opened Hyatt Place and Hyatt House hotels in the Wholesale District of Indianapolis. Developed and constructed by HRI Properties, the dual-branded property represents a prominent landmark within central downtown and creates an experience that enables guests to enjoy both brands under one roof. "HRI Properties is excited to continue our relationship with Hyatt by introducing this dynamic new combined hotel offering to the great city of Indianapolis," said Tom Leonhard, president and chief executive officer for HRI Properties. "Hyatt Place Indiana...
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