New Online Competitive Intelligence Tool Enables Hotels to See Themselves as Consumers Do; TravelCLICK Expands Suite of Market Intelligence to Include Online Presence Tracking / June 2007

Hotel Online Special Report

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New Online Competitive Intelligence Tool Enables Hotels
to See Themselves as Consumers Do
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TravelCLICK Expands Suite of Market Intelligence to Include Online Presence Tracking

CHICAGO (June 25, 2007) � TravelCLICK Inc., the leading provider of emarketing solutions for the hotel industry, is expanding its suite of market intelligence solutions with SearchVIEW, a powerful online market intelligence tool that showcases the effectiveness of a hotel�s search engine optimization and pay-per-click campaigns, online travel agency placement, and online customer reviews. The online presence tracking tool will literally take the guesswork out of the online environment, giving hotels a competitive advantage by allowing them to see themselves as consumers do.

SearchVIEW will enable hotels to see exactly how online travel shoppers view their property and its competitive set � from search rank and third-party websites to consumer ratings � using a single, easy-to-navigate web-based application. Views included are:

Search Engine � Tracks pay-per-click (PPC) and search engine optimization (SEO) campaigns and monitors trademark infringement;
Online Travel Agents and Online Travel Meta Search � Enables hoteliers to view hotel placement; and
Customer Review � Allows hotels to see the average score for both the hotel and its competitive set on multiple customer review sites and view what customers are saying about the property.

�As search performance and consumer-developed content continue to drive online consumer travel purchasing behavior, online strategy involves much more than merely having a website and buying a few key words,� said Scott Farrell, Vice President of Revenue Strategy at TravelCLICK. �An effective strategy must take into account the factors that influence online consumer travel buying behavior � how your hotel is viewed, how the competition is presented, and what consumers are saying about your property. With SearchVIEW, we have leveraged our experience across our competitive intelligence, emarketing and reservations services portfolio to create an interactive tool that enables hotels to view the online environment from the customer perspective and act immediately to ensure their property is positioned to maximize their revenue from the Internet.�

SearchVIEW�s personalized dashboard presents information in an easy-to-view format and gives users options to view different types of graphs as well as the ability to add or change various attributes, such as alerts and websites to monitor. Alerts can be set to monitor daily or weekly changes and can be illustrated on the dashboard or emailed directly to users.

SearchVIEW is an integral component in TravelCLICK�s expanded Internet marketing strategy that is being accelerated with the recent acquisition of Blue Square Studios. With the introduction of SearchVIEW, TravelCLICK increases its commitment to the power of Internet marketing combined with competitive intelligence and delivers the most comprehensive suite of market intelligence solutions in the hospitality industry.

About TravelCLICK, Inc.
TravelCLICK (www.travelclick.net) is the leading provider of emarketing solutions that help hotels sell rooms smarter and drive long-term profitability. TravelCLICK helps hotels maximize asset ROI by combining innovative market analysis and proven industry best practices with advanced technology to develop and implement high-return strategies. The company offers a full set of solutions including reservations and distribution management, market intelligence-based decision support, and marketing services. Serving the hospitality industry since 1996 and headquartered in the Chicago area, TravelCLICK has more than 12,000 customers in 140 countries.

Contact:

TravelCLICK
Katrina Pruitt-Andrews
410.257.9154
[email protected]

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Also See:	TravelCLICK Acquires Blue Square Studios, Bringing Groundbreaking Internet Marketing Technology to Hotels; Creates Industry's Leading Web Presence Management and Merchandising Platform / June 2007
	TravelCLICK Ranks #33 On Crain�s Fast Fifty List For Chicago Area / June 2007
	Award-Winning Arizona Inn Selects TravelCLICK for Comprehensive Suite of Property Merchandising Solutions; Luxury Resort Implements iHotelier CRS, Market Intelligence and Digital Marketing Services / May 2007
	Shula's Hotel Scores with Switch to TravelCLICK For Comprehensive Property Merchandising Solution; Florida Property Using iHotelier CRS, Market Intelligence, Travel Agent Media / May 2007
	Worldwide Electronic Hotel Revenue Up 19.3 Percent in Q4 2006; TravelCLICK�s eMonitor Reports Annual Growth for Room Nights at 8.4 Percent, ADR at 7.4 Percent / April 2007
	Major Chains Report Hotel Bookings Up More Than 8 Percent in 2006; TravelCLICK�s eTRAK Reports Double-Digit Internet Increases and Steady GDS Growth / April 2007
	TravelCLICK Selected by Dover Downs Hotel & Casino For Complete Property Merchandising Solution / April 2007
	TravelCLICK's iStay Booking Engine Again Named Best Web Interactive Application for Hotel and Lodging Industry; Innovative Merchandising Platform Wins Prestigious Web Marketing Association Award / March 2007
	TravelCLICK Selected by Exel Inns of America For Comprehensive Central Reservation System Solution; Regional Chain Switches to iHotelier CRS at 22 Properties Across Six States / March 2007
	TravelCLICK Introduces First Graphical Ads Influencing Travel Agents at GDS Point of Sale; Graphical PromoSpots Combine Powerful, Targeted GDS Search With Rich Graphical Content to Drive Higher GDS Conversion, Increase Agent Bookings / March 2007
	TravelCLICK Selected by Austria Hotels International For GDS Connectivity, Market Intelligence; Boutique Hotel Group Grows Share Using iHotelier CRS, Rate Shopping, Travel Agent Advertising / March 2007
	The Bowery Hotel in New York Selects TravelCLICK For Robust Central Reservations Solution; BD Hotels' Newest Property Implements iHotelier CRS to Build Brand Identity Online, Drive Reservations / February 2007
	Innisbrook Resort and Golf Club Drops Brand Flag, Creates Own Brand with TravelCLICK; Premier Florida Destination Resort Selects iHotelier CRS for Website, GDS Connectivity / February 2007
	TravelCLICK Converts Mobil Five-Star, AAA Five Diamond Woodlands Resort & Inn to iHotelier CRS; Premier Luxury Hotel Selects TravelCLICK to Build Brand Identity and Drive Reservations / January 2007
	Hotel Pennsylvania Named 2006 eMarketer of the Year by TravelCLICK and HSMAI; New York City Landmark Hotel Recognized at 50th Annual Adrian Awards Gala / January 2007
	TravelCLICK Selected by Colonial Williamsburg For Integrated Distribution and Marketing Solution; World's Largest Living Museum Implements iHotelier CRS, Market Intelligence / January 2007
	More Hotels Switch to iHotelier by TravelCLICK For Reliability and Brand-Building Capability; Award-Winning Merchandising Capabilities and Ease of Migration Also Cited by Customers / January 2007
	Spain-Based Núñez i Navarro Hotels Builds Brand Identity With iHotelier CRS by TravelCLICK; Innovative Operator Uses Flash-Based Web Booking Engine for Nine Barcelona Properties / December 2006
	Worldwide Electronic Hotel Revenue Up 14.7 Percent in Q3 2006; TravelCLICK eMonitor Shows Increases in Both ADR and Room Nights Booked / December 2006
	TravelCLICK Helps Move Broughton Hospitality Group Ahead of the Competition; Boutique Hospitality Management Company Uses iHotelier CRS, Market Intelligence To Build Brand Value Across Properties / December 2006
	Major Chains Report Continued Double-Digit Internet Growth With 25 Percent Increase in Q3; GDS Continues Steady Source of CRO Bookings at 35 Percent / December 2006
	Sacher Hotels to Build Brand with Integrated Distribution and Marketing from TravelCLICK; World-Famous Austrian Hotels Leave Major Representation Firm to Create Own Identity With the iHotelier Solution / November 2006
	TravelCLICK Continues Global Expansion, Opens Regional Office in United Arab Emirates; New Dubai Location Will Serve Growing / November 2006
	TravelCLICK, VFM Interactive Sign Exclusive Agreement; Rich Digital Media Content Management Integrated with iStay Booking Engine Enhances Consumer Experience / October 2006
	TravelCLICK and Discover the World Marketing Team To Deliver Enhanced Sales Representation for Hoteliers / October 2006
	TravelCLICK Selected by Dedeman Hotels & Resorts International for Central Reservation System Solution / October 2006
	The Award-Winning Lodge at Torrey Pines Leaves Major Brand, Selects TravelCLICK to Control Identity and Optimize Distribution / October 2006
	Worldwide Electronic Hotel Revenue Up 13.7 Percent in Q2 2006; TravelCLICK eMonitor Indicates Healthy Industry Growth with Rise in Room Nights Booked and ADR / September 2006
	Spain-based Silken Hotels Group Renews Distribution Partnership With TravelCLICK / September 2006
	Spain-based AC Hotels Renews With TravelCLICK for iHotelier Web Booking Engine / September 2006
	TravelCLICK Selected by The Hotel Windsor in Melbourne for Integrated Distribution and Marketing Solution; Total solution - featuring iHotelier advanced central reservations and web booking engine - provides revenue delivery platform / Augusts 2006
	Aqua Hotels and Resorts Selects TravelCLICK for Integrated Hotel Distribution and Marketing Solution / July 2006
	Boar�s Head Inn Selects TravelCLICK for Web Booking Engine and GDS Connectivity/ July 2006
	Travelport and TravelCLICK Announce Restructured and Expanded Media and Business Intelligence Partnership / June 2006
	TravelCLICK Introduces Powerful New Rate Recommendation Tool, RateADVISOR; Created in partnership with IDeaS, RateADVISOR is the industry's first rate recommendation tool within a rate shopping solution / June 2006
	TravelCLICK Introduces iStay Booking Engine to Revolutionize How Hotel Guests Book Online; iStay gives shoppers control of the shopping experience and provides superior merchandising that drives incremental revenue / June 2006
	TravelCLICK Announces Next-Generation Hotel Internet Advertising Capabilities; Interactive technology drives qualified demand, maximizing campaign performance through advanced keyword optimization with enhanced direct revenue tracking / June 2006
	The West Paces Hotel Group Selects TravelCLICK�s Integrated Distribution Solution Featuring iHotelier Central Reservation System / June 2006
	The Kahala Hotel and Resort Seeks the Power of an Integrated Distribution Solution from TravelCLICK; Legendary hideaway island resort selects iHotelier to drive greater web conversion / June 2006
	Hampshire Hospitality & Leisure Selects TravelCLICK for Web Booking Engine and GDS Connectivity / May 2006
	The House of Blues Hotel Turns to TravelCLICK iHotelier CRS for Fast Implementation and Impressive Results/ May 2006
	First Quarter Worldwide Hotel Revenue Up 12.9% from Electronic Channels According to TravelCLICK /May 2006
	TravelCLICK Reports Fourth Quarter Worldwide Hotel Revenue from Electronic Channels Up 10.9% / April 2006
	TravelCLICK iHotelier Selected by Hotel Arena for Central Reservation System Solution / April 2006
	Luxury Resort Achieves Dramatic Results with Integrated Distribution Solution from TravelCLICK; Case Study: Kapalua Villas Increases Website Bookings and Web ADR / April 2006
	TravelCLICK iHotelier Selected by CHIP Hospitality for Central Reservation System Solution / April 2006
	Web Marketing Association Awards TravelCLICK iHotelier Website Booking Engine with 2006 Best Interactive Application for Hotel and Lodging Industry / April 2006
	Major Hotel Chains Grow Internet Reservations 26.8 Percent in 2005 / March 2006
	TravelCLICK Names David Marshall Chief Architect; Industry Veteran to Advance TravelCLICK�s Hotel Revenue Delivery Platform / March 2006
	The Ritz London Selects TravelCLICK iHotelier as Its Central Reservations System; Website Booking Revenues Up 44% / March 2006
	TravelCLICK Showcases Integrated Distribution Solutions for Hotels at ITB Berlin; International Casinos and European Estates Alike Choose the iHotelier CRS / March 2006
	Travelocity and TravelCLICK Collaborate to Provide Data for Rate Shopping Tool / February 2006
	Shutters on the Beach and Hotel Casa del Mar Select TravelCLICK�s iHotelier CRS for Enhanced Website Booking Solution; Cutting-Edge Booking Engine Complements Website Branding, Increases Online Revenue and Enhances the Guest Experience for Luxury Independent Hotels / February 2006
	Best Western International Partners With TravelCLICK; Hotel Chain Endorses TravelCLICK�s Hotel Solutions including Competitive Intelligence, Travel Agent Media and Preferred Placement Products / February 2006
	TravelCLICK Launches International Call Center Supporting iHotelier CRS Customers Worldwide / January 2006
	Ireland�s Carton House Selects TravelCLICK for Central Reservation System Solution / January 2006
	TravelCLICK�s iHotelier Selected by The Island Hotel Newport Beach for Central Reservation System Solution / December 2005
	TravelCLICK Distribution Management Solution Supports Multiple Pricing Layers Across Major Distribution Models / December 2005
	Sabre Travel Network and TravelCLICK Launch Enhancement to Hotel Spotlight; New Precision Path Analytical Tool Now Available / November 2005
	TravelCLICK Acquires Vantis International Corporation; Vantis Customers Gain a Full Range of Revenue-Building Reservations and Decision-Support Solutions / October 2005
	TravelCLICK, Amadeus, Galileo, Sabre and Worldspan Join Efforts to Help Hurricane and Earthquake Victims / October 2005
	TravelCLICK Announces Call For Entries for The 2005 E-Marketer of the Year Awards/ September 2005
	TravelCLICK Names New CFO and CIO / September 2005
	BTG-Jianguo Hotels and Resorts Selects TravelCLICK�s iHotelier Central Reservation System / August 2005
	Wynn Las Vegas, Chicago Convention and Tourism Bureau Select TravelCLICK�s iHotelier CRS Platform / June 2005
	TravelCLICK Names Robert Post as President and Chief Executive Officer / May 2005
	Accor North America Hotels Selects TravelCLICK�s ChannelManager / April 2005
	Major Hotel Chains Grow Internet Reservations Over 22% in 2004; Brand Websites Increase Volume of Reservations Over 31% / April 2005
	Major Hotel Chains Grew Internet Reservations by 24% 2004 YTD; TravelCLICK Reports eTRAK Results from 30 Leading Brands / January 2005
	TravelCLICK Expands Commitment to iHotelier / August 2004

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