Dating back to the 1960�s, Dedeman Hotels & Resorts International began its legacy with the opening of the Dedeman Ankara. The group prides itself on �service with a smile� and its contribution to the tourism industry throughout Turkey. Dedeman Hotels & Resorts International plans to expand on its brand name and use iHotelier�s award-winning booking engine to drive consumer-direct business online. To supplement their distribution strategy, hotels are leveraging next-generation seamless connectivity to the four major GDS and Internet distribution.

�Our previous reservations platform was underperforming, and the web booking engine lacked an easy-to-use booking path,� said Sarhan Keyder, Director of Sales and Marketing Communications for Dedeman Hotels & Resorts International. �iHotelier�s booking engine not only provides an intuitive booking screen, but also promotes up-sell and conversion. TravelCLICK is helping us build our online identity and drive more business through our website with iHotelier. In the first few months of implementation, we have experienced a significant increase in online business and are now capturing a greater share of the market�s growing business.�

Performance-rich FLASH enables the booking engine to show Dedeman Hotels & Resorts International�s properties through a single dynamic booking screen. With just one click, inventory and rates display in real time, creating a fully interactive shopping environment for guests. The group looks forward to the booking engine�s comprehensive graphics capabilities, multi-language support, email marketing tools and dynamic packaging capabilities to enhance the guest experience online.

�Integrating the iHotelier CRS into its distribution strategy was Dedeman�s first step toward reclaiming its fair share of the market,� said Jan Tissera, President of TravelCLICK International.  �An innovator in the developing Turkey and Turkic Republics market, Dedeman now has the right tools to build brand awareness, increase online bookings and grow profitability through website bookings.� 

About TravelCLICK 
TravelCLICK (www.travelclick.net) is the leading provider of hotel business process management (BPM) solutions that drive long-term profitability. TravelCLICK helps hotels maximize asset ROI by combining innovative market analysis and proven industry best practices with advanced technology to develop and implement high-return strategies. The company offers a full set of solutions including reservations and distribution management, market intelligence-based decision support and marketing services. Established in 1996 and headquartered in the Chicago area, TravelCLICK has more than 12,000 customers in 140 countries.

TravelCLICK
Katrina Pruitt-Andrews
410.257.9154
[email protected]