Hotel Online  Special Report
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TravelCLICK Announces Next-Generation
Hotel Internet Advertising Capabilities
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Interactive technology drives qualified demand, maximizing campaign performance
through advanced keyword optimization with enhanced direct revenue tracking
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HITEC BOOTH
# 1309
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MINNEAPOLIS, MN (June 19, 2006, HITEC Conference) – TravelCLICK, Inc., the leading provider of hotel business process management (BPM) solutions, today announced that it is implementing new paid search search technology that continuously optimizes key word selection in Internet marketing campaigns for the hotel industry.  With real-time management of key words that drive demand to a hotel web site, hotels can receive more, higher qualified traffic and generate greater revenue per campaign.  The new solution is part of TravelCLICK’s comprehensive initiative to generate greater, measurable hotel return on investment, with a strong level of control over spending, through its integrated portfolio of Internet marketing services. 

With the enhanced paid search marketing capability, hotels now have state-of-the-art bid management technology and continuously updated keyword algorithms that optimize click-through rates and reduce overall cost-per-click.  Customers receive trackable measurement of all on-line and off-line (call center reservation) activity generated directly from paid search campaigns.  

A hotel industry first, the upgraded technology enables TravelCLICK’s iHotelier central reservation system customers to automatically track direct campaign revenues.  Enhanced tracking metrics gauge actual room revenue generated by paid Internet search marketing campaigns implemented by TravelCLICK.

“Paid Internet search marketing programs can generate significant results for hotels,” said John R. Hach, Vice President and Product Manager of TravelCLICK eMarketing Solutions.  “To date, the hotel industry’s process for purchasing keywords and tracking results of actual room revenue has been rudimentary at best.  With our new solution, hoteliers can cost-effectively maximize the amount of keywords best associated with their property—a ‘best practice’ providing more relevant search results that deliver greater value to both the Internet consumer and the advertiser.”

This comprehensive reporting uses easy-to-read metrics that track performance and deliver continuous improvement for future campaigns.

The new capability is currently available for customers purchasing paid Internet search marketing that target travelers originating from the United States.  More details are available at www.travelclick.net.

About TravelCLICK 
TravelCLICK (www.travelclick.net) is the leading provider of hotel business process management (BPM) solutions that drive long-term profitability.  TravelCLICK helps hotels maximize asset ROI by combining innovative market analysis and proven industry best practices with advanced technology to develop and implement high-return strategies.  The company offers a full set of solutions including reservations and distribution management, market intelligence-based decision support, and marketing services.  Established in 1996 and headquartered in the Chicago area, TravelCLICK has more than 12,000 customers in 140 countries.  

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Contact:

TravelCLICK
Katrina Pruitt-Andrews
410.257.9154
kpandrews@travelclick.net
 

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Also See: The West Paces Hotel Group Selects TravelCLICK’s Integrated Distribution Solution Featuring iHotelier Central Reservation System / June 2006
The Kahala Hotel and Resort Seeks the Power of an Integrated Distribution Solution from TravelCLICK; Legendary hideaway island resort selects iHotelier to drive greater web conversion / June 2006
Hampshire Hospitality & Leisure Selects TravelCLICK for Web Booking Engine and GDS Connectivity / May 2006
The House of Blues Hotel Turns to TravelCLICK iHotelier CRS for Fast Implementation and Impressive Results/ May 2006
First Quarter Worldwide Hotel Revenue Up 12.9% from Electronic Channels According to TravelCLICK /May 2006
TravelCLICK Reports Fourth Quarter Worldwide Hotel Revenue from Electronic Channels Up 10.9% / April 2006
TravelCLICK iHotelier Selected by Hotel Arena for Central Reservation System Solution / April 2006
Luxury Resort Achieves Dramatic Results with Integrated Distribution Solution from TravelCLICK; Case Study: Kapalua Villas Increases Website Bookings and Web ADR / April 2006
TravelCLICK iHotelier Selected by CHIP Hospitality for Central Reservation System Solution / April 2006
Web Marketing Association Awards TravelCLICK iHotelier Website Booking Engine with 2006 Best Interactive Application for Hotel and Lodging Industry / April 2006
Major Hotel Chains Grow Internet Reservations 26.8 Percent in 2005 / March 2006
TravelCLICK Names David Marshall Chief Architect; Industry Veteran to Advance TravelCLICK’s Hotel Revenue Delivery Platform / March 2006
The Ritz London Selects TravelCLICK iHotelier as Its Central Reservations System; Website Booking Revenues Up 44% / March 2006
TravelCLICK Showcases Integrated Distribution Solutions for Hotels at ITB Berlin; International Casinos and European Estates Alike Choose the iHotelier CRS / March 2006
Travelocity and TravelCLICK Collaborate to Provide Data for Rate Shopping Tool / February 2006
Shutters on the Beach and Hotel Casa del Mar Select TravelCLICK’s iHotelier CRS for Enhanced Website Booking Solution; Cutting-Edge Booking Engine Complements Website Branding, Increases Online Revenue and Enhances the Guest Experience for Luxury Independent Hotels / February 2006
Best Western International Partners With TravelCLICK; Hotel Chain Endorses TravelCLICK’s Hotel Solutions including Competitive Intelligence, Travel Agent Media and Preferred Placement Products / February 2006
TravelCLICK Launches International Call Center Supporting iHotelier CRS Customers Worldwide / January 2006
Ireland’s Carton House Selects TravelCLICK for Central Reservation System Solution / January 2006
TravelCLICK’s iHotelier Selected by The Island Hotel Newport Beach for Central Reservation System Solution / December 2005
TravelCLICK Distribution Management Solution Supports Multiple Pricing Layers Across Major Distribution Models / December 2005
Sabre Travel Network and TravelCLICK Launch Enhancement to Hotel Spotlight; New Precision Path Analytical Tool Now Available / November 2005
TravelCLICK Acquires Vantis International Corporation; Vantis Customers Gain a Full Range of Revenue-Building Reservations and Decision-Support Solutions / October 2005
TravelCLICK, Amadeus, Galileo, Sabre and Worldspan Join Efforts to Help Hurricane and Earthquake Victims / October 2005
TravelCLICK Announces Call For Entries for The 2005 E-Marketer of the Year Awards / September 2005
TravelCLICK Names New CFO and CIO / September 2005
BTG-Jianguo Hotels and Resorts Selects TravelCLICK’s iHotelier Central Reservation System / August 2005
Wynn Las Vegas, Chicago Convention and Tourism Bureau Select TravelCLICK’s iHotelier CRS Platform / June 2005
TravelCLICK Names Robert Post as President and Chief Executive Officer / May 2005
Accor North America Hotels Selects TravelCLICK’s ChannelManager / April 2005
Major Hotel Chains Grow Internet Reservations Over 22% in 2004; Brand Websites Increase Volume of Reservations Over 31% / April 2005 
Major Hotel Chains Grew Internet Reservations by 24% 2004 YTD; TravelCLICK Reports eTRAK Results from 30 Leading Brands / January 2005
TravelCLICK Expands Commitment to iHotelier / August 2004

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