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Up 14.7 Percent in Q3 2006 . TravelCLICK eMonitor Shows Increases in Both ADR and Room Nights Booked |
CHICAGO (Dec. 20, 2006) � TravelCLICK's quarterly eMonitor results
indicate continued robust health for the hotel industry based on electronic
distribution performance for the third quarter of 2006. The data shows
that worldwide electronic hotel revenue from the Global Distribution Systems
(GDS) and key Internet sites increased 14.7 percent over the third quarter
of 2005. The number of electronic room nights booked for the third quarter
increased 5.2 percent over the same time last year, while the Average Daily
Rate (ADR) increased by 9.1 percent. The average length of stay for the
third quarter 2006 was 2.15 nights, nearly the same as last year.
TravelCLICK�s proprietary database of electronic distribution performance provides a comprehensive foundation for data analysis and trend forecasting that is used by the global hospitality industry in the development of integrated distribution strategy. Observations for the market based on this latest data include:
eMonitor results are compiled from TravelCLICK's comprehensive proprietary database, which is the exclusive source of hotel industry electronic distribution data from the Amadeus, Galileo, Sabre and Worldspan GDS. TravelCLICK's eMonitor also includes hotel bookings made through third-party travel Internet websites powered by Pegasus Solutions. Travel Agent Component Travel agent bookings represented 80.1 percent of total room nights. The travel agent component of GDS bookings had a 9.3 percent increase in ADR and a 14.6 percent increase in revenue versus the third quarter of 2005. Travel agents also continued to be a key source of higher rate business for hotels. The average rate for room nights booked through travel agents was 33.3 percent higher than the average rate for room nights booked via the Internet. Year-to-date for 2006, travel agent hotel room nights via the GDS were up 6.2 percent, driving a 7.3 percent growth in ADR from the same period in 2005. Internet Component Internet room nights, sourced from consumer online transactions on GDS-powered
Internet sites and Pegasus-powered third-party sites, showed a gain of
6.4 percent compared to the third quarter of 2005. ADR was up 8.3 percent
for Internet bookings; revenue was up 15.2 percent compared to the same
period last year.
GDS Performance by Market Segment Results for the third quarter of 2006 by industry market segment are
shown below for GDS bookings only. All market segments showed increases
in both room nights and ADR compared to the third quarter of 2005.
Top Destination Markets The top 10 worldwide destination markets in room nights for GDS and
Pegasus third-party powered websites, in order, were:
To receive a free listing of third quarter results by top 50 cities worldwide in electronic bookings, please email [email protected]. GDS hotel booking summaries by individual local market also are available at www.travelclick.net. Sign up to receive TravelCLICK news by email or through RSS distribution at http://travelclick.mediaroom.com. About TravelCLICK
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