Hotel Online  Special Report
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Boar’s Head Inn Selects TravelCLICK for Web
Booking Engine and GDS Connectivity
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CHICAGO (July 6, 2006) – TravelCLICK Inc., a leading provider of hotel business process management (BPM) solutions, announced today that Boar’s Head Inn, a 170-room full-service luxury property near Charlottesville, Virginia, selected TravelCLICK’s iHotelier central reservation system (CRS) for website reservations to improve online conversion and increase online booking revenue as well as for connectivity to the Global Distribution System (GDS).

Boar’s Head Inn required a website booking solution that drove more revenue online.  The intuitive design of iHotelier’s award-winning booking engine allows the hotel to feature guest rooms with rich room photography and captivating descriptions, providing up sell opportunity and increased average daily rate (ADR).  With just one click, inventory and rates display in real time, all on a single screen, creating a fully interactive shopping environment for guests.  Flash enables compelling photography and easy navigation that keeps visitors engaged, facilitating lower abandonment and higher booking percentages.

“iHotelier gives us reliability plus marketability – so we can present all our property has to offer quickly and effectively – subsequently driving more revenue online,” said Vicki Walker, Director of Sales and Marketing at Boar's Head Inn.  “In the first few months alone, we saw a 28 percent increase in online reservations with iHotelier.”

Boar's Head Inn also required a highly reliable CRS that was not subject to frequent unplanned outages.  As a destination venue, service consistency and dependability is a key element of their corporate identity.  iHotelier provided a significant improvement in the hotel’s reservation system uptime and performance.

"Boar’s Head Inn has taken full advantage of the power of iHotelier to capture more customers and higher profits online,” said Scott Farrell, Senior Vice President of TravelCLICK.  “In addition to value added packages designed to create a unique guest experience and drive incremental revenue, the hotel is presenting to all its target markets in multiple languages including English, French, Spanish, Japanese, Italian, and German.” 

About TravelCLICK 
TravelCLICK (www.travelclick.net) is the leading provider of hotel business process management (BPM) solutions that drive long-term profitability.  TravelCLICK helps hotels maximize asset ROI by combining innovative market analysis and proven industry best practices with advanced technology to develop and implement high-return strategies.  The company offers a full set of solutions including reservations and distribution management, market intelligence-based decision support, and marketing services.  Established in 1996 and headquartered in the Chicago area, TravelCLICK has more than 12,000 customers in 140 countries.

About Boar’s Head Inn
Boar’s Head Inn, a 170-room resort set on 573 acres in the Virginia countryside, offers Four-Diamond dining, a state-of-the-art Sports Club, tennis, championship golf, a luxury spa, children’s programs, meeting space, and proximity to attractions such as Monticello, the Blue Ridge Mountains and wineries.  Boar’s Head Inn is owned and operated by the University of Virginia Foundation.
For more information on Boar’s Head Inn or to make reservations, please call 800-476-1988 or visit www.boarsheadinn.com.

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Contact:

TravelCLICK
Katrina Pruitt-Andrews
410.257.9154
kpandrews@travelclick.net
 

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Also See: Travelport and TravelCLICK Announce Restructured and Expanded Media and Business Intelligence Partnership / June 2006
TravelCLICK Introduces Powerful New Rate Recommendation Tool, RateADVISOR; Created in partnership with IDeaS, RateADVISOR is the industry's first rate recommendation tool within a rate shopping solution / June 2006
TravelCLICK Introduces iStay Booking Engine to Revolutionize How Hotel Guests Book Online; iStay gives shoppers control of the shopping experience and provides superior merchandising that drives incremental revenue / June 2006
TravelCLICK Announces Next-Generation Hotel Internet Advertising Capabilities; Interactive technology drives qualified demand, maximizing campaign performance through advanced keyword optimization with enhanced direct revenue tracking / June 2006
The West Paces Hotel Group Selects TravelCLICK’s Integrated Distribution Solution Featuring iHotelier Central Reservation System / June 2006
The Kahala Hotel and Resort Seeks the Power of an Integrated Distribution Solution from TravelCLICK; Legendary hideaway island resort selects iHotelier to drive greater web conversion / June 2006
Hampshire Hospitality & Leisure Selects TravelCLICK for Web Booking Engine and GDS Connectivity / May 2006
The House of Blues Hotel Turns to TravelCLICK iHotelier CRS for Fast Implementation and Impressive Results/ May 2006
First Quarter Worldwide Hotel Revenue Up 12.9% from Electronic Channels According to TravelCLICK /May 2006
TravelCLICK Reports Fourth Quarter Worldwide Hotel Revenue from Electronic Channels Up 10.9% / April 2006
TravelCLICK iHotelier Selected by Hotel Arena for Central Reservation System Solution / April 2006
Luxury Resort Achieves Dramatic Results with Integrated Distribution Solution from TravelCLICK; Case Study: Kapalua Villas Increases Website Bookings and Web ADR / April 2006
TravelCLICK iHotelier Selected by CHIP Hospitality for Central Reservation System Solution / April 2006
Web Marketing Association Awards TravelCLICK iHotelier Website Booking Engine with 2006 Best Interactive Application for Hotel and Lodging Industry / April 2006
Major Hotel Chains Grow Internet Reservations 26.8 Percent in 2005 / March 2006
TravelCLICK Names David Marshall Chief Architect; Industry Veteran to Advance TravelCLICK’s Hotel Revenue Delivery Platform / March 2006
The Ritz London Selects TravelCLICK iHotelier as Its Central Reservations System; Website Booking Revenues Up 44% / March 2006
TravelCLICK Showcases Integrated Distribution Solutions for Hotels at ITB Berlin; International Casinos and European Estates Alike Choose the iHotelier CRS / March 2006
Travelocity and TravelCLICK Collaborate to Provide Data for Rate Shopping Tool / February 2006
Shutters on the Beach and Hotel Casa del Mar Select TravelCLICK’s iHotelier CRS for Enhanced Website Booking Solution; Cutting-Edge Booking Engine Complements Website Branding, Increases Online Revenue and Enhances the Guest Experience for Luxury Independent Hotels / February 2006
Best Western International Partners With TravelCLICK; Hotel Chain Endorses TravelCLICK’s Hotel Solutions including Competitive Intelligence, Travel Agent Media and Preferred Placement Products / February 2006
TravelCLICK Launches International Call Center Supporting iHotelier CRS Customers Worldwide / January 2006
Ireland’s Carton House Selects TravelCLICK for Central Reservation System Solution / January 2006
TravelCLICK’s iHotelier Selected by The Island Hotel Newport Beach for Central Reservation System Solution / December 2005
TravelCLICK Distribution Management Solution Supports Multiple Pricing Layers Across Major Distribution Models / December 2005
Sabre Travel Network and TravelCLICK Launch Enhancement to Hotel Spotlight; New Precision Path Analytical Tool Now Available / November 2005
TravelCLICK Acquires Vantis International Corporation; Vantis Customers Gain a Full Range of Revenue-Building Reservations and Decision-Support Solutions / October 2005
TravelCLICK, Amadeus, Galileo, Sabre and Worldspan Join Efforts to Help Hurricane and Earthquake Victims / October 2005
TravelCLICK Announces Call For Entries for The 2005 E-Marketer of the Year Awards / September 2005
TravelCLICK Names New CFO and CIO / September 2005
BTG-Jianguo Hotels and Resorts Selects TravelCLICK’s iHotelier Central Reservation System / August 2005
Wynn Las Vegas, Chicago Convention and Tourism Bureau Select TravelCLICK’s iHotelier CRS Platform / June 2005
TravelCLICK Names Robert Post as President and Chief Executive Officer / May 2005
Accor North America Hotels Selects TravelCLICK’s ChannelManager / April 2005
Major Hotel Chains Grow Internet Reservations Over 22% in 2004; Brand Websites Increase Volume of Reservations Over 31% / April 2005 
Major Hotel Chains Grew Internet Reservations by 24% 2004 YTD; TravelCLICK Reports eTRAK Results from 30 Leading Brands / January 2005
TravelCLICK Expands Commitment to iHotelier / August 2004

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