Hotel Online  Special Report
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TravelCLICK, VFM Interactive Sign Exclusive Agreement
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Rich Digital Media Content Management Integrated with iStay Booking Engine
Enhances Consumer Experience
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CHICAGO and TORONTO (Oct. 24, 2006) — TravelCLICK Inc., a leading provider of business process management (BPM) solutions, announced today that it has signed an exclusive agreement with VFM Interactive to market Viz-it, a rich digital media content management solution designed to distribute rich media across electronic channels and enhance the online consumer experience.

A report by Harris Interactive indicates that more than two-thirds of online travelers rate visuals as one of the most important buying factors for consumers choosing a hotel online. And, according to another study for the travel industry, rich media click rates are typically five times higher than those for non-rich media.¹

Viz-it works synergistically with TravelCLICK’s iStay booking engine, which is designed to optimize hotel merchandising through an enhanced Flash-based user interface. Part of the iHotelier central reservation system, iStay provides a highly graphical, integrated shopping and booking experience using a variety of rich media, including compelling photographs, floor plans and 360-degree room views as well as VFM’s Premium Video and Photovideo Tours (videos created from existing image assets).

“Visual content that communicates the guest experience is a powerful conversion tool. It’s a must-have for hotels that want to differentiate themselves, particularly independent properties that are trying to build their brand positions,” said TravelCLICK Senior Vice President Scott Farrell. “With VFM’s advanced digital content management and distribution platform, TravelCLICK provides hotels with the power and flexibility to create a consistent visual brand identity across all targeted distribution channels.”

TravelCLICK hotel clients now will be able to leverage digital media well beyond their own websites. Viz-it’s web-based management and distribution tool provides a single-source solution for media management and distribution, allowing properties to control media distribution through the GDS, Pegasus Online Distribution Database, search engines and more than 20,000 travel sites including Travelocity, Orbitz, Trip Advisor and Apple Vacations. And, making use of a unique feature of VFM’s platform, TravelCLICK customers can selectively control exactly where specific media appears across the Internet.

“The exclusive partnership between VFM and TravelCLICK will provide hoteliers with a unique merchandising advantage,” said Paolo Boni, President and Chief Executive Officer of VFM Interactive. “By combining our rich digital media solutions with TravelCLICK’s powerful iStay booking engine, we are able to deliver an unsurpassed online customer experience. We are working closely with TravelCLICK to explore all the ways rich media can be used to create mind share among online consumers, market incremental services and increase revenue for its hotel customers.”

Sign up to receive TravelCLICK news by email or through RSS distribution at http://travelclick.mediaroom.com/.

About TravelCLICK
TravelCLICK is the leading provider of hotel business process management (BPM) solutions that drive long-term profitability. TravelCLICK helps hotels maximize asset ROI by combining innovative market analysis and proven industry best practices with advanced technology to develop and implement high-return strategies. The company offers a full set of solutions, including reservations and distribution management, market intelligence-based decision support and marketing services. Established in 1996 and headquartered in the Chicago area, TravelCLICK has more than 12,000 customers in 140 countries. For more information, visit www.travelclick.net.

About VFM Interactive
VFM Interactive is the leading end-to-end provider of online media management, production and distribution for the hotel and travel industry. VFM helps travel companies maximize brand penetration online through the power of rich media marketing that includes still images, rich media videos, 360º virtual tours and Flash productions. VFM offers clients access to the largest and fastest-growing distribution network of more than 20,000 distribution points where consumers most often research and purchase travel products. These distributors include online travel agencies, travel suppliers, search portals and Global Distribution Systems such as Travelocity, Orbitz, Priceline, TripAdvisor, American Airlines, Yahoo!, SideStep and Worldspan. VFM’s clients include more than 10,000 hotels and resorts from brands and management companies such as Best Western, Choice, Crowne Plaza, Hilton, Holiday Inn, Interstate, La Quinta, Le Meridien, Marriott, Outrigger, Radisson, Regent, Sheraton, W, Westin and Wyndham. For more information, visit www.vfmii.com.

¹ DoubleClick, Ad Serving Trend Report, November 2004.

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Contact:

TravelCLICK
Katrina Pruitt-Andrews
Director of Marketing
410.257.9154
kpandrews@travelclick.net

VFM Interactive
Carl J. Mascarenhas
Director of Marketing
416.263.5640
carl.mascarenhas@vfmii.com
 

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TravelCLICK Selected by Dedeman Hotels & Resorts International for Central Reservation System Solution / October 2006
The Award-Winning Lodge at Torrey Pines Leaves Major Brand, Selects TravelCLICK to Control Identity and Optimize Distribution / October 2006
Worldwide Electronic Hotel Revenue Up 13.7 Percent in Q2 2006; TravelCLICK eMonitor Indicates Healthy Industry Growth with Rise in Room Nights Booked and ADR / September 2006
Spain-based Silken Hotels Group Renews Distribution Partnership With TravelCLICK / September 2006
Spain-based AC Hotels Renews With TravelCLICK for iHotelier Web Booking Engine / September 2006
TravelCLICK Selected by The Hotel Windsor in Melbourne for Integrated Distribution and Marketing Solution; Total solution - featuring iHotelier advanced central reservations and web booking engine - provides revenue delivery platform / Augusts 2006
Aqua Hotels and Resorts Selects TravelCLICK for Integrated Hotel Distribution and Marketing Solution / July 2006
Boar’s Head Inn Selects TravelCLICK for Web Booking Engine and GDS Connectivity / July 2006
Travelport and TravelCLICK Announce Restructured and Expanded Media and Business Intelligence Partnership / June 2006
TravelCLICK Introduces Powerful New Rate Recommendation Tool, RateADVISOR; Created in partnership with IDeaS, RateADVISOR is the industry's first rate recommendation tool within a rate shopping solution / June 2006
TravelCLICK Introduces iStay Booking Engine to Revolutionize How Hotel Guests Book Online; iStay gives shoppers control of the shopping experience and provides superior merchandising that drives incremental revenue / June 2006
TravelCLICK Announces Next-Generation Hotel Internet Advertising Capabilities; Interactive technology drives qualified demand, maximizing campaign performance through advanced keyword optimization with enhanced direct revenue tracking / June 2006
The West Paces Hotel Group Selects TravelCLICK’s Integrated Distribution Solution Featuring iHotelier Central Reservation System / June 2006
The Kahala Hotel and Resort Seeks the Power of an Integrated Distribution Solution from TravelCLICK; Legendary hideaway island resort selects iHotelier to drive greater web conversion / June 2006
Hampshire Hospitality & Leisure Selects TravelCLICK for Web Booking Engine and GDS Connectivity / May 2006
The House of Blues Hotel Turns to TravelCLICK iHotelier CRS for Fast Implementation and Impressive Results/ May 2006
First Quarter Worldwide Hotel Revenue Up 12.9% from Electronic Channels According to TravelCLICK /May 2006
TravelCLICK Reports Fourth Quarter Worldwide Hotel Revenue from Electronic Channels Up 10.9% / April 2006
TravelCLICK iHotelier Selected by Hotel Arena for Central Reservation System Solution / April 2006
Luxury Resort Achieves Dramatic Results with Integrated Distribution Solution from TravelCLICK; Case Study: Kapalua Villas Increases Website Bookings and Web ADR / April 2006
TravelCLICK iHotelier Selected by CHIP Hospitality for Central Reservation System Solution / April 2006
Web Marketing Association Awards TravelCLICK iHotelier Website Booking Engine with 2006 Best Interactive Application for Hotel and Lodging Industry / April 2006
Major Hotel Chains Grow Internet Reservations 26.8 Percent in 2005 / March 2006
TravelCLICK Names David Marshall Chief Architect; Industry Veteran to Advance TravelCLICK’s Hotel Revenue Delivery Platform / March 2006
The Ritz London Selects TravelCLICK iHotelier as Its Central Reservations System; Website Booking Revenues Up 44% / March 2006
TravelCLICK Showcases Integrated Distribution Solutions for Hotels at ITB Berlin; International Casinos and European Estates Alike Choose the iHotelier CRS / March 2006
Travelocity and TravelCLICK Collaborate to Provide Data for Rate Shopping Tool / February 2006
Shutters on the Beach and Hotel Casa del Mar Select TravelCLICK’s iHotelier CRS for Enhanced Website Booking Solution; Cutting-Edge Booking Engine Complements Website Branding, Increases Online Revenue and Enhances the Guest Experience for Luxury Independent Hotels / February 2006
Best Western International Partners With TravelCLICK; Hotel Chain Endorses TravelCLICK’s Hotel Solutions including Competitive Intelligence, Travel Agent Media and Preferred Placement Products / February 2006
TravelCLICK Launches International Call Center Supporting iHotelier CRS Customers Worldwide / January 2006
Ireland’s Carton House Selects TravelCLICK for Central Reservation System Solution / January 2006
TravelCLICK’s iHotelier Selected by The Island Hotel Newport Beach for Central Reservation System Solution / December 2005
TravelCLICK Distribution Management Solution Supports Multiple Pricing Layers Across Major Distribution Models / December 2005
Sabre Travel Network and TravelCLICK Launch Enhancement to Hotel Spotlight; New Precision Path Analytical Tool Now Available / November 2005
TravelCLICK Acquires Vantis International Corporation; Vantis Customers Gain a Full Range of Revenue-Building Reservations and Decision-Support Solutions / October 2005
TravelCLICK, Amadeus, Galileo, Sabre and Worldspan Join Efforts to Help Hurricane and Earthquake Victims / October 2005
TravelCLICK Announces Call For Entries for The 2005 E-Marketer of the Year Awards / September 2005
TravelCLICK Names New CFO and CIO / September 2005
BTG-Jianguo Hotels and Resorts Selects TravelCLICK’s iHotelier Central Reservation System / August 2005
Wynn Las Vegas, Chicago Convention and Tourism Bureau Select TravelCLICK’s iHotelier CRS Platform / June 2005
TravelCLICK Names Robert Post as President and Chief Executive Officer / May 2005
Accor North America Hotels Selects TravelCLICK’s ChannelManager / April 2005
Major Hotel Chains Grow Internet Reservations Over 22% in 2004; Brand Websites Increase Volume of Reservations Over 31% / April 2005 
Major Hotel Chains Grew Internet Reservations by 24% 2004 YTD; TravelCLICK Reports eTRAK Results from 30 Leading Brands / January 2005
TravelCLICK Expands Commitment to iHotelier / August 2004

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