Hotel Online  Special Report
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Worldwide Electronic Hotel Revenue Up 13.7 Percent in Q2 2006; 
TravelCLICK eMonitor Indicates Healthy Industry Growth
with Rise in Room Nights Booked and ADR 
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CHICAGO (Sept. 21, 2006) — TravelCLICK's quarterly eMonitor results indicate continued robust health for the hotel industry based on electronic distribution performance for the second quarter of 2006.   The data shows that worldwide electronic hotel revenue from the Global Distribution Systems (GDS) and key Internet sites increased 13.7 percent over the second quarter of 2005.  The number of electronic room nights booked for the second quarter increased 5.7 percent over the same time last year, while the Average Daily Rate (ADR) increased by 7.6 percent.  The average length of stay for the second quarter 2006 was 2.12 nights, nearly the same as last year.

TravelCLICK’s proprietary database of electronic distribution performance provides a comprehensive foundation for data analysis and trend forecasting that is used by the global hospitality industry in the development of integrated distribution strategy. Observations for the market based on this latest data include:

  • Travel Agency room nights through the GDS will continue its growth trend surpassing 100MM room night by the end of 2006. 
  • Bookings through GDS Powered Internet sites will continue to decline as Merchant programs expand their reach globally and technology advancements make it easier for hotels to do business direct with online wholesalers. 
  • The GDS will continue its position as one of the highest ADR channels tracking 30+ percent higher than its Internet counterparts.
  • Top markets including New York, London and Hong Kong will continue to trend with their respective economies while new fast growth markets emerge into 2007, such as Shanghai, Beijing, Delhi & Bangalore. (See TravelCLICK eMonitor regional releases.)
“The proliferation of the Internet drives the aggressive growth of brand website and key merchant sites, while GDS and travel agent related hotel bookings continue to show healthy 5-7 percent growth across global markets,” said TravelCLICK Vice President of Product Management/eMarketing Products John Hach.  “Hotels that understand these trends and their impact on hotel performance can build a stronger distribution strategy and execute with confidence to maximize electronic channel presence through integrated distribution technology, marketing and intelligence capabilities.”

eMonitor results are compiled from TravelCLICK's comprehensive proprietary database, which is the exclusive source of hotel industry electronic distribution data from the Amadeus, Galileo, Sabre and Worldspan GDS. TravelCLICK's eMonitor also includes hotel bookings made through third-party travel Internet websites powered by Pegasus Solutions.

Travel Agent Component 

Travel agent bookings represented 81.7 percent of total room nights.  The travel agent component of GDS bookings had a 7.6 percent increase in ADR and a 13.3 percent increase in revenue versus the second quarter of 2005.  Travel agents also continued to be a key source of higher rate business for hotels.  The average rate for room nights booked through travel agents was 36.4 percent higher than the average rate for room nights booked via the Internet.

Year-to-date for 2006, travel agent hotel room nights via the GDS were up 6.8 percent, driving a 6.3 percent growth in ADR from the same period in 2005.

Internet Component 

Internet room nights, sourced from consumer online transactions on Pegasus-powered third-party sites, showed a gain of 7.6 percent compared to the second quarter of 2005.  ADR was up 7.8 percent for Internet bookings; revenue was up 16.0 percent compared to the same period last year.
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Second Quarter 2006
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Room Nights 
% Change 
ADR 
% Change
Total GDS and Pegasus Hotel e-Commerce
 32,809,331
+5.7%
 $145.04
+7.6%
Travel Agent Component
 26,788,949
+5.3%
$152.50
+7.6%
Consumer Internet Component
6,020,382
+7.6%
$111.82
+7.8%
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Year-to-date 2006
..
Room Nights 
% Change 
ADR 
% Change
Total GDS and Pegasus Hotel e-Commerce
62,678,744
+6.6%
$142.44 
+6.3%
Travel Agent Component
52,144,265
+6.8%
$149.13
+6.3%
Consumer Internet Component
10,534,479
+5.6%
$109.33
+5.6%
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GDS Performance by Market Segment

Results for the second quarter of 2006 by industry market segment are shown below for GDS bookings only.  All market segments showed increases in ADR compared to the second quarter of last year; the luxury, mid-scale and economy markets also had increases in room nights.
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Second Quarter 2006
Market Segment 
Room Nights 
% Change 
ADR 
% Change
Luxury 
 924,097
+10.0%
$348.94
+8.8%
Upscale 
10,323,255
0.0%
 $182.21
+8.1%
Mid-Scale 
12,165,868
+4.4%
$118.37
+8.3%
Economy 
 2,509,358
+9.3%
$81.15
+7.6%
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Year-to-date 2006
Market Segment 
Room Nights 
% Change 
ADR 
% Change
Luxury 
1,741,327 
+10.4%
$338.89
+6.4%
Upscale 
20,305,384 
+1.9%
$178.48
+7.0%
Mid-Scale 
23,535,296 
+5.5%
$115.72
+6.8%
Economy 
4,658,275 
+10.3%
$80.42
+7.5%
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Top Destination Markets

The top 10 worldwide destination markets in room nights for GDS and Pegasus third-party powered websites, in order, were:
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Second Quarter 2006
.Top Destination Markets
Room Nights 
% Change 
ADR 
% Change
New York 
1,441,773
+4.2%
$254.75
+10.2%
Los Angeles 
1,096,050
+4.8%
$148.58
+8.7%
Washington/Baltimore 
1,014,814
+1.4%
$181.43
+10.6%
San Francisco/Oakland/San Jose 
994,645
+6.1%
$148.82
+6.0%
London 
895,335
+4.3%
$252.85
+3.0%
Chicago 
872,700
+9.9%
$156.99
+9.9%
Dallas 
620,829
+5.6%
$115.91
+10.5%
Atlanta 
543,877
+2.2%
$120.61
+9.4%
Boston 
525,364
+7.1%
$168.91
+9.7%
Houston 
472,851
+8.0%
$124.19
+11.5%
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To receive a free listing of second quarter results by top 50 cities worldwide in electronic bookings, please email emonitor@travelclick.net. GDS hotel booking summaries by individual local market also are available at www.travelclick.net.

About TravelCLICK
TravelCLICK (www.travelclick.net) is the leading provider of hotel business process management (BPM) solutions that drive long-term profitability.  TravelCLICK helps hotels maximize asset ROI by combining innovative market analysis and proven industry best practices with advanced technology to develop and implement high-return strategies.  The company offers a full set of solutions including reservations and distribution management, market intelligence-based decision support, and marketing services.  Established in 1996 and headquartered in the Chicago area, TravelCLICK has more than 12,000 customers in 140 countries. 

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Contact:

TravelCLICK
Katrina Pruitt-Andrews
410.257.9154
kpandrews@travelclick.net
 

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Also See: Spain-based Silken Hotels Group Renews Distribution Partnership With TravelCLICK / September 2006
Spain-based AC Hotels Renews With TravelCLICK for iHotelier Web Booking Engine / September 2006
TravelCLICK Selected by The Hotel Windsor in Melbourne for Integrated Distribution and Marketing Solution; Total solution - featuring iHotelier advanced central reservations and web booking engine - provides revenue delivery platform / Augusts 2006
Aqua Hotels and Resorts Selects TravelCLICK for Integrated Hotel Distribution and Marketing Solution / July 2006
Boar’s Head Inn Selects TravelCLICK for Web Booking Engine and GDS Connectivity / July 2006
Travelport and TravelCLICK Announce Restructured and Expanded Media and Business Intelligence Partnership / June 2006
TravelCLICK Introduces Powerful New Rate Recommendation Tool, RateADVISOR; Created in partnership with IDeaS, RateADVISOR is the industry's first rate recommendation tool within a rate shopping solution / June 2006
TravelCLICK Introduces iStay Booking Engine to Revolutionize How Hotel Guests Book Online; iStay gives shoppers control of the shopping experience and provides superior merchandising that drives incremental revenue / June 2006
TravelCLICK Announces Next-Generation Hotel Internet Advertising Capabilities; Interactive technology drives qualified demand, maximizing campaign performance through advanced keyword optimization with enhanced direct revenue tracking / June 2006
The West Paces Hotel Group Selects TravelCLICK’s Integrated Distribution Solution Featuring iHotelier Central Reservation System / June 2006
The Kahala Hotel and Resort Seeks the Power of an Integrated Distribution Solution from TravelCLICK; Legendary hideaway island resort selects iHotelier to drive greater web conversion / June 2006
Hampshire Hospitality & Leisure Selects TravelCLICK for Web Booking Engine and GDS Connectivity / May 2006
The House of Blues Hotel Turns to TravelCLICK iHotelier CRS for Fast Implementation and Impressive Results/ May 2006
First Quarter Worldwide Hotel Revenue Up 12.9% from Electronic Channels According to TravelCLICK /May 2006
TravelCLICK Reports Fourth Quarter Worldwide Hotel Revenue from Electronic Channels Up 10.9% / April 2006
TravelCLICK iHotelier Selected by Hotel Arena for Central Reservation System Solution / April 2006
Luxury Resort Achieves Dramatic Results with Integrated Distribution Solution from TravelCLICK; Case Study: Kapalua Villas Increases Website Bookings and Web ADR / April 2006
TravelCLICK iHotelier Selected by CHIP Hospitality for Central Reservation System Solution / April 2006
Web Marketing Association Awards TravelCLICK iHotelier Website Booking Engine with 2006 Best Interactive Application for Hotel and Lodging Industry / April 2006
Major Hotel Chains Grow Internet Reservations 26.8 Percent in 2005 / March 2006
TravelCLICK Names David Marshall Chief Architect; Industry Veteran to Advance TravelCLICK’s Hotel Revenue Delivery Platform / March 2006
The Ritz London Selects TravelCLICK iHotelier as Its Central Reservations System; Website Booking Revenues Up 44% / March 2006
TravelCLICK Showcases Integrated Distribution Solutions for Hotels at ITB Berlin; International Casinos and European Estates Alike Choose the iHotelier CRS / March 2006
Travelocity and TravelCLICK Collaborate to Provide Data for Rate Shopping Tool / February 2006
Shutters on the Beach and Hotel Casa del Mar Select TravelCLICK’s iHotelier CRS for Enhanced Website Booking Solution; Cutting-Edge Booking Engine Complements Website Branding, Increases Online Revenue and Enhances the Guest Experience for Luxury Independent Hotels / February 2006
Best Western International Partners With TravelCLICK; Hotel Chain Endorses TravelCLICK’s Hotel Solutions including Competitive Intelligence, Travel Agent Media and Preferred Placement Products / February 2006
TravelCLICK Launches International Call Center Supporting iHotelier CRS Customers Worldwide / January 2006
Ireland’s Carton House Selects TravelCLICK for Central Reservation System Solution / January 2006
TravelCLICK’s iHotelier Selected by The Island Hotel Newport Beach for Central Reservation System Solution / December 2005
TravelCLICK Distribution Management Solution Supports Multiple Pricing Layers Across Major Distribution Models / December 2005
Sabre Travel Network and TravelCLICK Launch Enhancement to Hotel Spotlight; New Precision Path Analytical Tool Now Available / November 2005
TravelCLICK Acquires Vantis International Corporation; Vantis Customers Gain a Full Range of Revenue-Building Reservations and Decision-Support Solutions / October 2005
TravelCLICK, Amadeus, Galileo, Sabre and Worldspan Join Efforts to Help Hurricane and Earthquake Victims / October 2005
TravelCLICK Announces Call For Entries for The 2005 E-Marketer of the Year Awards / September 2005
TravelCLICK Names New CFO and CIO / September 2005
BTG-Jianguo Hotels and Resorts Selects TravelCLICK’s iHotelier Central Reservation System / August 2005
Wynn Las Vegas, Chicago Convention and Tourism Bureau Select TravelCLICK’s iHotelier CRS Platform / June 2005
TravelCLICK Names Robert Post as President and Chief Executive Officer / May 2005
Accor North America Hotels Selects TravelCLICK’s ChannelManager / April 2005
Major Hotel Chains Grow Internet Reservations Over 22% in 2004; Brand Websites Increase Volume of Reservations Over 31% / April 2005 
Major Hotel Chains Grew Internet Reservations by 24% 2004 YTD; TravelCLICK Reports eTRAK Results from 30 Leading Brands / January 2005
TravelCLICK Expands Commitment to iHotelier / August 2004

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