Hotel Online  Special Report
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Web Marketing Association Awards TravelCLICK iHotelier Website
Booking Engine with 2006 Best Interactive Application
for Hotel and Lodging Industry
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CHICAGO (April 6, 2006) The Web Marketing Association has awarded the TravelCLICK iHotelier website booking engine the "Best Interactive Application" for the Hotel and Lodging Industry in the 2006 Internet Advertising Competition (IAC) Awards.  TravelCLICK won for its compelling online hotel reservations booking system, OneScreen, used by Wynn Las Vegas, the world-famous Las Vegas destination resort.

"This award recognizes not only the success of the iHotelier online booking engine for Wynn Las Vegas, but also the market acceptance of this redefined, streamlined approach to reserving rooms directly at a hotel website," said Robert Post, President and CEO of TravelCLICK.  "Thank you to the Web Marketing Association for acknowledging the innovation and impact of OneScreen for the hotel industry."

The OneScreen booking engine, a customized interactive application that is the centerpiece of TravelCLICK’s iHotelier Central Reservation System, provides both online distribution and marketing opportunity.  The user-friendly interface creates a fully interactive shopping experience by simultaneously displaying room rates and availability, along with enticing room photography and descriptions that clearly differentiate room types—all on a single screen.  Shoppers navigate effortlessly through room types, photographs, descriptions, rates and packages in a truly interactive fashion.  Showcasing each room type allows guests to choose a room that suits their desired experience and enables the hotel to promote room upgrades.  

Many iHotelier properties take advantage of OneScreen’s dynamic packaging engine to provide guests the ability to shop for and reserve any hotel amenity or service, including dining, event tickets, golf tee times, spa services, and more—creating their desired experience prior to arrival.  This ability to merchandize the property before the guest’s arrival creates new opportunities to increase revenue and build guest loyalty.  

The Web Marketing Association's annual IAC Awards honor excellence in online advertising and recognize the individuals and organizations responsible for the best in Internet marketing.  The awards are the first and only industry-based advertising competition dedicated exclusively to online advertising.  Entries are evaluated for creativity, innovation, impact, design, copywriting and use of the medium.  

About TravelCLICK
TravelCLICK (www.travelclick.net) is the leading provider of hotel business process management (BPM) solutions that drive long-term profitability.  TravelCLICK helps hotels maximize asset ROI by combining innovative market analysis and proven industry best practices with advanced technology to develop and implement high-return strategies.  The company offers a full set of solutions including reservations and distribution management, market intelligence-based decision support, and marketing services.  Established in 1996 and headquartered in the Chicago area, TravelCLICK has over 12,000 customers in more than 140 countries around the world. 





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Contact:

TravelCLICK
Katrina Pruitt-Andrews
410.257.9154
kpandrews@travelclick.net
 

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Also See: Major Hotel Chains Grow Internet Reservations 26.8 Percent in 2005 / March 2006

TravelCLICK Names David Marshall Chief Architect; Industry Veteran to Advance TravelCLICK’s Hotel Revenue Delivery Platform / March 2006

The Ritz London Selects TravelCLICK iHotelier as Its Central Reservations System; Website Booking Revenues Up 44% / March 2006

TravelCLICK Showcases Integrated Distribution Solutions for Hotels at ITB Berlin; International Casinos and European Estates Alike Choose the iHotelier CRS / March 2006

Travelocity and TravelCLICK Collaborate to Provide Data for Rate Shopping Tool / February 2006

Shutters on the Beach and Hotel Casa del Mar Select TravelCLICK’s iHotelier CRS for Enhanced Website Booking Solution; Cutting-Edge Booking Engine Complements Website Branding, Increases Online Revenue and Enhances the Guest Experience for Luxury Independent Hotels / February 2006

Best Western International Partners With TravelCLICK; Hotel Chain Endorses TravelCLICK’s Hotel Solutions including Competitive Intelligence, Travel Agent Media and Preferred Placement Products / February 2006

TravelCLICK Launches International Call Center Supporting iHotelier CRS Customers Worldwide / January 2006

Ireland’s Carton House Selects TravelCLICK for Central Reservation System Solution / January 2006

TravelCLICK’s iHotelier Selected by The Island Hotel Newport Beach for Central Reservation System Solution / December 2005

TravelCLICK Distribution Management Solution Supports Multiple Pricing Layers Across Major Distribution Models / December 2005

Sabre Travel Network and TravelCLICK Launch Enhancement to Hotel Spotlight; New Precision Path Analytical Tool Now Available / November 2005

TravelCLICK Acquires Vantis International Corporation; Vantis Customers Gain a Full Range of Revenue-Building Reservations and Decision-Support Solutions / October 2005

TravelCLICK, Amadeus, Galileo, Sabre and Worldspan Join Efforts to Help Hurricane and Earthquake Victims / October 2005

TravelCLICK Announces Call For Entries for The 2005 E-Marketer of the Year Awards / September 2005

TravelCLICK Names New CFO and CIO / September 2005

BTG-Jianguo Hotels and Resorts Selects TravelCLICK’s iHotelier Central Reservation System / August 2005

Wynn Las Vegas, Chicago Convention and Tourism Bureau Select TravelCLICK’s iHotelier CRS Platform / June 2005

TravelCLICK Names Robert Post as President and Chief Executive Officer / May 2005

Accor North America Hotels Selects TravelCLICK’s ChannelManager / April 2005

Major Hotel Chains Grow Internet Reservations Over 22% in 2004; Brand Websites Increase Volume of Reservations Over 31% / April 2005 

Major Hotel Chains Grew Internet Reservations by 24% 2004 YTD; TravelCLICK Reports eTRAK Results from 30 Leading Brands / January 2005

TravelCLICK Expands Commitment to iHotelier / August 2004

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