PolyU School of Hotel and Tourism Management | May 17, 2023
Virtual trips are destination “teasers” and a valuable way to attract new tourists. But what about returning tourists? Timely new research by Dr Hyejo Hailey Shin of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University and a co-author offers an in-depth look at which elements of virtual trips are the most essential, and how these can be used to encourage returning tourists’ behavioural intentions via immersion and nostalgia. Intriguingly, stirring the emotions and nostalgia of returning tourists can boost their intention to revisit a destination, visit a similar destination and speak positively about...
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