Amanda Szabo | February 6, 2020
By Amanda Szabo Fueled by the experience economy, delivering memorable hotel experiences matters. Now more than ever, forward-thinking hoteliers are setting high expectations for the rest of the industry. With much of the economy forecasted to lose its shine in 2020, many hoteliers are seeing an opportunity to review their playbook for staying profitable during the downturn. Brands are considering the image their brand conveys to the world and working to create services that match consumers’ changing values and lifestyle choices. But when it comes to how the next 12 months will play out, the market will be defined by emerging trends a...
Kenneth Purcell | January 30, 2020
By Kenneth Purcell Engagement was the word for the 2010s. Every major consumer brand spent countless hours and resources finding ways to get their customers to engage with their company- whether it be on social media, purchasing products or participating in loyalty programs. This strategy of corporate relationship-building has created a more competitive landscape for brands to gain the attention of consumers. Now in the roaring 20’s (that’s 2020’s), travel and financial services brands need to look outside of their core industry to best engage consumers. Everyday Rewards Travel and Finserv brands have a harder journey to gain lo...
Larry Mogelonsky | April 24, 2019
By Larry Mogelonsky, MBA, P. Eng. (www.hotelmogel.com) Product placement has been a subtle revenue source for Hollywood for many decades now. For instance, have you ever watched a movie and noticed that all the cops and robbers were driving only one brand of car? Or that every actor on a television show only drinks exclusively Coke or Pepsi but never both? It's undeniably influential. More recently, however, hoteliers have started to realize that their properties can offer perfect symmetry with many brands that want trial from their target audience, especially when those brand's key demographics match that of a property's guests. Exampl...
Hospitality Upgrade | August 21, 2013
Atlanta, Ga. - Hospitality Upgrade interviewed HSMAI's President Bob Gilbert and several other hospitality revenue management experts at the 2013 HSMAI ROC (Revenue Optimization Conference). This event is a mashup of corporate revenue managers from all the major hotel brands, management companies and ownership groups. Boasting the largest event in it's history, 110 hotel companies joined in Minneapolis, Minn. this past June for this annual event celebrating its 10th anniversary. Vice President, Revenue Management for Evolution Hospitality Scott Roby said, "It has been fun to watch the growth of this conference over the years. The topics co...
Robert Mandelbaum | July 16, 2013
The highlight of the recovery from the 2008/2009 industry recession has been the strong return of lodging demand. According to Smith Travel Research (STR), occupancy levels at U.S. hotels increased from a low of 54.5 percent in 2009 to 61.4 percent in 2012. With occupancy levels approaching the long-run average, hotel managers have become more aggressive with their pricing policies. Average Daily room Rates (ADR) rose 4.2 percent in 2012, and are forecast to nominally eclipse the pre-recession peak ADR in 2013. Gains in both ADR and occupancy resulted in a 6.8 percent growth in RevPAR for all U.S. hotels in the STR sample during 2012. W...
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