Penn State School of Hospitality Management Research Shows Results Mixed On Whether Corporate Social Efforts Help Improve Company Finances
Penn State’s School of Hospitality Management | February 16, 2023
UNIVERSITY PARK, PA – The modern practice of corporate social responsibility (CSR) started to emerge in the 1950s when the public began to expect companies to ‘give something back,’ according to Seoki Lee, associate professor of hospitality management at Penn State. In the early 20th century, this typically took the form of financial donations to independent charitable causes that were often the first thing cut from budgets when corporate profits dipped. Today, CSR often involves long-term, corporation-led efforts to address socioeconomic, social justice and/or environmental issues. Despite the long history and continued evolution of...
Amy La Sala | May 28, 2021
By Amy La Sala A sense of social responsibility is an important characteristic to possess on personal and professional levels, and now more than ever these values are integral to success in the future. Brandstanding is an important marketing trend related to brand authenticity, equality, inclusivity and social justice. We’ve been following the #Brandstanding trend for a few years now, and each year it’s picked up steam. Over the past few years, major social justice movements have taken place around the county and the world, and have made history. In light of the events of the past year and ongoing unrest and uncertainty, social justice...
November 29, 2017
Many of the world's corporations engage in charitable projects. Some do so because they sincerely want to improve the world, but others create programs due the expectations of customers, owners, and other stakeholders. A pair of studies from Ecole hôtelière de Lausanne point to a key group that pays careful attention to corporate social responsibility: employees. The studies, by EHL Professor Steffen Raub – together with Stephan Blunschi of the Swiss retailer MIGROS in one case – investigate the mechanism by which CSR increases employees' loyalty and effectiveness. In recent years CSR has become a focus of many ...
New Waterloo Expands Into Cleveland, Ohio With Adaptive Reuse of Historic Baker Building in Partnership With Nuovore
Red Roof Continues Western Expansion With New Dual-Branded Red Roof Inn & Hometowne Studios in Northern California
Winter Haven Hotel Miami Beach Unveils New Renovation
Life House Expands Into Oaxaca With the Management of Casa Yuma in Puerto Escondido, Mexico
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