social media advertising
Enliven Offerings With Social Media, Luxury Hotels Urged
PolyU’s School of Hotel and Tourism Management | February 23, 2021
23 February 2021 - Social media may be the best way for luxury hotels to tap in to China’s enormous consumer market, according to a groundbreaking study co-authored by Mr Xinhai Mou, Dr Lisa Gao of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University and a co-author. The global luxury sector is growing, and in an era of information overload, platforms such as WeChat and YouTube enable hotel managers to bring luxury experiences vividly to life. Drawing on a sample of affluent Chinese consumers, the researchers show how luxury hotel managers can develop curated social media content to meet the needs of the...
The Truth About Social Media Marketing for Hotels
GCommerce | October 23, 2020
Scott van Hartesvelt | Founder | GCommerce Solutions Every once in a while, a well-intentioned article comes to our attention, providing hoteliers digital marketing advice that flies in the face of our current thinking. It challenges us to re-evaluate our thought processes to determine if our hotel marketing best practices rise to meet the moment. Today, just such an article came to our attention. It suggested that hoteliers should eschew social media marketing in favor of more reliable and profitable channels. The argument goes that in these challenging times, hotels have limited budgets (true) and that hoteliers are paying parti...
Five Tips for a Successful Cyber Monday Campaign
HEBS Digital | October 18, 2018
By Victoria Hsia It's no secret: Cyber Monday is a huge opportunity for hoteliers to drive bookings. What began as a one-day online shopping holiday has, over the years, extended into Black Friday and Thanksgiving, with some brands promoting deals even earlier. As a result, consumers aren't just searching for deals earlier, they're also making more purchases over a longer period of time. According to Adobe Analytics, American consumers spent $19.62 billion online between Thanksgiving and Cyber Monday in 2017, a 15% increase year over year. With the heavy saturation of Cyber Monday deals online, the market has inevitably become more comp...
GCommerce Averages 40-to-1 Return on Facebook Advertising
GCommerce | January 7, 2016
Social Media Advertising & Market Share: Use It or Lose It! Facebook Advertising has become a leader in paid advertising efforts. Its ability to target on a granular level brings clients ever closer to reaching the segment of one, while its reporting and conversion tracking allow for detailed analysis of campaign performance. What Did We Do? GCommerce opened a door the depths of which very few clients knew existed with Facebook Advertising. Facebook has 1.55 billion users, while Instagram boasts 400 million users. Facebook Advertising allows for detailed targeting, including but not limited to: age, gender, geographic location, inte...
Does Investing in Social Media Advertising Pay for Hoteliers?
the Author and HeBS Digital | March 31, 2015
Five Tips for Navigating the Pay-to-Play Social Media Landscape By Margaret Mastrogiacomo Last week, I presented at the 2015 EyeForTravel Social and Mobile Strategies conference on "Navigating the Pay-to-Play Social Media Landscape." In this talk I discussed how to invest wisely in social media advertising to ensure return on investment, and ways to use social media advertising to reach the right audience at the right time throughout every touch point of the travel planning journey. Below are the top 5 takeaways to help hotel marketers succeed: 1. Invest in Social Media Advertising because it's where potential guests are spending the m...
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