/Tag: pipeline


Hotel Marketing Tips from Pipeline LIVE: Image Copyright Infringement

Pipeline Social Media | May 29, 2018

By Maiya Wall & Sarah Brown Pipeline LIVE is a bi-monthly Facebook live series covering topics on digital marketing, including social media, web design, blogging, and SEO. Each 15-minute Facebook live video is designed to help business owners and marketing professionals learn step-by-step, applicable techniques to expand their digital marketing knowledge. In a recent Pipeline LIVE session, COO Leslie Wilkins was interviewed about Photo Copyright Infringement and the importance of respecting copyright, understanding fair use, and being responsible with images on social media. Copyright laws can be particularly precarious as the major...

Marriott Has the Largest Construction Pipeline of Any Franchise Company in the U.S.

Lodging Econometrics | November 8, 2017

November 8, 2017 – PORTSMOUTH, NH Marriott International, due in part to the acquisition of the Starwood brands, currently has the largest construction pipeline of any franchise company with 1,298 Projects/166,419 Rooms. Their largest brands in the Total Pipeline are: Fairfield Inn with 284 Projects/27,411 Rooms, Residence Inn with 189 Projects/23,605 Rooms and TownePlace Suites with 183 Projects/18,590 Rooms. Marriott has the most rooms currently Under Construction with 516 Projects/69,721 Rooms, which represents almost 1/3 of all Pipeline rooms Under Construction. Additionally, they have the most rooms Scheduled to Start Constru...

3 Updates to Facebook that Make It A More Effective Channel for Hotels

Pipeline | December 15, 2014

By: Trey Sheneman December 15, 2014 Atlanta, GA: The hotel industry, being as legacy driven as it is, rarely adapts to trends during said trends' "sweet spot." Historically, hotels come running to the table much later in the shift, just as other, more agile industries--like retail and ecommerce--have already dined and dashed. The rise of social media has been one of those trends. Hotels rushed to the plate toting other industries' knowledge about what does and does not work on social. Marketers have claimed that social is lost in the shuffle, it's never a direct channel, and, if it has any effect at all, it may only be a factor in how r...

Lodging Econometrics Releases its 2015 Forecast for New Hotel Openings Predicting 739 U.S. Projects

August 13, 2013

August 13, 2013 - Lodging Econometrics' (LE's) forecast predicts New Hotel Openings of 739 Projects/ 82,587 Rooms for 2015, representing a growth rate for new supply of 1.6%. This is a slow, moderate but steady uptrend improvement over 2011's cyclical bottom of 346 Projects/ 37,193 Rooms. Despite these increases, the industry is still far away from the peak for New Openings of 1,341 Projects/ 154,258 Rooms set in 2008, a feat that will not likely be repeated until late this decade, if at all. The 2015 forecast is contingent upon two factors; that the hotels already in the Pipeline continue to migrate forward at the quickened pace establ...

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