Paul Barron
3 Steps to Consider Before Investing in New Hotel Technology
Paul Barron | July 18, 2022
By Paul Barron Take a second and think back to 2019. After everything, it feels more like 30 years ago, never mind three years ago. Some studies even go so far as to say that foggy memories are an expected byproduct of the pandemic, thanks to monotonous days, surroundings, and even conversations. Many of us can’t remember aimlessly wandering the supermarket, favoring now the quick process of ordering our everyday essentials in just a few clicks. Why rush from the office to the gym for your favorite class, when now everything is available on-demand from the comfort of your own home? Some changes are likely here to stay but there�...
The Evolving Traveler Journey: 3 Trends Hoteliers Must Address Today
Paul Barron | January 5, 2021
By Paul Barron The hospitality industry is navigating through a time of unprecedented change. The shock of COVID-19 pushed what was once considered preferential traveler expectations into industry standards faster than anyone could have imagined. Trips are either increasingly spontaneous with short booking windows or intensely researched due to safety. On-trip interactions are digitizing, and loyalty has evolved far beyond points programs. Reviewing recent trends, hoteliers must prepare for three key shifts in the traveler’s journey: 1. Booking flexibility shifting from perk to expectation 2. Acceleration of the contactless ...
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