multi channel marketing
Navigating the Future of Data and Travel Marketing
Kurt Weinsheimer | August 5, 2021
By Kurt Weinsheimer, Chief Solutions Officer Real-time and historical data, machine learning techniques and a multichannel marketing strategy—that’s the recipe for travel marketer success in a cookieless world. But that’s not as simple as it sounds. To ensure our customers are ready for this change, we are building automated ways to activate the right data, finding success within walled gardens, maintaining an open web and making complex challenges manageable. It’s a difficult task, but we’re excited about the potential and want to share our thoughts on what the future looks like. Sojern’s Perspective on the Cookieless World ...
2016 Checklist to Maximize Revenues from Multi-Channel Campaigns
the Author and HeBS Digital | November 5, 2015
By Margaret Mastrogiacomo It's no secret that multi-channel campaigns are a great way to boost revenue during low seasons, target top customer segments, and fulfill ad hoc business needs. But is your hotel brand's multi-channel campaign plan following industry best practices to achieve the highest return on investment? A successful multi-channel campaign reaches potential guests at every touchpoint of the travel planning process with one cohesive message across channels, capitalizing on key customer micro-moments across devices. People progress through many different touchpoints while planning travel, often in no particular order. For ...
1
Technology
2
Appointments/People on the Move
3
Operations
4
Industry Happenings
5
All Things Independent
Today's News
STR Weekly Insights: 19-25 March 2023
Cybersecurity Job Postings in Travel and Tourism Industry Up by 54% YoY in 2022
With Summer Travel on the Horizon, 7 in 10 Americans Are Ready to Roam Despite Economic Challenges
Who Are the Winners and Losers From ChatGPT?
As the first news aggregate for the hotel industry, Hotel-Online is the industry’s must-read daily news source for everything hotel curated for busy professionals. Sign up today for industry news delivered to your inbox.