meredith rauch
3 New Technical Strategies to Personalize Your Targeting
Robert A. Rauch, CHA | October 30, 2018
This month's blog post features a guest article written by Meredith Rauch. This article was originally posted on ScreenPilot's website. Earlier this month, we shared four key elements in personalizing ads to increase engagement and bookings. In order to do things like write compelling headlines, choose relevant images, develop enticing offers, and create user-friendly landing pages, you must first be familiar with the data in order to create advertisements that speak to your audience's current interests and needs. For those that are a bit more technical, there are additional elements you can integrate into your campaigns for better perf...