leisure demand
Marriott International Supports Increased Leisure Demand in Canada
Marriott International | May 10, 2024
Company focused on lifestyle, upper midscale and extended stay brands, as well as market-specific loyalty offerings Marriott International’s presence in the Canadian market strengthened, as the company celebrated a 36 percent year over year increase in hotel-level leisure revenue in 2023. With 274 hotels currently open and 90 in the pipeline, several factors, including a dedicated focus on lifestyle, upper midscale and extended stay brands; as well as market-specific loyalty program offerings and partnerships, continue to drive the company’s success in Canada. Lifestyle Brands Driving Success In an effort to meet the increased demand...
Fall Break and Homecoming Scheduling Provides Hotel Demand Opportunities Across the U.S.
STR | September 26, 2023
Analysis by Brannan Doyle School is now fully in session in the U.S., and upcoming fall schedules are the first opportunity this season for hoteliers to capitalize on an influx of traveling students and their families. More specifically, the hotel industry can plan on peak fall break demand during the first half of October 2023. Fall break, already STR’s thorough database of public school districts showed 11 September to be the latest K-12 start date of the year—except for those districts delayed due to contract disputes. Those starting during the second week of September were fringe cases as comparisons with a similar dat...