Hotel Brands Under Attack: How to Stay Relevant

Daniel E. Craig | May 31, 2019

By Daniel Craig Lately there's been a lot of talk in the travel industry about hotel brands losing relevancy. If there was any doubt before, Google's latest incursions on the travel sector highlight the increasing difficulties brands have in connecting directly with travelers. Increasingly, all roads on Google lead to more Google products and toll booths. Search a destination on any device today and a Google Trips box now occupies the top of organic results. Click the link and you enter a shiny new universe that consolidates all things Google, including Maps, Flights and Hotels. Search hotels in a destination and an imposing Google Hote...