hotel and travel technology
Content Marketing Tips for Travel Tech
Daniel E. Craig | June 3, 2019
By Daniel Craig To drive sales, tech companies need to reach decision-makers. As traditional methods like advertising, prospecting and social media increase in cost and decrease in effectiveness, more companies are turning to content marketing. The trend is particularly evident in the hotel and travel technology space, where news sites and email boxes today are stuffed with brand content. The problem is that a lot of this content is thinly disguised promo material full of hype, dubious claims and clickbait. It's not nearly as effective as it could be. Having produced hundreds of articles, guides, webinars and presentations over the year...
Content Marketing Tips for Travel Tech
Daniel E. Craig | June 3, 2019
By Daniel Craig To drive sales, tech companies need to reach decision-makers. As traditional methods like advertising, prospecting and social media increase in cost and decrease in effectiveness, more companies are turning to content marketing. The trend is particularly evident in the hotel and travel technology space, where news sites and email boxes today are stuffed with brand content. The problem is that a lot of this content is thinly disguised promo material full of hype, dubious claims and clickbait. It's not nearly as effective as it could be. Having produced hundreds of articles, guides, webinars and presentations over the y...
1
Technology
2
Industry Happenings
3
All Things Independent
4
Operations
5
Market Reports
Breaking News
Cendyn Appoints New Leadership for Project Management and Digital Marketing
Six Habitudes of Hotel Sales Success™
Hospitality Financial Leadership – We’re Getting You a Bigger Plane – A Tribute to JP
TravelNet Solutions and Doug Kennedy Announce Upcoming Webinar for February 21st
As the first news aggregate for the hotel industry, Hotel-Online is the industry’s must-read daily news source for everything hotel curated for busy professionals. Sign up today for industry news delivered to your inbox.