hotel and travel technology
Embracing Agnostic Hotel and Travel Technology: Why 2022 Is the Year of the Free Agent
Aaron Shepherd | February 8, 2022
By Aaron Shepherd We are well accustomed to hearing the term ‘free agent’ thrown around in the world of professional sports, used to describe a player who is able to act freely without being controlled by someone else. But what if I told you that this concept stretched beyond the field of any professional sports arena, and has made its way into the realm of technology? Over the last decade, technologists have watched the steady rise of agnostic technology. This shift has been long overdue in industries like hospitality and not without resistance and obstacles. After all, hospitality is an industry built on tradition, while guest exp...
Why Microservices Are the Future for Hotel and Travel Technology
Aaron Shepherd | November 22, 2021
By Aaron Shepherd It’s often said that the only constant in the technology industry is change. As businesses and industries evolve and adapt to user demands, the software that powers their internal and external processes must also evolve. Microservices are one of the architectural trends which more and more organizations are adopting. Many enterprise companies like Netflix, Amazon, PayPal, Uber, Airbnb, and essentially every other digital business have moved away from monolithic architectures and migrated over to this microservice approach. According to Market Research Future, the market is increasing at a CAGR of 17%, putting it on p...
Content Marketing Tips for Travel Tech
Daniel E. Craig | June 3, 2019
By Daniel Craig To drive sales, tech companies need to reach decision-makers. As traditional methods like advertising, prospecting and social media increase in cost and decrease in effectiveness, more companies are turning to content marketing. The trend is particularly evident in the hotel and travel technology space, where news sites and email boxes today are stuffed with brand content. The problem is that a lot of this content is thinly disguised promo material full of hype, dubious claims and clickbait. It's not nearly as effective as it could be. Having produced hundreds of articles, guides, webinars and presentations over the year...
Content Marketing Tips for Travel Tech
Daniel E. Craig | June 3, 2019
By Daniel Craig To drive sales, tech companies need to reach decision-makers. As traditional methods like advertising, prospecting and social media increase in cost and decrease in effectiveness, more companies are turning to content marketing. The trend is particularly evident in the hotel and travel technology space, where news sites and email boxes today are stuffed with brand content. The problem is that a lot of this content is thinly disguised promo material full of hype, dubious claims and clickbait. It's not nearly as effective as it could be. Having produced hundreds of articles, guides, webinars and presentations over the y...
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