hotel and travel technology
Why Microservices Are the Future for Hotel and Travel Technology
Aaron Shepherd | November 22, 2021
By Aaron Shepherd It’s often said that the only constant in the technology industry is change. As businesses and industries evolve and adapt to user demands, the software that powers their internal and external processes must also evolve. Microservices are one of the architectural trends which more and more organizations are adopting. Many enterprise companies like Netflix, Amazon, PayPal, Uber, Airbnb, and essentially every other digital business have moved away from monolithic architectures and migrated over to this microservice approach. According to Market Research Future, the market is increasing at a CAGR of 17%, putting it on p...
Content Marketing Tips for Travel Tech
Daniel E. Craig | June 3, 2019
By Daniel Craig To drive sales, tech companies need to reach decision-makers. As traditional methods like advertising, prospecting and social media increase in cost and decrease in effectiveness, more companies are turning to content marketing. The trend is particularly evident in the hotel and travel technology space, where news sites and email boxes today are stuffed with brand content. The problem is that a lot of this content is thinly disguised promo material full of hype, dubious claims and clickbait. It's not nearly as effective as it could be. Having produced hundreds of articles, guides, webinars and presentations over the year...
Content Marketing Tips for Travel Tech
Daniel E. Craig | June 3, 2019
By Daniel Craig To drive sales, tech companies need to reach decision-makers. As traditional methods like advertising, prospecting and social media increase in cost and decrease in effectiveness, more companies are turning to content marketing. The trend is particularly evident in the hotel and travel technology space, where news sites and email boxes today are stuffed with brand content. The problem is that a lot of this content is thinly disguised promo material full of hype, dubious claims and clickbait. It's not nearly as effective as it could be. Having produced hundreds of articles, guides, webinars and presentations over the y...
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