hotel advertising
Content Marketing Tips for Travel Tech
Daniel E. Craig | June 3, 2019
By Daniel Craig To drive sales, tech companies need to reach decision-makers. As traditional methods like advertising, prospecting and social media increase in cost and decrease in effectiveness, more companies are turning to content marketing. The trend is particularly evident in the hotel and travel technology space, where news sites and email boxes today are stuffed with brand content. The problem is that a lot of this content is thinly disguised promo material full of hype, dubious claims and clickbait. It's not nearly as effective as it could be. Having produced hundreds of articles, guides, webinars and presentations over the year...
Content Marketing Tips for Travel Tech
Daniel E. Craig | June 3, 2019
By Daniel Craig To drive sales, tech companies need to reach decision-makers. As traditional methods like advertising, prospecting and social media increase in cost and decrease in effectiveness, more companies are turning to content marketing. The trend is particularly evident in the hotel and travel technology space, where news sites and email boxes today are stuffed with brand content. The problem is that a lot of this content is thinly disguised promo material full of hype, dubious claims and clickbait. It's not nearly as effective as it could be. Having produced hundreds of articles, guides, webinars and presentations over the y...
1
Technology
2
Appointments/People on the Move
3
Operations
4
Industry Happenings
5
All Things Independent
Today's News
The Evolving Landscape of Hotel Reviews: Insights and Implications
WTTC Statement on the Death of Henry Kissinger
U.S. Hotel Results for Week Ending 25 November
LuxUrban Hotels to Operate Two New Four-Star Boutique Hotels in New York City
As the first news aggregate for the hotel industry, Hotel-Online is the industry’s must-read daily news source for everything hotel curated for busy professionals. Sign up today for industry news delivered to your inbox.