generational travel trends
Ann Fishman | June 4, 2020
By Ann Fishman Recovery from the fallout of COVID-19’s social distancing orders will be shaped by each generation’s ability and desire to begin traveling again. As travel and hospitality industry leaders begin to think through their future marketing strategies, they should consider the ways in which each generation is formed by unique generational characteristics, which in turn are shaped by historical events during each distinct generation’s formative years. Here are some tips that travel providers can look to when making adjustments to accommodate the future needs and proclivities of distinct generations of American travelers...
Michael Del Gigante | December 10, 2019
By Michael Del Gigante In their rush to court younger consumers, travel marketers sometimes overlook an important demographic: baby boomers. Members of this cohort, defined roughly as those born between 1946 and 1964, are especially valuable because they often have the income and time to take multiple trips each year: 70%: The share of total US disposable income controlled by baby boomers $6,600: How much boomers spend on leisure trips each year, on average 4 to 5: How many leisure trips boomers take each year, on average What are the key motivators and behaviors of this group? To find out, check out MDG Advertising’s ...
Alan Young | October 3, 2019
By Alan E. Young Anyone who has watched Dirty Dancing remembers the iconic line, “Nobody puts Baby in the corner.” Well, hoteliers, what about baby boomers? Over the last few years, millennials have captured a great deal of attention across industries, with hospitality being no exception. Their unique travel behaviors and impressive buying power have generated sizeable interest from hoteliers around the globe, who are eager to tap into their psyche and earn the loyalty of this generational group. With that said, however, millennials only account for those born between 1980 and 1999. Although influential, they do not comprise t...
MMGY Global | March 12, 2019
New research study Portrait of UK Travellers™ shows that Millennials will drive overall tourism growth for 2019 and have the most positive outlook on Brexit's impact on travel Findings also reveal what influence children have on holiday decisions; which generation is most likely to travel overseas; and the impact of social media on holiday decisions NEW YORK (March 12, 2019) - Adult travelers under 40 intend to take 41 percent more vacations in 2019 (an extra two vacations per year on average) and additionally ramp up their vacation spend by 20 percent in the next 12 months, according to a new study. Portrait of UK Travellers&tra...
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