event revenue
The New Era of Group Sales – 5 Ways Group Sales Changed for Good
Daniel Melnyk | February 21, 2023
By Daniel Melnyk While hospitality brands are well accustomed to seasonal peaks and declines in demand, the prolonged stand-still brought on by the COVID-19 pandemic was a rude – if not entirely devastating – awakening. Around the world, citizens canceled trips, tightened their social bubbles, brought their work home for the foreseeable future, and, most importantly, became accustomed to a socially-distanced way of living. At the same time, airport terminals resembled a post-apocalyptic movie set – desolate and quiet. Hotels remained uncharacteristically empty, roads emptied of their usual rush hour traffic, concert venues locked the...
Knowland’s Meetings and Events Report Indicates March Meetings Up 55 Percent From February
Knowland | April 6, 2022
428 percent increase over March 2021 and significant growth for the second month in a row in 2022 marks a turning point for meetings and events market ARLINGTON, Va. — April 6, 2022 — Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, today released its monthly meetings and events data for March. Meetings volume from February to March increased 55.5 percent. Even more significant is a 428 percent increase over March 2021. Individual recovery metrics (average attendees and average space used) are level with 2019. Additionally, March 2022 achieved a 47.5 percent recovery of eve...
Knowland Reports U.S. Meetings and Events Volume Growth of 42.1 Percent for July 2021
KNOWLAND | August 5, 2021
Major meeting markets of Chicago, Orlando and Washington DC show top meeting growth indicating the start of the rebound for flagship event cities ARLINGTON, Va. — August 5, 2021 — Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, today released monthly meetings and events data for July. The numbers reveal that July U.S. group meetings volume increased 42.1 percent over June 2021. The average number of attendees per event continues with growth patterns exceeding the same time frame in 2019. Each month this number has increased as people become more comfortable meeting in larg...
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